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Ignacio del Arco Herrera
Ignacio del Arco Herrera

Ambient Assisted Living Forum, 2010. Odense (Denmark) Impact Study on the potencial of AAL technological solutions in the productive system and economy in Andalucía

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TRACK A. Market and Economy 15 September 2010. Odense Innovate the daily life, make innovation daily CIBIC
Ricardo Pagán rpr@uma.es Department of Economics Málaga University Ignacio del Arco idelarco@i2bc.es Cristina Díaz cdiaz@i2bc.es Julio Lorca jlorca@i2bc.es Institute of Innovation for Human Wellbeing

i2BC Presentation Overview We live in the Innovation Age, a time that can be considered as a new Renaissance. CIBIC. Open Innovation Center Thanks to the phenomenal technological advances of the last decades, in the field of information and communication technologies as in many others, we have the potential to significantly improve human wellbeing. The objective of the Institute of Innovation for Human Wellbeing (i2BC from its name in Spanish: Instituto de Innovación para el Bienestar Ciudadano) is to turn this potential into reality by developing solutions to daily problems and improve overall quality of life. Our motto, Innovate daily life, innovate life daily, emphasizes our approach: starting from the real problems of ordinary people to develop effective, sustainable solutions that qualitatively transform people’s lives, improve their wellbeing, enhance the environment they live in, and support them in their personal and professional development. I2BC acts as a catalyst for innovation by promoting and facilitating collaborations among different actors (individuals as well as public and private organizations) and contributing to enhancing the efficiency and effectiveness of research enterprises. I2BC is a non-profit organization that was jointly developed by the Ministry of Economy, Innovation and Science of the Andalusia Government, the Andalusia International University and the Vodafone Foundation of Spain.
i2BC Presentation Overview CIBIC. Open Innovation Center The aim of the Foundation is to promoting the analysis, obtaining and application the knowledge in the conceptual areas of human welfare in Andalucía and the rest of the World, through the innovative use of information and communication technologies, generating R&D&I of new models, methods and procedures of personal development and social interaction, without forgetting the valuation, prevention and counter- measuring of the possible negative consequences of the increasing man-machine interaction
i2BC Presentation In the World I2BC’s mission is to contribute to people’s wellbeing globally. We believe innovation CIBIC. Open Innovation Center is a powerful engine behind both individual and collective human development. We believe in creating economies of scale and eliminating duplications. For this reason, we cooperate with institutions worldwide to generate ideas, proposals and projects. Countries involved in ongoing projects participated by i2BC España Irlanda Portugal Italia Holanda Rep. Checa Reino Unido Suecia Escocia Noruega Grecia Hungría Countries involved in new proposals Francia Canadá Bélgica Colombia España Bolivia Portugal Holanda Reino Unido Irlanda Italia Rep. Checa Suecia Eslovenia Grecia Chipre
A Common Place A mandatory template for slide 1 •  Population is ageing: CIBIC. Open Innovation Center - Worldwide, Europe, Spain - Technological maturity in the current society - Social sensibility to promote eInclusion - The Silver Market is plenty of new opportunities •  International Crisis - Economy - Work/Unemployment - Social Support - Health Care •  Innovation Age!!!
Málaga, Andalucía More specific questions CIBIC. Open Innovation Center •  How big will be the demographic impact in Andalucía?. •  How can really help the AAL solutions to aged people to remain independent and active? •  Are their daily needs solved in the real life? •  Might AAL solutions play a role for closing the gap offer/ demand? •  Where are the market opportunities? Are those only for the big companies and High Tech? •  Will also contribute these technologies to the sustainability of providers of the health and social system?
Objectives of the study Main Objectives Generate evidence about competitive positioning of Andalucía in an emerging CIBIC. Open Innovation Center •  sector •  Raise the awareness of the different stakeholders to take advantage of the new opportunities •  Widespread regional knowledge on Ambient Assisted Living Joint Program to increase dynamism in market agents Structure •  Future trends of demography in Andalucía •  Socioeconomic analysis and SWOT •  General needs of an ageing population •  Industry sectors impacted by ageing and AAL opportunities •  Remarks and Conclusions
Future Trends of demography in Andalucía Pyramids of Population 2006-2025 and 2006-2070 CIBIC. Open Innovation Center •  Growing rate 65+: •  46% •  126% •  Growing rate: 16-65 •  -5% •  -9% Source: Institute of Statistics Andalucía. Population projections 2006-2070
Future Trends of demography in Andalucía Age dependency rate CIBIC. Open Innovation Center Source: Institute of Statistics Andalucía. Population projections 2006-2070 –  Dependency
rate
of
65+
from
4,6%
in
2006
to
1,9%
in
2050
 –  (From
4
ac<ve
persons
per
dependant
in
2006
to
2
ac<ve
per
 dependent
in
2050)

