Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.

1. Project 4: SEO Audit

2. On Site SEO

3. Keywords
Head Keywords Highest Potential Tail Keywords Highest Potential
1 Social Media
Marketing
Digital Marketing –
59/100
Udacity Digital Marketing
Digital Marketing Jobs –
62/100
2 SME Nanodegree Program
3 Digital Marketing Digital Marketing Jobs
4 Content
Marketing
Digital Marketing Course
5 Email Marketing Corporate Training

4. Topic 1: What’s new in Digital Marketing?
• Since the keyword “Digital Marketing” has one of the highest potential
(59/100) among the head keywords I selected and has a volume
between 11.5 K – 30.3 K, then it is reasonable to write a blog post about
it to drive more traffic to the Udacity website.
• The blog will be divided into various topics covering latest trends,
recommended tools to use for SEO optimization, Social Media
Marketing, Content Marketing, and Email Marketing as well as insights
about company activities.
• The objective behind the blog would be to drive traffic to the website
and make people sign up for newsletters

5. Topic 2: Searching for a Job in Digital Marketing?
• The keyword “Digital Marketing Job” has a search volume between 851-
1,7K, an organic CTR of 88% and a potential of 62/100. Hence, it is fair to say
that writing a blog post on this topic can generate substantial traffic to the
website. Also, the blog could be used by Udacity to explain and list for its
readers the different skills needed in such job, the recent trends in the
industry. It could also benefit from the blog post to highlight its career
portal, showcase how its Digital Marketing course can boost your chances
in getting a job in this industry as well as the different services the company
offers to its members.
• This type of topic, I believe will encourage people to learn more about
Udacity in general and the Digital Marketing Nanodegree program in
specific which is aligned with the objective of enrolling new students to the
course.

6. Topic 3: Learn how to enhance your SEM with
those basic skills
• The keyword “SEM” has a monthly volume between 11.5K – 30.3K and an
organic CTR of 64% with a potential of 62/100. A topic on SME will have
good returns on investment however it will be difficult and competitive as
according to MOZ.com the difficulty level is 80/100. Regardless, I still believe
it is a good idea to invest in such a blog post to drive new leads.
• The blog post will discuss the ins and outs of SEM, and its benefits to the
driving traffic to the website. Also, since it is concerned with teaching basic
SEM skills, the post will include a glimpse of what the user will learn from
the course. Finally, it’s main objective is to generate leads for Udacity’s
Digital Marketing eBook, hence it will promote it as well.

7. Technical Audit: Metadata
DMND URL: http://dmnd.udacity.com/
Current Revision
Title Tag <title>Udacity Digital Marketing
Nanodegree Program Website</title>
No need to change the title tag as it clearly
describes what the content is all about
Meta-Description <meta name="description" content="" /> There’s no proper description, hence we
should elaborate like for example: “Gain
real-world experience running live campaigns
as you learn from top experts in the field”.
Alt-Tag <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/149
6943484-13815763-960x480-medium.jpg"
style="margin-top: 0px;" alt="" />
Should add a better descriptive caption
such as: aspiring digital marketers

8. Off – Site SEO

9. Technical Audit: Backlink Audit
Backlink Domain Authority (DA)
1 Why you may never be able to leave
school - BBC News
www.bbc.co.uk/news/business-39049889
100
2 Coursera Plans to Announce University
Partners for Online Classes - The New
York Times
http://www.nytimes.com/2012/11/04/educat
ion/edlife/massive-open-online-courses-
are-multiplying-at-a-rapid-pace.html
100
3 (Nofollow) Top Best Online Coding
Courses / Best Coding Programs - TOP 4
Free - Beginners - YouTube
www.youtube.com/watch?v=FWJ5JzU9tqU
100

10. Link-Building
Site Name Site URL Organic Search Traffic
1 Business Insider http://www.businessinsider.com 243 K
2 Marketing Land https://marketingland.com 2.1 K
3 Hub Spot https://hubspot.com 1.6 M

11. Performance Testing

12. Page Index
Based on Google’s Indexed Pages Checker, Udacity’s website has 1,090
indexed pages. Which is great because in order for any site to drive traffic to it,
its pages needs to be indexed.

13. Page Speed
Udacity needs to fix the speed issue for their website as according to Google’s
Page Speed Insights Tool, there’s no data available.
It is necessary to look into this matter, since site speed improves the sites
ranking potential and user experience.

14. Mobile-Friendly Evaluation
According to Google’s recommendations, it is important to maintain a mobile
friendly website as visitors are 5 times more likely to leave a website if it isn’t
mobile friendly. Also, Half of visitors will leave a mobile site if the pages don’t
load within 3 seconds.

15. Recommendations

16. Recommendation # 1: Add relevant blog posts &
Enhance Meta Description
My first recommendation is to include relevant blog posts to promote
Udacity’s career portal, the Nanodegree program and the different benefits
derived from taking this degree. The blog posts should include keywords
relevant to the website and have high potential and volume to drive organic
traffic. Additionally, Udacity’s needs to look out for its Meta Data not only on its
blog posts but for the whole website in general. It is important to use unique
description tags for each page to properly guide the Search engines as they
assess the content of the page first to learn what the page is all about.

17. Recommendation # 2: Link Building
Udacity needs to set a Link Building Strategy for its DMND website. To do so it
needs to contact blog owners with high organic traffic and partner with them.
Having a third party recommendation can increase the willingness of users to
actually enroll in the program. Also, it is a great way to expand promoting the
reach of the program through inbound links as they increase the SEO ranking
of the website in the search engines.

18. Recommendation # 3: Test Website Performance
Regularly
It’s necessary for Udacity to regularly perform maintain on their website to
maintain its good performance. According to Google’s ranking criteria, it highly
considers 3 aspects of a website, its mobile friendliness, the pages speed, and
the number of indexed pages. Hence, have a good score on those three areas
helps in Udacity’s goal in having a high SEO Rank.