This presentation shows you how to leverage SEO to obtain quality leads.

1. How Helped Me Close My First 100K Deal
Michael Georgiou
Co-founder and CMO, Imaginovation, LLC.
SEO

2. Award winning turn-key development company that creates custom web
and mobile applications driven by UX/UI strategy and data security.
About Imaginovation
@Mgeorgiou22 #Imagin100K

3. A few facts about me…
@Mgeorgiou22 #Imagin100K

4. Why am I Speaking to You Today?
▹ Built a successfultech company with 40+ employees in just
over 5 years.
▹ I know what it’s like to start from nothing.
▹ Landed my first 6-figure deal before the age of 30.
▹ Worked with large clients such as MetLife, CREE, and
Channel Advisor
@Mgeorgiou22 #Imagin100K

5. 6 Steps that Landed My First Big Sale
▹ SEO established credibility.
▹ Passion and professionalism.
▹ Transparency and responsiveness.
▹ Gettingin front of the customer – put a face to the name.
▹ High quality and thorough proposal.
▹ BE PATIENT! Don’t rush the process.
@Mgeorgiou22 #Imagin100K

6. How SEO Helps Sales
▹ Supplies qualified inbound leads that already want to connect.
▹ If you have the right tools, you can know which keywords they were
looking for when they arrived at your website.
▹ Website optimization and UI/UX design is essential.
▹ Targeted brand message on your website.
▹ SEO, like sales, is a numbers game.
@Mgeorgiou22 #Imagin100K
Increased
Qualified Leads
Organized
Sales Process
Increased
Sales
+ =

7. Land Your First Big Deal Using SEO
in 4 Easy Steps!
@Mgeorgiou22 #Imagin100K

8. Step 1: Pull Them In
Pull Marketing
▹ Inbound sales approach.
▹ Get the customer to come to YOU instead of the other way around.
(Push marketing rarely works in today’s generation).
▹ Provides leverage to sell at a higher price point.
▹ Provides credibility in proving value and competitive differentiation.
▹ Examples include media promotions, word-of-mouth and…SEO!
@Mgeorgiou22 #Imagin100K

9. Step 2: Stalk Them (but not literally)
SEO allows you to get valuable information on your potential client:
Do Your Research & Planning
▹ What were they searching for?
▹ Which link did they click on to get here?
▹ Did they visit any other pages on my site?
▹ How many times did they visit my site?
@Mgeorgiou22 #Imagin100K

10. Step 3: Vet Them
Having a lot of leads is a good problem to have!
Your SEO and website is working as intended!
Questions to ask:
▹ Will this lead benefit from our service or product?
▹ Can this lead afford our service or product?
▹ Which other services/products can this lead benefit from?
(i.e. video services)
@Mgeorgiou22 #Imagin100K

11. Step 3: Vet Them
Having a lot of leads is a good problem to have!
Your SEO and website is working as intended!
Tools for Vetting Leads
▹ Lead Forensics
▹ LinkedIn
▹ Hubspot
@Mgeorgiou22 #Imagin100K

12. Step 4: TRAP Them!
Transparency
Responsiveness
Aggressiveness
Patience
@Mgeorgiou22 #Imagin100K

13. After the Deal
▹ Check in throughout the process – at the end of the day,
it’s not just a sale, it’s a long-term relationship.
▹ Create a support and feedback process.
▹ There is always room for upselling at the right time.
▹ Ask for reviews/referrals.
@Mgeorgiou22 #Imagin100K

14. Follow me on Twitter
@mgeorgiou22
www.imaginovation.net studio.imaginovation.net