Ike Obele

Fayetteville, Arkansas Area United States

Strategic Marketer I Customer Advocate I Passionate Product Guy

Retail

Accomplished and driven marketing professional with significant experience in both the Consumer Goods and Retail industries; with a dynamic career in managing product portfolios, category and consumer analysis, developing strategic marketing plans, designing and launching effective campaigns and cultivating relationships with vendors, community partners and internal constituents. Currently I manage beverage products across a family of key brands valued at +$100MM (Clear American, QuickStrike Energy, Clear Choice Ice) where I leverage consumer insights, trends analysis and key retail client objectives to develop products, marketing strategies and execution plans required to achieve revenu...