1.
BY
BY:- Manak Kumar

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Contents

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1
INTRODUCTION

4.
INTRODUCTION
• Godrej AgroveT Limited(GAVL) is an Indian animal feed and agribusiness
company established in 1991. Godrej Agrovet is a highly diversified comp
any backed by research and development. The company holds leading
market position in animal feed, oil palm plantations and agri inputs.
• The company belongs to one of the highly diversified Indian Conglomerat
e the Godrej Group.The Godrej group was founded by Ardeshir Godrej
in 1897 with the manufacturing of locks
• Its Animal Feed business is one of the largest organised players in the C
ompound Feed market in India, with annual sales of more than a million t
onnes across cattle, poultry, aqua feed and specialty feed. All our feed off
erings are formulated with a deep understanding of the nutritional require
ments of different breeds.

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Major Products
Cattle Feed
 India is the world’s largest producer and consumer of milk, with
rapidly growing demand. Our Cattle Feed products are prepare
d with a deep understanding of Indian feeding practices and th
e breed and milk production levels of cows and buffaloes. Thes
e products contain proteins, energy, minerals and vitamins in a
dequate quantity and proportion to meet the nutritional require
ments of dairy cattle. We offer a variety of Cattle Feed to enhan
ce milk production, reproductive ability and the overall health of
cattle. We also work closely with farmers and offer on-site assi
stance to help them achieve higher yields.

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Poultry Feed
• In the last few decades, the Indian
poultry industry has evolved from
a small-scale off-farm activity to
commercial farming. Our Poultry
Feed and concentrates are
formulated by using superior
quality grains, amino acids,
vitamins and minerals to address
the growing demand for poultry
meat and eggs. The Broiler Feed
helps in weight gain and faster
growth, which in turns, improves
the feed conversion ratio. Our
Layer Feed helps in meeting the
nutritional needs of birds at each
life-stage and also, optimising the
egg production of the flock.

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Specialty Feed
• Our range of Specialty Feed is
formulated to meet the varied
nutritional requirements of sheep
and goats. They help increase
wool production, weight gain and
milk yield. We also have Feed
products which are tailored to
result in faster weight gain in
ducks, quails, turkeys and pigs,
reared for their meat.

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2
Executive Summary

9.
Market Analysis
• The Indian animal feed market is driven by the rising dairy industry, backed
by the White Revolution 2.0, which has resulted in the rapid growth of the
cattle population. Currently, India has the largest cattle population in the
world, thereby becoming a significant market for cattle feed. The demand
for commercial cattle feed is projected to increase in India, as the dairy
industry structure is becoming more organized. In addition to this, the
government is also planning to launch schemes and policies under the 12th
Five Year Plan, which are aimed at improving the overall status of the
animal feed industry to provide for future demand.
• The market is further aided by the emergence of non-traditional feed
ingredients and technological advancements as well as innovations, such
as the creation of genetically modified animal feed ingredients. The market
is finding obstruction due to frequent disease outbreaks and high import
duties on feed ingredients.

10.
Market Overview
The Indian feed industry is about 35 years old. It is mainly restricted to dairy
(cattle) and poultry feed manufacturing.. The quality standards of Indian feeds
are high and up to international levels with raw materials for feed adequately
available in India.
A major part of this industry is still unorganized as small scale farmers do not
use compound cattle feed and large scale dairy farms using compound feed
are few.
Until FY13, the share of organized players, manufacturing compound feed,
stood at ~7-8%. This has now improved to ~12%, indicating a high market
potential. Within the organized sector, co-operative dairy societies comprise
70% and private players comprise the rest. There are 17 dairy co-operative
societies in the country with integrated plants for manufacturing cattle feed.

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Market Drivers
• The market is driven by factors such as increase in awareness about fee
d quality and safety, rising demand for manufactured animal feed, growt
h in demand for animal protein, changes in farming practices and techno
logy, and replacing antibiotic growth promoters (AGPs) with direct-fed m
icrobials.
• Growing Cattle Farming to Drive Market Growth
• The health benefits of eggs, milk, and meat have increased the pace of
industrial farming, as well as the evolving perceptions of buyers about
their diet. The development of this trend can be supported by the rise in
per capita income and the propensity towards meat and dairy products.

