2.Actions onsocial mediaThe key activities on social networks are related topersonal relationships and having fun. People go onsocial media to share and read stuff from friends.Spending time with brands comes last in people’spriorities. Nevertheless, more than half of the peopledo have an online relationship with at least 1 brand.When people share information about brands,Facebook and Vkontakte score very high. Further,46% of the Pinterest users share content about brandson this new platform. Twitter comes fourth as a placewhere consumers share branded content.