Socioeconomic environment Unemployment •  Gross Value Added by sectors CIBIC. Open Innovation Center •  Unemployment Rate
Socioeconomic environment SW Analysis Weakness
 Strengths
 CIBIC. Open Innovation Center HUMAN
AND
TECHNOLOGICAL
CAPITAL
 High
rate
of
unemployment
 Popula<on
s<ll
young
 Labour
force
segmented
by
gender
and
age
 Increase
of
educa<on
levels
 Not
enough
educa<on
of
business
man
and
directors
 New
business
and
technological
culture
 Not
enough
technology
innova<on
capability
 Cumulated
capabili<es
and
knowledge
 ST
system
with
weak
links
to
the
produc<ve
system
 Increase
in
number
of
technology
and
innova<on
firms
 Not
enough
growth
in
employment
crea<on
 Increasing
elas<city
growth/employment
 Increasing
the
ac<vity
of
women

Socioeconomic environment SW Analysis Weakness
 Strengths
 CIBIC. Open Innovation Center ORGANIZATIONAL
CAPITAL
 Weak
produc<ve
framework
 Poten<al
for
growth
in
GPD
 Industrial
concentra<on
in
sectors
with
low/medium
 Tourism
as
a
highly
compe<<ve
sector
 technology
capabili<es
 Deficit
of
moderniza<on
of
some
agricultural
sectors
 High
rate
of
compe<<ve
agriculture
produc<on
 Inefficiencies
induced
by
low
size
of
companies
and
scarce
 Focus
in
emerging
sectors
of
industry
with
interna<onal
 coopera<on
formulas'
 relevance
 Orienta<on
to
regional
markets
 Increase
of
investments
abroad
 Crisis
in
tradi<onal
sectors
 Increase
of
exports
of
non‐tradi<onal
goods
and
services
 TERRITORIAL
CAPITAL
 Insufficient
connexion
to
high
capacity
transeuropean
 Significant
improvements
in
infrastructures
and
 networks
 equipments
 Territorial
unbalance
in
basic
infrastructures
 Strategy
posi<oning
 High
environmental
risk
 Rich
nature
and
culture
resources
 Weak
integra<on
in
the
city
economy
systems
 Increasing
contribu<on
of
urban
economies
 Diversity
of
se[lements:
balanced
and
polinuclear
city
 system

 Municipali<es
Coopera<on:

Mancomunidad

Impact Analysis of AAL solutions From the demand side: new challenges CIBIC. Open Innovation Center BASIC AND GENERIC NEEDS APPLICATIONS •  HEALTH •  SAFETY •  COMPENSATORY •  INDEPENDENCY •  PREVENTIVE •  MOBILITY •  COMPETENTIAL •  PARTICIPATION TECHNOLOGY Following WHO recommendations on active ageing Gassman and Reepmeyer, 2006
Impact Analysis of AAL solutions From the offer side: new opportunities CIBIC. Open Innovation Center HIGH
 MEDIUM
 LOW
 Social
and
Health
care
 Construc<on
 Aeronau<cs
 ICT
 Cultural
Industry
 Metal‐Mechanics
 Commerce
 Transporta<on
 Agro‐Indus[y
 Tourism
 Social
Economy
 Agriculture
and

 Social
Economy
 Jus<ce
 Biotechnology
 Energy
and
Environment
 Educa<on
and
Traininig

