SlideShare ist ein Scribd-Unternehmen logo
1 von 14
The BRM* Company




Olivier Carron de la Carrière, Imagiin Founder and CEO

* BRM: Brand Relationship Management
Imagiin.com

•   Imagiin.com
    – On Demand "Brand Relationship Management" (BRM) platform
       • Platform development completed (French and English version)
       • Red Herring Europe 100 Winner and Red Herring Global 200 Finalist
       • Funded by: Oseo Financement, BNP-Paribas, B.A, Founder.
       • Coached by: GET (Group of Telecom schools in France), Inria-Transfert.

    – Founder:
       • CEO: Olivier Carron de la Carriere
               ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS



• Our mission:
       •Increase marketing ROI by engaging
       consumers in mutual dialog with brands.
Consumers Choose Brands



          Brands                                Consumers




         Consumers                                 Brands

Untargeted Push approach                       Pull approach
Brands promote to consumers.           Brands are chosen by Consumers
  Brands pay for Opportunity               Brands pay for Certainty
How does Imagiin work?

    Acquisition
                   • Consumer registration on website

1                  • Consumer fills in personal profile

                   • Consumer tells about his short term consumption plans



      BRM          • Brands target relevant consumers and push their
                     communication.
2                  • Consumer selects the brand communication he wants
                     to watch, rejects the ones he is not interested in.
                   • Consumer watches brand communication, answers
                     simple quiz and confirms he paid attention.
                   • Consumer is rewarded for his attention with points.


      CRM

3                 • Consumer is guided to partnering e-merchants where
                    he can spend his virtual money (points) for real goods
                    or services
Advertising Evolves into BRM

1st Generation  Broadcasted advertising
  •   TV, Print, Outdoor, Radio…
  •   Mass media, little audience segmentation




2nd Generation  Contextual (SEO) advertising

  •   Search advertising
  •   Invoicing based on CPM* or CPC**
  •   Google, Microsoft, Yahoo…




3rd Generation  Brand Relationship Management
  •   Consumers choose brands
  •   Guaranteed attention and interest of the
      consumer
  •   One-to-one relationship with consumer
  •   The complement to CRM
Blowing Up the Marketing Costs Bubble


• The Challenge:                                    80% of Price:
                                                   Marketing Costs
    How can brands reduce and control
    their marketing costs to meet
    consumers’ needs for more value-
    packed products?

•   The Solution:
    Brands need to reassess their
    marketing expenses and create value
    by optimizing their marketing costs, and
    improving their ROI.
     – Reduced costs means higher margins or
       greater pricing flexibility to offer more
       value for a lower price.

                                                    20% of Price:
                                                    Product Costs
Imagiin’s Eco-System Benefits


                                       Publishers
                                                     • Additional Ad revenue driven by higher traffic
              • Access to valuable content
                                                       to their website’s ads and consumer data
                after registration
                                                     • Increase loyalty of consumers to their site.




                                        Entry Point
                                      Consumers                         • Control relationship with
                                                                          Brands
• Points to be spent at       CRM                           BRM         • Exchange time and attention
                                                                          against goods or services
  merchants shop
                                                                          (points)

                                               • Rich relation with
                           • Consumer            consumer
                             consumption data • Efficient marketing
                           • Goods or services   communication
                                               • Measured ROI
   Merchants
                             sold for points
                                                                            Brands
Imagiin’s on-demand BRM
                                           platform benefits


                          White-Label on-demand BRM Platform




                               Helps Web Content                Helps consumers know
Helps Brands maximize
                              Providers to maximize            about the brands they are
efficiency of marketing
                             their audience revenues             interested in, and be
      dollars (ROI)
                               and increase loyalty                 rewarded for it
What does Brands say about
Imagiin.com
Thank You!
Imagiin for Consumers

                Changes consumers’ relationship with Brands


•   BRM is Generous
     –   Rewards consumers attention and time

•   BRM is Relevant
     –   Personalized and intelligent brand
         relationship
     –   Filters the ads according to consumers
         profile and interests.

