This is how I conduct Amazon Product Research using the ASVA Template

1. PRODUCT RESEARCH
WORKFLOW AMAZON SELLER
VIRTUAL
ASSISTANT (ASVA)
MASTERCLASS
This is how I conduct Amazon
Product Research using the ASVA
Template
by ILANA MAE G. ASALDO
AMAZON VIRTUAL ASSISTANT

2. Identifying your
target market
Select a particular target audience
you want to offer your potential
product.

3. MANUALLY
AUTOMATED
Product Searching
Find a potential product for your
target audience.
2 WAYS TO DO PRODUCT RESEARCH

4. Go to AMAZON.COM and
click Best Sellers.
1.
Note: You can also obtain product
ideas from other platforms
like , &
2. Choose a category.
Steps in MANUAL Product Research

5. 3. Choose a product listing. Scroll down and check
“Sponsored products related to this item” and “What
other items do customers buy after viewing?”

6. 4. Analyze the title and get the possible main keyword.
Copy the main keyword.

7. 5. Go to Amazon.com and paste the main keyword on the
search bar.

8. 6. Click your Helium 10’s Xray or Unicorn Smasher Chrome
Extension.

9. In Helium 10's Xray, you'll be directed to here:

10. 7. Remove Sponsored Products from the list. This will show
the organic ranking of products.

11. 8. Double-click the Revenue column to arrange the results from
highest to lowest. Select the top 5 products related to your
keyword and click the Run keyword search.

12. 9. With the top 5 products' ASIN,
you'll be directed to Cerebro -
Reverse ASIN Lookup. Check
Exact ASIN match/Exclude
variation keywords and click Get
keywords. Choose Organic under
Match type and APPLY.
Keyword Research
Keyword research will help you find your product-market fit . It is
important to determine which keywords your competitors are using and
which keywords are easy to rank.

13. 10. Double-click the Search Volume column to arrange the results
from highest to lowest. Select the top 3 keywords related to your
product and the KW with the required search volume. Input the
top 3 keywords to the ASVA Template.
SOURCE: ASVA TEMPLATE

14. Potential Product Assessment
11. Determine if the potential product meets the criteria. This
includes a basic patent/trademark check; and restrictions
checking (HAZMAT, Gated Category, and PPC Eligibility).
SOURCE: ASVA TEMPLATE

15. Potential Product Assessment
Note: This is all according to the client's criteria. If any of the
inventory falls into any category, ensure to go through the
necessary safety requirements and approval.
SOURCE: ASVA TEMPLATE

16. Data Analysis
11. Input the chosen KW at amazon.com's search bar. Run the Helium 10's
Xray extension. Remove Sponsored Products. Sort the Revenue from
highest to lowest. Remove unrelated products to your chosen KW and
download the CSV report.

17. Data Analysis
12. Copy the extracted helium Xray excel (minimum of 20 products or
more) and paste into the ASVA template.

18. Data Analysis
13. Analyze the AVERAGE PRICE, AVERAGE SALES, AVERAGE REVENUE,
and AVERAGE REVIEW. Determine if the potential product meets the
criteria.
S
O
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E
:
A
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V
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M
P
L
A
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19. S
O
U
R
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E
:
A
S
V
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These are all according to the client's criteria

20. S
O
U
R
C
E
:
A
S
V
A
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E
M
P
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These are all according to the client's criteria

21. 14. Indicate 1 ASIN and its AMAZON Product Website Link of your
Chosen Product among the Competitors in Helium10 Xray
(This will be your Guide of Image for Supplier Sourcing)
S
O
U
R
C
E
:
A
S
V
A
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M
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22. 15. Find 3 suppliers for the chosen product to get the suppliers' cost.
Example from Alibaba.com. Make sure to choose from the suppliers with
and badges.

23. 16. Input the lowest price and the highest price for the 3 suppliers in the
Suppliers' Cost ASVA Template.
SOURCE: ASVA TEMPLATE

24. 17. Calculate the shipping cost by determining the item weight value in
kilograms. If the item is transported via sea the computation is times 2
(x2), via air freight is times 8 (x8).
SOURCE: ASVA TEMPLATE

25. Profitability Calculator
18. Go to Fulfillment by Amazon Revenue Calculator. Enter the ASIN of the
chosen product.

26. Profitability Calculator
19. Input the Item price or the price charged to the customer; Ship to
Amazon or the shipping fee; Cost of Product or The cost of acquiring the
product from your supplier, or the cost required to manufacture or
produce a single unit. And click Calculate.

27. SOURCE: ASVA TEMPLATE
20. FBA Calculator can help us calculate the net profit and the net margin
a product can make. Analyze if it reach the client's criteria.
NET PROFIT & NET MARGIN

28. CUSTOMER REVIEWS
21. Lastly, make a room for improvement. Make a final recommendation
from the reviews.

29. SOURCE: ASVA TEMPLATE
End of the process of MANUAL PRODUCT RESEARCH

30. 1. Use tools like Helium 10’s Blackbox. Simply input your desired criteria.
Steps in AUTOMATED Product
Research

31. 2. The software will give you a list of product that matches your criteria. Choose a
product from the list and perform Manual Product Research Steps # 5 (Go to
Amazon.com and paste the main keyword on the search bar) to #21.

32. END

33. Thank you
for watching!
"I am looking forward to working
with you!"
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