Impact Analysis of AAL solutions Social and Health Care Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Health
expenditure
(public)
 26,4%
 12,8%
 42,7%
 CIBIC. Open Innovation Center Health
expenditure
(private)
 26,1%
 21,5%
 53,3%
 Pharmacy
expenditure
for
re<red
persons
 21,1%
 14,6%
 38,9%
 Rate
of
disability
(total
pop.)
 0,44
 0,55
 0,99
 Rate
of
disability
(65+
pop.)
 1,54
 2,80
 3,34
 Number
of
beneficiaries
of
pensions
 19,5%
 11,6%
 33,3%
 Number
of
users
of
public
services
for
at
home
 48,1%
 23,2%
 82,4%
 support

 Rate
of
coverage
of
public
services
for
at
home
 1,24
 0,89
 2,13
 support
 Number
of
elder
users
of
teleassistance
services
 57,5%
 26,1%
 98,6%
 Rate
of
coverage
of
teleassistance
 4,06
 3,82
 7,88
 Vacancies
in
Day
Centres
for
dependent
people
 99,4%
 35,6%
 170,4%
 Vacancies
in
Residen<al
Centres
 ‐1,0%
 0,2%
 ‐0,7%
 Vacancies
in
Assisted
Residen<al
Centres
 73,6%
 30,2%
 126,0%

Impact Analysis of AAL solutions Biotechnology Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Number
of
biotech
companies
 107,18%
 117,57%
 374,77%
 CIBIC. Open Innovation Center Workforce
in
biotech
companies
 77,24%
 53,67%
 180,26%
 R&D
Expenditure
in
biotech
companies
 72,45%
 45,23%
 156,69%
 Number
of
patents
of
biotech
companies
 75,88%
 40,96%
 153,85%

Impact Analysis of AAL solutions Tourism Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Total
number
of
65+
tourists
 47,4%
 23,4%
 81,8%
 CIBIC. Open Innovation Center Tourists
65+
over
total
 3,1%
 4,9%
 8,0%
 Daily
expenditure
of
65+
tourists

 17,8%
 12,5%
 32,5%
 Touris<c
offer
focused
on
65+
tourism
 37,7%
 36,2%
 87,5%
 Expected
growth
in
rural
tourism
 11,3%
 6,1%
 17,4%
 Expected
growth
in
cultural
tourism
 13,4%
 7,5%
 20,9%
 Expected
growth
in
employees
for
65+
related
tourism
 34,6%
 28,8%
 73,4%

Impact Analysis of AAL solutions Commerce Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Rate
of
annual
expenditure
by
65+
on
food
 0,04
 0,03
 0,07
 CIBIC. Open Innovation Center Rate
of
annual
expenditure
by
65+
on
health
 0,01
 0,02
 0,03
 Global
turnover
in
commence
 15,9%
 8,0%
 23,9%
 Global
turnover
retailers
 16,8%
 8,9%
 25,7%
 New
licenses
for
retailers
 12,1%
 7,7%
 19,8%
 Global
turnover
wholesalers
 12,5%
 8,1%
 20,6%
 New
licenses
for
wholesalers
 7,9%
 5,2%
 13,1%
 Purchase
sin
supermarkets
and
self
services
stores
 11,0%
 7,2%
 18,2%
 Purchases
in
discount
stores
 4,0%
 3,7%
 7,7%
 Employees
in
commerce
 7,4%
 10,0%
 17,4%

Impact Analysis of AAL solutions ICT Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Persons
65+
using
the
mobile
phone
 0,24
 0,24
 0,48
 CIBIC. Open Innovation Center Persons
65+
that
have
used
some<me
a
computer
 0,31
 0,21
 0,52
 Persons
65+
that
have
used
some<me
Internet
 0,24
 0,16
 0,39
 Persons
65+
that
have
bought
some<me
in
Internet
 0,08
 0,04
 0,11
 Number
of
Andalusia
companies
using
computers
 0,01
 0,01
 0,02
 Number
of
Andalusia
companies
using
Internet
 0,05
 0,00
 0,06
 Number
of
Andalusia
companies
with
wireless
LAN
 0,45
 0,19
 0,65
 Number
of
Andalusia
companies
with
broadband
 0,08
 0,00
 0,08
 Number
of
Andalusia
companies
using
email
 0,07
 0,01
 0,09
 Number
of
Andalusia
companies
with
Internet
and
 0,16
 0,11
 0,27
 Website
 Employees
receiving
ICT
training
in
their
companies
 0,26
 0,14
 0,40