•   BRM is Respectful
     – Consumers have the power to choose:
           •   When they want to interact with brands
           •   Which brands they want to interact with
           •   How much time to spend
           •   The amount of personal information
               they give
Imagiin for Brands

                                                 Brands Campaign List (on air, over, in preparation)

•   Efficient Communication
     –   High degree of relevancy
     –   Requested by the consumer
     –   Selected audience profile
     –   Pay For Performance model

•   Measureable Results
     –   Qualify and quantify
           •   consumer attention to ads
           •   interaction to brand
           •   engagement with the brand          Details of Campaign (description, target, quiz, timing, budget)

     –   Collect consumers opinions
     –   Segment target consumers with precise
         criteria
     –   Develop loyalty and new customers
     –   Real-time online reporting system

•   Easy direct control of campaigns
Imagiin for Publishers



•   Perfect Complement to classic online ads
     –   Increase the value of their audience
     –   Grow revenue per unique visitor
     –   Monetize contents
     –   Build loyalty
     –   Bring high quality content to audience
     –   Profile precisely your audience
     –   Collect precious personal data

•   White-label Imagiin technology
     –   Publisher rebrand the platform
     –   Single Sign-On
     –   Consumers earn Publisher’s points
Certainty rather than Opportunity

                 Brands to pay for effective results, not possible results.


     Pay for Opportunity                                         Pay for Certainty




                                                        •   Certainty to be seen
                                                             –   By the selected target audience
                                                        •   Certainty to be understood
                                                             –   3 question quiz after each Ad
                                                        •   Certainty to be recalled
•   Brands pay for media space, whether their                –   3 question quiz after each Ad
    ad is watched or not.
                                                        •   Certainty to be acted upon
•   Online, pay per click does not guarantee
                                                             –   Next step engagement action after
    understanding, recall or action.                             correct quiz answer.
•   Undifferentiated target audience

Más contenido relacionado

Was ist angesagt?

Integrated marketing communications an i volutionary perspective
Integrated marketing communications  an i volutionary perspectiveIntegrated marketing communications  an i volutionary perspective
Integrated marketing communications an i volutionary perspectiveJim Boukouray, PhD
 
Front Door Insights Presentation
Front Door Insights PresentationFront Door Insights Presentation
Front Door Insights Presentationtreblot
 
the Interact Customer Journey
the Interact Customer Journeythe Interact Customer Journey
the Interact Customer JourneyJon Parker
 
Mobimasta Intro
Mobimasta IntroMobimasta Intro
Mobimasta IntroViraj Sinh
 
E Couponing at WDM Belgium
E Couponing at WDM BelgiumE Couponing at WDM Belgium
E Couponing at WDM Belgiumanlouwagie
 
Lessons in marketing excellence 4 faded flame iimk
Lessons in marketing excellence 4 faded flame iimkLessons in marketing excellence 4 faded flame iimk
Lessons in marketing excellence 4 faded flame iimkArnab Guha Mallik
 
The Data Connection: Marketing to the Empowered Consumer
The Data Connection: Marketing to the Empowered ConsumerThe Data Connection: Marketing to the Empowered Consumer
The Data Connection: Marketing to the Empowered ConsumerVivastream
 
One Guide to Remarketing - By One Net Marketing
One Guide to Remarketing - By One Net MarketingOne Guide to Remarketing - By One Net Marketing
One Guide to Remarketing - By One Net MarketingOne Net Inc.
 
Online Proposition & Sales Flow Automotive | Douglas & Breitner
Online Proposition & Sales Flow Automotive | Douglas & Breitner Online Proposition & Sales Flow Automotive | Douglas & Breitner
Online Proposition & Sales Flow Automotive | Douglas & Breitner Stephan Schroeders (+31 645600507)
 
Mastering the Art of Relentless Marketing
Mastering the Art of Relentless MarketingMastering the Art of Relentless Marketing
Mastering the Art of Relentless MarketingTecla
 
Facebook socialbakers sydney_feb13
Facebook socialbakers sydney_feb13Facebook socialbakers sydney_feb13
Facebook socialbakers sydney_feb13Lenka Veselá
 
