Inbound Marketing For Beginners
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Here we take a look at the basics of inbound marketing for those just wanting to scratch the surface.
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Inbound Marketing For Beginners
- 1. Inbound Marketing The Ignite Approach
- 2. What does ‘inbound’ and ‘outbound’ marketing mean?
- 3. Paid | Earned Outbound Marketing • You buy this. • This interrupts you. Inbound Marketing • You win this. • This moves you along.
- 6. How does this play into the funnel?
- 10. How’s it done?
- 11. Plan Your Work, Work Your Plan. • State your objectives.
- 13. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers.
- 14. Find Your Following. • Who are your customers? – Which channels are they on? • Who are their influencers? – Which channels are they on?
- 15. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance.
- 17. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels.
- 18. Get Social. Meet them where they are. • #instravel • #TravelTuesday • #London
- 19. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content.
- 20. CONTENT IS KING. Produce something that is of value to your audience.
- 21. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute.
- 22. CONTENT IS KING. Promotion is Queen.
- 24. Moz.com
- 25. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute. • Optimise.
- 26. Use the tools. Conduct competitive + industry research. Check on your own status. Improve.
- 29. Thank ya kindly.