Impact Analysis of AAL solutions Education and Training Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Persons
65+
on
basic
educa<on
 ‐45,5%
 ‐56,7%
 ‐76,4%
 CIBIC. Open Innovation Center Persons
65+
on
secondary
educa<on
 ‐17,7%
 ‐31,3%
 ‐43,4%
 Persons
65+
with
university
educa<on
 0,01
 0,02
 0,03
 Occupa<onal
demand
for
“caring
of
elderly
or
dependants”
 189,0%
 189,0%
 378,0%
 Occupa<onal
demand
for
“at
home
assistants”
 84,0%
 68,0%
 152,0%
 Occupa<onal
demand
for
“nurses”
 65,0%
 50,0%
 115,0%
 Occupa<onal
demand
for
“sociocultural
dynamizers”
 45,0%
 40,0%
 85,0%
 Occupa<onal
demand
for
“physiotherapists”
 110,0%
 89,0%
 199,0%
 Occupa<onal
demand
for
“home
and
telephone
sales”
 28,0%
 25,0%
 53,0%
 Occupa<onal
demand
for
“touris<c
ac<vi<es
technicians”
 25,0”
 45,0%
 70,0%
 Occupa<onal
demand
for
“safety
and
security
services
 250,0%
 230,0%
 480,p%
 workers”
 Occupa<onal
demand
for
“social
educa<on
bachelors
and
 189,0%
 221,0%
 41.0%
 PhD”

Impact Analysis of AAL solutions Social Economy Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Number
of
companies
of
Social
Economy
 13,8%
 11,7%
 27,1%
 CIBIC. Open Innovation Center Number
of
“Coopera<ves”
 9,2%
 10,5%
 20,7%
 Number
of
“Sociedades
Laborales”
 18,6%
 12,7%
 33,7%
 Employees
55+
in
the
Social
Economy
 0,03
 0,05
 0,08
 Women
employed
in
the
Social
Economy
 0,08
 0,10
 0,18
 Employees
in
agriculture
 ‐30,4%
 ‐28,5%
 ‐59,0%
 Employees
in
industry
 18,7%
 23,0%
 41,8%
 Employees
in
services
 30,9%
 33,3%
 64,2%

Conclusions and final remarks General conclusions CIBIC. Open Innovation Center •  Ageing of the world population is defining the so called “Silver Market” where the needs of the elderly will be met by the offer of technology enabled solutions provided both by public and private agents •  Within this emerging market, practical applications of ICT become key tools for the different stakeholders and in other economic sectors beyond ICT and healthcare. •  AAL solutions will contribute to enhance the day to day living of the elderly, but must also drive a major social and economical change in the territories •  AAL solutions are proving also their utility for the e-Inclusion (for example rural areas, work and life balance…), introducing new dimension in ethics , corporate responsibility or business sustainability •  In Andalucía, this AAL solutions may function as a driving force for potentiating other productive sectors in a new approach for powering the regional economy
Conclusions and final remarks Overall Picture Crecimiento
de
la
población
 Silver Market: >65
años
en
Andalucía
 €3 annual billions 2006‐2050:
126%
 CIBIC. Open Innovation Center Of combined wealth Bio‐
 Health
and

 Tourism
 technology
 Social
Care
 Dependency
Rate:
 Public Investment EU: 1,13
dependant
person
 €1 billion 2009-2013 per
1
acLve
 ICT
 Andalucía,
año
2050
 Industry
 Social
 Economy
 Educa<on
 Commerce
 and
 Learning
 AAL
 Economic Impact + Social Impact Human
Capital
 Tech
Capital
 Organiza<on
 Territory

Ignacio del Arco Herrera www.i2bc.es Fundación Instituto de Innovación para el Bienestar Ciudadano C/ Severo Ochoa, 16 -20. Edif. Estepona. Planta Baja 29590 PTA MALAGA CIBIC

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Track a impactstudy_i2bc (fil_eminimizer)