Interact and Engage with verified users
Interact and Engage with verified usersInteract and Engage with verified users
Interact and Engage with verified usersparthapkn1974
 

Was ist angesagt? (17)

Integrated marketing communications an i volutionary perspective
Integrated marketing communications  an i volutionary perspectiveIntegrated marketing communications  an i volutionary perspective
Integrated marketing communications an i volutionary perspective
 
Chapter 4 c loyalty
Chapter 4 c loyaltyChapter 4 c loyalty
Chapter 4 c loyalty
 
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETINGCUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
 
Front Door Insights Presentation
Front Door Insights PresentationFront Door Insights Presentation
Front Door Insights Presentation
 
the Interact Customer Journey
the Interact Customer Journeythe Interact Customer Journey
the Interact Customer Journey
 
Mobimasta Intro
Mobimasta IntroMobimasta Intro
Mobimasta Intro
 
mobile retail
mobile retailmobile retail
mobile retail
 
E Couponing at WDM Belgium
E Couponing at WDM BelgiumE Couponing at WDM Belgium
E Couponing at WDM Belgium
 
Lessons in marketing excellence 4 faded flame iimk
Lessons in marketing excellence 4 faded flame iimkLessons in marketing excellence 4 faded flame iimk
Lessons in marketing excellence 4 faded flame iimk
 
The Data Connection: Marketing to the Empowered Consumer
The Data Connection: Marketing to the Empowered ConsumerThe Data Connection: Marketing to the Empowered Consumer
The Data Connection: Marketing to the Empowered Consumer
 
One Guide to Remarketing - By One Net Marketing
One Guide to Remarketing - By One Net MarketingOne Guide to Remarketing - By One Net Marketing
One Guide to Remarketing - By One Net Marketing
 
Online Proposition & Sales Flow Automotive | Douglas & Breitner
Online Proposition & Sales Flow Automotive | Douglas & Breitner Online Proposition & Sales Flow Automotive | Douglas & Breitner
Online Proposition & Sales Flow Automotive | Douglas & Breitner
 
Consumer marketing plan extraction
Consumer marketing plan extractionConsumer marketing plan extraction
Consumer marketing plan extraction
 
Dijipop Brand Preso
Dijipop Brand PresoDijipop Brand Preso
Dijipop Brand Preso
 
Mastering the Art of Relentless Marketing
Mastering the Art of Relentless MarketingMastering the Art of Relentless Marketing
Mastering the Art of Relentless Marketing
 
Facebook socialbakers sydney_feb13
Facebook socialbakers sydney_feb13Facebook socialbakers sydney_feb13
Facebook socialbakers sydney_feb13
 
Interact and Engage with verified users
Interact and Engage with verified usersInteract and Engage with verified users
Interact and Engage with verified users
 

Ähnlich wie Imagiin 01 2010

Performance Branding: Making Branding Accountable
Performance Branding: Making Branding AccountablePerformance Branding: Making Branding Accountable
Performance Branding: Making Branding Accountable[x+1]
 
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Vivastream
 
Wacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingWacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingJulia Argunova
 
E couponing presentation
E couponing presentationE couponing presentation
E couponing presentationBisnode Belgium
 
Captivating Customers with Integrated Retail IT Solutions
Captivating Customers with Integrated Retail IT SolutionsCaptivating Customers with Integrated Retail IT Solutions
Captivating Customers with Integrated Retail IT SolutionsRaymark
 
Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Act-On Software
 
Chapter 9: Effectiveness of Loyalty Programs
Chapter 9: Effectiveness of Loyalty ProgramsChapter 9: Effectiveness of Loyalty Programs
Chapter 9: Effectiveness of Loyalty Programsitsvineeth209
 
Lecture 5 customer relationships 120411
Lecture 5 customer relationships 120411Lecture 5 customer relationships 120411
Lecture 5 customer relationships 120411Stanford University
 
Digital Marketing Channel - Choosing the Right Mix
Digital Marketing Channel - Choosing the Right MixDigital Marketing Channel - Choosing the Right Mix
Digital Marketing Channel - Choosing the Right MixFahmi Mohammed
 
