2. The First Ever Global Digital Media Handbook Looking for the best on the web? Researching for your thesis paper on semantic web applications? Or exploring the award winning digital campaigns that set the stage on fire? Whatever you’re looking for, if it’s in the digital space, you are most likely to find it in this essential global digital media handbook, Honey I Shrunk the World . Go through this book at least once, and believe us when we say, you will e-volve!
3. Section 1: It is an Information treasury that highlights prominent digital tools with brief descriptor on each. It also highlights ways in which these can be used for marketing or advertising. This section covers the basics of modes of digital advertising: Banners eDMs SEO SEM Social Media ORM Websites Mobile Marketing Viral Marketing
4. Section 2: Here, you can dig into global statistics (Demographics, Economic Data, internet Data, Mobile Data) Level 1: Spans nine global regions: Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic, South America. Level 2: Provides detailed numbers of markets within each of these regions. Level 3: Is further documented into key markets that provide details on top sites and net surfing behaviour of consumers Exciting pin board material: A colourful, six-fold poster that summarises all the global statistics onto a single page for ready reference.
5. Section 3: In third section, you will find treasured online destinations that have made it to the top of various coveted lists. -Top 100 blogs -Top 100 websites -Top 100 web products -Top 100 undiscovered websites In this section, we also included various trends and predictions of the digital space.
6. Section 4: CybeAge Times features every award-winning entry across Cannes, Clio, Webbys, Goa Fest, Digital Media Awards and Mobile Awards. In this section you will also learn about the various measurement and regulatory bodies that manage the digital space. For Digital Marketers, we’ve included a checklist of Dos and Don’ts to keep in mind when planning their digital activity. Exciting pin board material: News Calendar with digital headlines from April 2008 to August 2009.
7. Section 5: The last section contains a detailed glossary, of which we are very proud. We know the Internet is a limitless space, but we worked with the motto that if it’s out there, it has to be in here! Refer to this section as a guide and dig into the exhaustive list of tables, figures and references published here.
8. “ This book is a boon for all those interested in employing the digital medium in brand building or even learning about it and I must commend Ignitee Digital Solutions in compiling this book. I hope to see Incredible India making its mark on the digital map in the coming years and initiatives such as this book will pave the way for us to reach there.” Mr. Amitabh Kant, Author of Branding India, CEO & MD, Delhi Mumbai Industrial Corridor Development Corporation “ The marketing world and particularly the online world will find this book a wealth of knowledge. The interesting checklist of “Dos and Don’ts” for digital marketers and the exhaustive list of glossary detailing stuff from Internet’s limitless space are a must read. I wish the entire team at Ignitee the VERY BEST!” Mr. Chander Mohan Sethi, Managing Director, Reckitt Benckiser (India) Ltd . “ Aha… So…..truly the digital world’s first “Book of Lists”. Enjoy! “ Mr. Prakash Bagri, Director – Marketing (South Asia), Intel “ The book gave me an insight into the digital media as an educator, that made a world of a difference.” Ms. Anjali Raina, Executive Director of Harvard Business School, India Research Centre in Mumbai “ If I were to compare Honey I Shrunk the World to cricket then, it would be as good as squeezing an entire test series in a T20 format. This book is giving us knowledge about a medium that all of us are in love with, all of us actively participate in and none of us pay for!” Mr. Harsha Bhogle, renowned cricket commentator and journalist “ The book has tremendous international potential. Cutting edge data of this kind being available in one place is a boon. Wish more people could think of more things like this. If made available at professional institutions, management schools, colleges and organization, it shall prove to be a great learning tool.” Mr. Ajit Balakrishnan, Founder, Rediff.com Reviews
9. For details visit: www.honeyishrunktheworld.com www.ignitee.com Ignitee Digital Solutions Pvt. Ltd. 2 nd Floor, DTC Building Sitaram Mills Compound, Delisle Road, Lower Parel East, Mumbai - 400011 Available at: DANAI BOOKSTORE TAJ BOOK STORE