  • 1. TRACK A. Market and Economy 15 September 2010. Odense Innovate the daily life, make innovation daily CIBIC
  • 2. Ricardo Pagán rpr@uma.es Department of Economics Málaga University Ignacio del Arco idelarco@i2bc.es Cristina Díaz cdiaz@i2bc.es Julio Lorca jlorca@i2bc.es Institute of Innovation for Human Wellbeing

  • 3. i2BC Presentation Overview We live in the Innovation Age, a time that can be considered as a new Renaissance. CIBIC. Open Innovation Center Thanks to the phenomenal technological advances of the last decades, in the field of information and communication technologies as in many others, we have the potential to significantly improve human wellbeing. The objective of the Institute of Innovation for Human Wellbeing (i2BC from its name in Spanish: Instituto de Innovación para el Bienestar Ciudadano) is to turn this potential into reality by developing solutions to daily problems and improve overall quality of life. Our motto, Innovate daily life, innovate life daily, emphasizes our approach: starting from the real problems of ordinary people to develop effective, sustainable solutions that qualitatively transform people’s lives, improve their wellbeing, enhance the environment they live in, and support them in their personal and professional development. I2BC acts as a catalyst for innovation by promoting and facilitating collaborations among different actors (individuals as well as public and private organizations) and contributing to enhancing the efficiency and effectiveness of research enterprises. I2BC is a non-profit organization that was jointly developed by the Ministry of Economy, Innovation and Science of the Andalusia Government, the Andalusia International University and the Vodafone Foundation of Spain.
  • 4. i2BC Presentation Overview CIBIC. Open Innovation Center The aim of the Foundation is to promoting the analysis, obtaining and application the knowledge in the conceptual areas of human welfare in Andalucía and the rest of the World, through the innovative use of information and communication technologies, generating R&D&I of new models, methods and procedures of personal development and social interaction, without forgetting the valuation, prevention and counter- measuring of the possible negative consequences of the increasing man-machine interaction
  • 5. i2BC Presentation In the World I2BC’s mission is to contribute to people’s wellbeing globally. We believe innovation CIBIC. Open Innovation Center is a powerful engine behind both individual and collective human development. We believe in creating economies of scale and eliminating duplications. For this reason, we cooperate with institutions worldwide to generate ideas, proposals and projects. Countries involved in ongoing projects participated by i2BC España Irlanda Portugal Italia Holanda Rep. Checa Reino Unido Suecia Escocia Noruega Grecia Hungría Countries involved in new proposals Francia Canadá Bélgica Colombia España Bolivia Portugal Holanda Reino Unido Irlanda Italia Rep. Checa Suecia Eslovenia Grecia Chipre
  • 6.
  • 7. A Common Place A mandatory template for slide 1 •  Population is ageing: CIBIC. Open Innovation Center - Worldwide, Europe, Spain - Technological maturity in the current society - Social sensibility to promote eInclusion - The Silver Market is plenty of new opportunities •  International Crisis - Economy - Work/Unemployment - Social Support - Health Care •  Innovation Age!!!
  • 8. Málaga, Andalucía More specific questions CIBIC. Open Innovation Center •  How big will be the demographic impact in Andalucía?. •  How can really help the AAL solutions to aged people to remain independent and active? •  Are their daily needs solved in the real life? •  Might AAL solutions play a role for closing the gap offer/ demand? •  Where are the market opportunities? Are those only for the big companies and High Tech? •  Will also contribute these technologies to the sustainability of providers of the health and social system?
  • 9. Objectives of the study Main Objectives Generate evidence about competitive positioning of Andalucía in an emerging CIBIC. Open Innovation Center •  sector •  Raise the awareness of the different stakeholders to take advantage of the new opportunities •  Widespread regional knowledge on Ambient Assisted Living Joint Program to increase dynamism in market agents Structure •  Future trends of demography in Andalucía •  Socioeconomic analysis and SWOT •  General needs of an ageing population •  Industry sectors impacted by ageing and AAL opportunities •  Remarks and Conclusions
  • 10. Future Trends of demography in Andalucía Pyramids of Population 2006-2025 and 2006-2070 CIBIC. Open Innovation Center •  Growing rate 65+: •  46% •  126% •  Growing rate: 16-65 •  -5% •  -9% Source: Institute of Statistics Andalucía. Population projections 2006-2070
  • 11. Future Trends of demography in Andalucía Age dependency rate CIBIC. Open Innovation Center Source: Institute of Statistics Andalucía. Population projections 2006-2070 –  Dependency
rate
of
65+
from
4,6%
in
2006
to
1,9%
in
2050
 –  (From
4
ac<ve
persons
per
dependant
in
2006
to
2
ac<ve
per
 dependent
in
2050)