Lecture 5 customer relationships
Lecture 5   customer relationshipsLecture 5   customer relationships
Lecture 5 customer relationshipsStanford University
 
Lean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsLean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
 
Nvc lean startup
Nvc lean startupNvc lean startup
Nvc lean startupCU_NVC
 

Ähnlich wie Imagiin 01 2010 (20)

Performance Branding: Making Branding Accountable
Performance Branding: Making Branding AccountablePerformance Branding: Making Branding Accountable
Performance Branding: Making Branding Accountable
 
Brand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentationBrand algorithms digital brand marketing presentation
Brand algorithms digital brand marketing presentation
 
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228
 
Wacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketingWacklin marketing trends and digital marketing
Wacklin marketing trends and digital marketing
 
E couponing presentation
E couponing presentationE couponing presentation
E couponing presentation
 
Captivating Customers with Integrated Retail IT Solutions
Captivating Customers with Integrated Retail IT SolutionsCaptivating Customers with Integrated Retail IT Solutions
Captivating Customers with Integrated Retail IT Solutions
 
Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?Feeling Overwhelmed by Data?
Feeling Overwhelmed by Data?
 
Chapter 9: Effectiveness of Loyalty Programs
Chapter 9: Effectiveness of Loyalty ProgramsChapter 9: Effectiveness of Loyalty Programs
Chapter 9: Effectiveness of Loyalty Programs
 
Lecture 5 customer relationships 120411
Lecture 5 customer relationships 120411Lecture 5 customer relationships 120411
Lecture 5 customer relationships 120411
 
Digital Marketing Channel - Choosing the Right Mix
Digital Marketing Channel - Choosing the Right MixDigital Marketing Channel - Choosing the Right Mix
Digital Marketing Channel - Choosing the Right Mix
 
Dijipop Brand Preso
Dijipop Brand PresoDijipop Brand Preso
Dijipop Brand Preso
 
Dijipop Brand Media Kit
Dijipop Brand  Media KitDijipop Brand  Media Kit
Dijipop Brand Media Kit
 
The Dealspoint.com
The Dealspoint.comThe Dealspoint.com
The Dealspoint.com
 
Thedealspoint
ThedealspointThedealspoint
Thedealspoint
 
#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement#NexusCafe - Customer Lifecycle Engagement
#NexusCafe - Customer Lifecycle Engagement
 
SEM At Envigo
SEM At EnvigoSEM At Envigo
SEM At Envigo
 
Lecture 5 customer relationships
Lecture 5   customer relationshipsLecture 5   customer relationships
Lecture 5 customer relationships
 
Lean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer RelationshipsLean Launchpad Tucson - Customer Relationships
Lean Launchpad Tucson - Customer Relationships
 
IT Track Module 1
IT Track Module 1IT Track Module 1
IT Track Module 1
 
Nvc lean startup
Nvc lean startupNvc lean startup
Nvc lean startup
 

Último

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabiaopstechsanjanasingh
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loansujat8807
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 

Último (20)

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
Mist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi ArabiaMist Cooling & Fogging System Company in Saudi Arabia
Mist Cooling & Fogging System Company in Saudi Arabia
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
Wallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loanWallet Pitch for startup fintech and loan
Wallet Pitch for startup fintech and loan
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 

