1. Digital Agenda for
Europe
Carlos MARTIN RUIZ DE Ignite Athens
GORDEJUELA 20.09.2012
DG COMM, European
Commission

2. The Digital Agenda for Europe
(DAE)
 101 Steps to get Every European Digital
 Annual Digital Agenda Assembly (DAA) shaping
mid-term review
 Led by Neelie Kroes:“We cannot achieve the Digital
Agenda alone, and we cannot do it entirely using
old procedures of consultation and legislation”

3. Background
• Digital Agenda for Europe - key strand of the
Commission's EU2020 strategy
• Aim: to establish sustained digital growth in Europe
via 101 actions
• Overall progress good:
 38 actions completed
 49 on track
 14 actions behind schedule, but delivery dates
in 2012
• Forthcoming Mid-term review will provide
analysis

4. How?

5. DAE Governance
• Commissioner's Group
• High Level Group to work with Member
States
• Digital Agenda Assembly
&
• Going Local
• Mid-term review

6. Digital Agenda Scoreboard
Stakeholders
Member European
States Digital Agenda Assembly Parliament
Yearly DAE Communication
European Council

7. Digital Agenda Assembly
• Annual event envisaged in DAE:
 to assess progress to date
 to identify challenges ahead
 To mobilise stakeholders' actions to ensure further
progress
• DAA 2011 & DAA 2012 (Brussels);
• DAA2013 (Dublin – Irish Presidency)
• Key info on DAA 2012:
• 8 workshops
• 1 plenary
• 1,200+ attendees

8. Going Local
• Commission visits to Member States to engage with
stakeholders:
 Report on progress of the Digital Agenda
 Identify challenges for the future
 Stimulate actions and commitments
• Exercise conducted in 2010 and 2011; 2012
exercise to be launched soon in all MS

9. DAE Mid-term review
Objective:
 Consider DAE progress to date
 Identify priority DAE areas that require
additional impetus
Review includes input from:
 Digital scoreboard
 Digital Agenda Assembly (June 2012)
 Stakeholder engagement (Going Local, online
platform)

10. DAE Mid-term review:
priority areas
 Very Fast Internet
 Cloud Computing
 Safety & Security
 Entrepreneurship and ICT for Jobs & Skills
 Digital Single Market, including online public services
 Research and Innovation

11. daa.ec.europa.eu

12. Online stakeholder
engagement platform
 Online space for discussion and feedback to deed
into Digital Agenda Assembly 2012 and Mid-Term
Review
 1,400 members submitted 2,000+ contributions in
2 months
 Most 'liked' contributors were invited to attend the
DAA in Brussels

13. A dedicated engagement platform

14. Promising results
 1,400 participants
 Beyond the usual suspects – only 5% overlap with DAA
 Top 40 invited to the event itself
 2,000 contributions
 DAA discussions do not begin from zero
 +30,000 tweets with #da12 by 5,000 people, reaching
5,000,000 Twitter users
 Policy input
 Integral to the mid-term review
 A template for the future ?

15. Joined-up approach
 A dedicated open web platform for debates
 + 11 add-ons – crowd-sourcing
ideas, “commentable” documents, collaborative
writing on issues such as Broadband rollout;
Digital Innovation charter; EU web
competitiveness.
 + social media promotion

16. Why Digital policy making ?
TRADITIONAL #DA12
Questionnaire An invitation to speak
What doesn’t happen on my
We listen to you wherever you are
site doesn’t exist
Give us your ideas, as detailed as
We draft; you comment
you like
Feedback to a black box Open, non-filtered, discussion
Quantity counts Quality matters
One shot Ongoing & organic

17. An established social media presence
 Brand 1. @NeelieKroesEU
 Brand 2. @DigitalAgendaEU

18. A continuous learning cycle
New New
tools people
New New
actions ideas
18

19. Conclusions
 DAA and online stakeholder engagement platform provided
useful input
 DAE Mid-term review identifies solutions to barriers to Europe's
digital transformation
 Proposals in the mid-term review not intended to replace
current DAE actions, but will be accelerated due to their short-
to medium-term impacts.
 Commitment - political and financial - vital to secure Europe's
place in a globally competitive digital future

20. Let's make "Every European Digit@l!"
Thank you IGNITERS!