  • 12. Socioeconomic environment Unemployment •  Gross Value Added by sectors CIBIC. Open Innovation Center •  Unemployment Rate
  • 13. Socioeconomic environment SW Analysis Weakness
 Strengths
 CIBIC. Open Innovation Center HUMAN
AND
TECHNOLOGICAL
CAPITAL
 High
rate
of
unemployment
 Popula<on
s<ll
young
 Labour
force
segmented
by
gender
and
age
 Increase
of
educa<on
levels
 Not
enough
educa<on
of
business
man
and
directors
 New
business
and
technological
culture
 Not
enough
technology
innova<on
capability
 Cumulated
capabili<es
and
knowledge
 ST
system
with
weak
links
to
the
produc<ve
system
 Increase
in
number
of
technology
and
innova<on
firms
 Not
enough
growth
in
employment
crea<on
 Increasing
elas<city
growth/employment
 Increasing
the
ac<vity
of
women

  • 14. Socioeconomic environment SW Analysis Weakness
 Strengths
 CIBIC. Open Innovation Center ORGANIZATIONAL
CAPITAL
 Weak
produc<ve
framework
 Poten<al
for
growth
in
GPD
 Industrial
concentra<on
in
sectors
with
low/medium
 Tourism
as
a
highly
compe<<ve
sector
 technology
capabili<es
 Deficit
of
moderniza<on
of
some
agricultural
sectors
 High
rate
of
compe<<ve
agriculture
produc<on
 Inefficiencies
induced
by
low
size
of
companies
and
scarce
 Focus
in
emerging
sectors
of
industry
with
interna<onal
 coopera<on
formulas'
 relevance
 Orienta<on
to
regional
markets
 Increase
of
investments
abroad
 Crisis
in
tradi<onal
sectors
 Increase
of
exports
of
non‐tradi<onal
goods
and
services
 TERRITORIAL
CAPITAL
 Insufficient
connexion
to
high
capacity
transeuropean
 Significant
improvements
in
infrastructures
and
 networks
 equipments
 Territorial
unbalance
in
basic
infrastructures
 Strategy
posi<oning
 High
environmental
risk
 Rich
nature
and
culture
resources
 Weak
integra<on
in
the
city
economy
systems
 Increasing
contribu<on
of
urban
economies
 Diversity
of
se[lements:
balanced
and
polinuclear
city
 system

 Municipali<es
Coopera<on:

Mancomunidad

  • 15.
  • 16. Impact Analysis of AAL solutions From the demand side: new challenges CIBIC. Open Innovation Center BASIC AND GENERIC NEEDS APPLICATIONS •  HEALTH •  SAFETY •  COMPENSATORY •  INDEPENDENCY •  PREVENTIVE •  MOBILITY •  COMPETENTIAL •  PARTICIPATION TECHNOLOGY Following WHO recommendations on active ageing Gassman and Reepmeyer, 2006
  • 17. Impact Analysis of AAL solutions From the offer side: new opportunities CIBIC. Open Innovation Center HIGH
 MEDIUM
 LOW
 Social
and
Health
care
 Construc<on
 Aeronau<cs
 ICT
 Cultural
Industry
 Metal‐Mechanics
 Commerce
 Transporta<on
 Agro‐Indus[y
 Tourism
 Social
Economy
 Agriculture
and

 Social
Economy
 Jus<ce
 Biotechnology
 Energy
and
Environment
 Educa<on
and
Traininig