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Market Restraints
•Raw Material Costs to Impede Market Growth
But high raw material costs and strict government regulations can hinder t
he demand for animal feed.

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Major Competitors
• Cargill, Incorporated
• KSE Limited
• Avanti Feeds Limited
• Uttara Foods & Feeds Pvt. Ltd.
• Avitech Nutrition Pvt. Ltd

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Market Trends
• Rising demand among human beings for animal-based
products would speed up market demand. It will also fuel
business growth by concentrating more on animal
welfare. The rising momentum of natural growth
proponents is also expected to be involved in the market.
Increased cattle farming is likely to contribute to an
increased demand for animal feed. The need for the
market has been supported by growing consumer
understanding of the advantages associated with using
feed additives to minimise the decline in disease.

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Porter's Five Forces Analysis

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Market Segmentation

17.
Market Strategy
 Increasing awareness regarding the health benefits of algae-based
ingredients in animal feed is another major factor driving the growth of the
market. Microalgae plays a crucial role in enriching animal feed with
nutrients for the early developmental stages of the livestock. It also ensures
the production of premium quality eggs, milk and meat while boosting
physical growth. Additionally, vendors are incorporating non-Genetically
Modified Organisms (non-GMO) crops in animal feed to meet the
consumers’ demand for all-natural food sources. Other factors, including
rising expenditure capacity of consumers, extensive research and
development (R&D) and the implementation of favorable government
policies promoting the use of quality animal feed, are expected to drive the
market further.

18.
Perfomance
Based on installed capacity, as of FY16, GAVL is the leading player in the
compound animal feed industry in India, with a presence across poultry, cattleand
aqua feed segments.
In the first nine months of the year, volume growth was 7.9%, driven by fish feed and
layer feed segments, but 11.3% volume decline in the fourth quarter lowered the
annual growth rate to 2.9% for the Financial Year 2019-20. In February2020,
rumours of COVID-19 infection through poultry and poultry product consumption led
to steep volume decline in the poultry feed segment.Further, outbreak of COVID-19
from mid-March 2020 disrupted volumes and sales in other feed segments as well.
Nevertheless, for the full year,layer feed and fi sh feed segments registered a
strong volume growth. Further, shrimp feed volumes grew in the current year over
the previous year (after seeing a decline for last 4 years) supported
by changes made in the product formulation.

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Competitive Landscape
Indian animal feed market, covering their competitive landscape,
capacity, and latest developments like mergers, acquisitions, and
investments, expansions of capacity, and plant turnarounds:
The Godrej Agrovet is a consolidated market with major
players such as
Cargill,
Incorporated
KSE Limited
Avanti Feeds Limited
Uttara Foods & Feeds Pvt. Ltd.
Avitech Nutrition Pvt. Ltd

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MARKET OPPORTUNITIES
& TRENDS

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MARKET OPPORTUNITIES
• Increase market share in existing business verticals
• Pan-India presence with extensive supply and distributi
on network to benefit the Company in long-run
• Diversified businesses with synergies in operations

22.
Future Trends
The Indian animal feed market attained a value of INR 403.
5 billion in 2020 driven by the introduction of non-tradition
al feed ingredients. Aided by rising consumption of animal
-based products, the industry is expected to witness a furt
her growth in the forecast period of 2021-2026, growing at
a CAGR of 15%. The industry is projected to reach INR 933
.3 billion by 2026.

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SWOT Analysis

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SWOT ANALYSIS

25.
THANK YOU
Have a nice Da
y

26.
REFERENCES
https://www.dsij.in/productAttachment/premarketreports/Market_Godr
ejAgrovet_Ventura_04.10.17.pdf
https://www.godrejagrovet.com/about-us.aspx
https://www.expertmarketresearch.com/reports/indian-animal-feed-m
arket