Imagiin 01 2010

  • 1. The BRM* Company Olivier Carron de la Carrière, Imagiin Founder and CEO * BRM: Brand Relationship Management
  • 2. Imagiin.com • Imagiin.com – On Demand "Brand Relationship Management" (BRM) platform • Platform development completed (French and English version) • Red Herring Europe 100 Winner and Red Herring Global 200 Finalist • Funded by: Oseo Financement, BNP-Paribas, B.A, Founder. • Coached by: GET (Group of Telecom schools in France), Inria-Transfert. – Founder: • CEO: Olivier Carron de la Carriere ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS • Our mission: •Increase marketing ROI by engaging consumers in mutual dialog with brands.
  • 3. Consumers Choose Brands Brands Consumers Consumers Brands Untargeted Push approach Pull approach Brands promote to consumers. Brands are chosen by Consumers Brands pay for Opportunity Brands pay for Certainty
  • 4. How does Imagiin work? Acquisition • Consumer registration on website 1 • Consumer fills in personal profile • Consumer tells about his short term consumption plans BRM • Brands target relevant consumers and push their communication. 2 • Consumer selects the brand communication he wants to watch, rejects the ones he is not interested in. • Consumer watches brand communication, answers simple quiz and confirms he paid attention. • Consumer is rewarded for his attention with points. CRM 3 • Consumer is guided to partnering e-merchants where he can spend his virtual money (points) for real goods or services
  • 5. Advertising Evolves into BRM 1st Generation  Broadcasted advertising • TV, Print, Outdoor, Radio… • Mass media, little audience segmentation 2nd Generation  Contextual (SEO) advertising • Search advertising • Invoicing based on CPM* or CPC** • Google, Microsoft, Yahoo… 3rd Generation  Brand Relationship Management • Consumers choose brands • Guaranteed attention and interest of the consumer • One-to-one relationship with consumer • The complement to CRM
  • 6. Blowing Up the Marketing Costs Bubble • The Challenge: 80% of Price: Marketing Costs How can brands reduce and control their marketing costs to meet consumers’ needs for more value- packed products? • The Solution: Brands need to reassess their marketing expenses and create value by optimizing their marketing costs, and improving their ROI. – Reduced costs means higher margins or greater pricing flexibility to offer more value for a lower price. 20% of Price: Product Costs
  • 7. Imagiin’s Eco-System Benefits Publishers • Additional Ad revenue driven by higher traffic • Access to valuable content to their website’s ads and consumer data after registration • Increase loyalty of consumers to their site. Entry Point Consumers • Control relationship with Brands • Points to be spent at CRM BRM • Exchange time and attention against goods or services merchants shop (points) • Rich relation with • Consumer consumer consumption data • Efficient marketing • Goods or services communication • Measured ROI Merchants sold for points Brands
  • 8. Imagiin’s on-demand BRM platform benefits White-Label on-demand BRM Platform Helps Web Content Helps consumers know Helps Brands maximize Providers to maximize about the brands they are efficiency of marketing their audience revenues interested in, and be dollars (ROI) and increase loyalty rewarded for it
  • 9. What does Brands say about Imagiin.com
  • 11. Imagiin for Consumers Changes consumers’ relationship with Brands • BRM is Generous – Rewards consumers attention and time • BRM is Relevant – Personalized and intelligent brand relationship – Filters the ads according to consumers profile and interests. • BRM is Respectful – Consumers have the power to choose: • When they want to interact with brands • Which brands they want to interact with • How much time to spend • The amount of personal information they give
  • 12. Imagiin for Brands Brands Campaign List (on air, over, in preparation) • Efficient Communication – High degree of relevancy – Requested by the consumer – Selected audience profile – Pay For Performance model • Measureable Results – Qualify and quantify • consumer attention to ads • interaction to brand • engagement with the brand Details of Campaign (description, target, quiz, timing, budget) – Collect consumers opinions – Segment target consumers with precise criteria – Develop loyalty and new customers – Real-time online reporting system • Easy direct control of campaigns
  • 13. Imagiin for Publishers • Perfect Complement to classic online ads – Increase the value of their audience – Grow revenue per unique visitor – Monetize contents – Build loyalty – Bring high quality content to audience – Profile precisely your audience – Collect precious personal data • White-label Imagiin technology – Publisher rebrand the platform – Single Sign-On – Consumers earn Publisher’s points
  • 14. Certainty rather than Opportunity Brands to pay for effective results, not possible results. Pay for Opportunity Pay for Certainty • Certainty to be seen – By the selected target audience • Certainty to be understood – 3 question quiz after each Ad • Certainty to be recalled • Brands pay for media space, whether their – 3 question quiz after each Ad ad is watched or not. • Certainty to be acted upon • Online, pay per click does not guarantee – Next step engagement action after understanding, recall or action. correct quiz answer. • Undifferentiated target audience