  • 18. Impact Analysis of AAL solutions Social and Health Care Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Health
expenditure
(public)
 26,4%
 12,8%
 42,7%
 CIBIC. Open Innovation Center Health
expenditure
(private)
 26,1%
 21,5%
 53,3%
 Pharmacy
expenditure
for
re<red
persons
 21,1%
 14,6%
 38,9%
 Rate
of
disability
(total
pop.)
 0,44
 0,55
 0,99
 Rate
of
disability
(65+
pop.)
 1,54
 2,80
 3,34
 Number
of
beneficiaries
of
pensions
 19,5%
 11,6%
 33,3%
 Number
of
users
of
public
services
for
at
home
 48,1%
 23,2%
 82,4%
 support

 Rate
of
coverage
of
public
services
for
at
home
 1,24
 0,89
 2,13
 support
 Number
of
elder
users
of
teleassistance
services
 57,5%
 26,1%
 98,6%
 Rate
of
coverage
of
teleassistance
 4,06
 3,82
 7,88
 Vacancies
in
Day
Centres
for
dependent
people
 99,4%
 35,6%
 170,4%
 Vacancies
in
Residen<al
Centres
 ‐1,0%
 0,2%
 ‐0,7%
 Vacancies
in
Assisted
Residen<al
Centres
 73,6%
 30,2%
 126,0%

  • 19. Impact Analysis of AAL solutions Biotechnology Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Number
of
biotech
companies
 107,18%
 117,57%
 374,77%
 CIBIC. Open Innovation Center Workforce
in
biotech
companies
 77,24%
 53,67%
 180,26%
 R&D
Expenditure
in
biotech
companies
 72,45%
 45,23%
 156,69%
 Number
of
patents
of
biotech
companies
 75,88%
 40,96%
 153,85%

  • 20. Impact Analysis of AAL solutions Tourism Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Total
number
of
65+
tourists
 47,4%
 23,4%
 81,8%
 CIBIC. Open Innovation Center Tourists
65+
over
total
 3,1%
 4,9%
 8,0%
 Daily
expenditure
of
65+
tourists

 17,8%
 12,5%
 32,5%
 Touris<c
offer
focused
on
65+
tourism
 37,7%
 36,2%
 87,5%
 Expected
growth
in
rural
tourism
 11,3%
 6,1%
 17,4%
 Expected
growth
in
cultural
tourism
 13,4%
 7,5%
 20,9%
 Expected
growth
in
employees
for
65+
related
tourism
 34,6%
 28,8%
 73,4%

  • 21. Impact Analysis of AAL solutions Commerce Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Rate
of
annual
expenditure
by
65+
on
food
 0,04
 0,03
 0,07
 CIBIC. Open Innovation Center Rate
of
annual
expenditure
by
65+
on
health
 0,01
 0,02
 0,03
 Global
turnover
in
commence
 15,9%
 8,0%
 23,9%
 Global
turnover
retailers
 16,8%
 8,9%
 25,7%
 New
licenses
for
retailers
 12,1%
 7,7%
 19,8%
 Global
turnover
wholesalers
 12,5%
 8,1%
 20,6%
 New
licenses
for
wholesalers
 7,9%
 5,2%
 13,1%
 Purchase
sin
supermarkets
and
self
services
stores
 11,0%
 7,2%
 18,2%
 Purchases
in
discount
stores
 4,0%
 3,7%
 7,7%
 Employees
in
commerce
 7,4%
 10,0%
 17,4%

  • 22. Impact Analysis of AAL solutions ICT Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Persons
65+
using
the
mobile
phone
 0,24
 0,24
 0,48
 CIBIC. Open Innovation Center Persons
65+
that
have
used
some<me
a
computer
 0,31
 0,21
 0,52
 Persons
65+
that
have
used
some<me
Internet
 0,24
 0,16
 0,39
 Persons
65+
that
have
bought
some<me
in
Internet
 0,08
 0,04
 0,11
 Number
of
Andalusia
companies
using
computers
 0,01
 0,01
 0,02
 Number
of
Andalusia
companies
using
Internet
 0,05
 0,00
 0,06
 Number
of
Andalusia
companies
with
wireless
LAN
 0,45
 0,19
 0,65
 Number
of
Andalusia
companies
with
broadband
 0,08
 0,00
 0,08
 Number
of
Andalusia
companies
using
email
 0,07
 0,01
 0,09
 Number
of
Andalusia
companies
with
Internet
and
 0,16
 0,11
 0,27
 Website
 Employees
receiving
ICT
training
in
their
companies
 0,26
 0,14
 0,40

  • 23. Impact Analysis of AAL solutions Education and Training Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Persons
65+
on
basic
educa<on
 ‐45,5%
 ‐56,7%
 ‐76,4%
 CIBIC. Open Innovation Center Persons
65+
on
secondary
educa<on
 ‐17,7%
 ‐31,3%
 ‐43,4%
 Persons
65+
with
university
educa<on
 0,01
 0,02
 0,03
 Occupa<onal
demand
for
“caring
of
elderly
or
dependants”
 189,0%
 189,0%
 378,0%
 Occupa<onal
demand
for
“at
home
assistants”
 84,0%
 68,0%
 152,0%
 Occupa<onal
demand
for
“nurses”
 65,0%
 50,0%
 115,0%
 Occupa<onal
demand
for
“sociocultural
dynamizers”
 45,0%
 40,0%
 85,0%
 Occupa<onal
demand
for
“physiotherapists”
 110,0%
 89,0%
 199,0%
 Occupa<onal
demand
for
“home
and
telephone
sales”
 28,0%
 25,0%
 53,0%
 Occupa<onal
demand
for
“touris<c
ac<vi<es
technicians”
 25,0”
 45,0%
 70,0%
 Occupa<onal
demand
for
“safety
and
security
services
 250,0%
 230,0%
 480,p%
 workers”
 Occupa<onal
demand
for
“social
educa<on
bachelors
and
 189,0%
 221,0%
 41.0%
 PhD”

  • 24. Impact Analysis of AAL solutions Social Economy Indicator
 2008‐2015
 2015‐2020
 2008‐2020
 Number
of
companies
of
Social
Economy
 13,8%
 11,7%
 27,1%
 CIBIC. Open Innovation Center Number
of
“Coopera<ves”
 9,2%
 10,5%
 20,7%
 Number
of
“Sociedades
Laborales”
 18,6%
 12,7%
 33,7%
 Employees
55+
in
the
Social
Economy
 0,03
 0,05
 0,08
 Women
employed
in
the
Social
Economy
 0,08
 0,10
 0,18
 Employees
in
agriculture
 ‐30,4%
 ‐28,5%
 ‐59,0%
 Employees
in
industry
 18,7%
 23,0%
 41,8%
 Employees
in
services
 30,9%
 33,3%
 64,2%

  • 25.
  • 26. Conclusions and final remarks General conclusions CIBIC. Open Innovation Center •  Ageing of the world population is defining the so called “Silver Market” where the needs of the elderly will be met by the offer of technology enabled solutions provided both by public and private agents •  Within this emerging market, practical applications of ICT become key tools for the different stakeholders and in other economic sectors beyond ICT and healthcare. •  AAL solutions will contribute to enhance the day to day living of the elderly, but must also drive a major social and economical change in the territories •  AAL solutions are proving also their utility for the e-Inclusion (for example rural areas, work and life balance…), introducing new dimension in ethics , corporate responsibility or business sustainability •  In Andalucía, this AAL solutions may function as a driving force for potentiating other productive sectors in a new approach for powering the regional economy
  • 27. Conclusions and final remarks Overall Picture Crecimiento
de
la
población
 Silver Market: >65
años
en
Andalucía
 €3 annual billions 2006‐2050:
126%
 CIBIC. Open Innovation Center Of combined wealth Bio‐
 Health
and

 Tourism
 technology
 Social
Care
 Dependency
Rate:
 Public Investment EU: 1,13
dependant
person
 €1 billion 2009-2013 per
1
acLve
 ICT
 Andalucía,
año
2050
 Industry
 Social
 Economy
 Educa<on
 Commerce
 and
 Learning
 AAL
 Economic Impact + Social Impact Human
Capital
 Tech
Capital
 Organiza<on
 Territory

  • 28. Ignacio del Arco Herrera www.i2bc.es Fundación Instituto de Innovación para el Bienestar Ciudadano C/ Severo Ochoa, 16 -20. Edif. Estepona. Planta Baja 29590 PTA MALAGA CIBIC