In modern era, electronic media is significant part of our life & a key to change the society. The role and status of women in any society can be studied through the images of women which the media projects. But the presentation of women in the media is biased because it emphasises women’s domestic, sexual, consumer & marital activities to the exclusion of all else.

1. Md.Iftekhar Mahmood.
Ismam Zahin Chowdhury.
Ahamed Hossain Bappy.
Mohsin Alam Siam.
Abu Hasnat Tanvir .
Md.Abdus Sabur.

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Who is the first woman in Bangladesh conquered
Mount Everest?
- Nishat Mazumder
Who is the captain of women cricket team of
Bangladesh?
- Salma Khatun
It is the media by which we know about these
women who are forwarding Bangladesh.

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Even without
media we would
not be able to
know about them
& many mores

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In modern era, electronic media is significant
part of our life & a key to change the society.
The role and status of women in any society
can be studied through the images of women
which the media projects.
Does the previous two slides represent all?

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Previous research on images of women has suggested that:
Does this give justice to
women’s work and
involvement!?

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Tunstall (a women’s institute) says,
“The presentation of women in the
media is biased because it emphasises
women’s domestic, sexual, consumer &
marital activities to the exclusion of all
else”.

8. Media ‘s view of women and issues:
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o Women are naturally docile and weak; they need
men to take care of them
o They are covered in media mainly as crying
mothers and victims
o They are never asked about their opinion
o Portrayal of girls in media are always teenage
o Women are often represented as being part of a
context (family, friends, colleagues) and
working/thinking as part of a team

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In Dramas & Movies –
o women tend to take the role of helper or
object, passive rather than active
o Rape is seen as an atrocity that spoils a girl/
women (for other men)
o Men are breadwinners; women are home makers
and should take care of the home and children
Reference: www.isiswomen.org

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Representations of women across all media tend
to highlight the following:
o beauty (within narrow conventions)
o size/physique (again, within narrow conventions)
o sexuality (as expressed by the above)
o emotional dealings(as opposed to intellectual)
o relationships (as opposed to independence/freedom)
Reference :www.mediaknowall.com/representation.html

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Past & Present Scenario:
o 1920’s – The Victorian hourglass figure gave way
to the pencil thin flapper
o 1950’s - A thin woman was seen as most desirable
o By the 1960’s slenderness became the single most
important indicator of physical attractiveness
following the arrival of British Super Model Twiggy

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o Electronic media with playboy magazine promoted
the slim body type as ideal between 1958-1979
o 1970-1980’s- There was an overall increased
emphasis on weight loss and body shape in the
content of media program
o In 1990’s the ideal body type for women was slight
and slender but with a more athletic and toned look.

13. o Following western culture
o Women selected to appeal to men
o Male dominated media
o Number of women is less
o Gender discrimination
o Viewers cherish it
o Poverty
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Reasons:

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0 10 20 30 40 50 60 70 80
Men
Women
Top Management Jobs in Media

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Defense from Advertisers:
 Creative expression and humorous context
can excuse sexism.
 Individual creative teams cannot be
responsible for systemic sexism.
 Stereotypes are universal and effective
cultural shorthand.

16. o Creating awareness;
o Woman empowerment;
o Financial support;
o Fulfill demand of fashion;
o Promote lifestyle;
o Pioneer to others;
o Building civilized society;
o Creating global relationship.
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Positive Sides:

17. Women in the Media Workforce :
40% women journalists world-wide.
(International Federation of journalists June, 2001)
3% - 5% of editors, heads of departments or
directors.
Asia : 21% of women are represented in the
media workforce but this varies very much from
country to country.
 Nepal 6%
 Japan 8%
 India 12%.
On the bright side, in Thailand, 50% of all the
journalists are women. (IWMF, 2000)
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Positive role of media in women empowerment

19. o Embarrassment
o Creating negative thought
o Reflecting misfortune of women
o Wrong theory of perfect body
o Miss thought about life of models
o Eating disorder
o Increasing western media
o Give no taste of freedom
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Negative Effect:
Marilyn Monroe

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• 80% of American women dissatisfied with body
• 42% 1st-3rd grade girls want to be thinner
• 81% 10 year olds are afraid of being fat
• 5-10 million girls and women struggling with
eating disorders
A survey in America shows that

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Actions to be taken:
o Promote an active and visible policy
o Promote women's full and equal participation
in the media
o Monitor programs to fulfill the concerns of
women
o Facilitate the compilation of a directory of
women media experts
By Government:

23. o Encourage the media to refrain from presenting
women as inferior beings , rather than
presenting them as creative human beings
o Promote the concept that stereotypes display in
the media are gender discriminating
o Take effective measures or institute against
pornography and the projection of violence
against women and children in the media
o Broaden the scope of the law
o Penalties to be enhanced to a maximum
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24.  Establishment of media watch group
 Encourage the media industry and education
and media training
 Contribution to the advancement of women
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By Media:

25.  Establish
-professional guidelines
-codes of conduct
 Ban violent, degrading or pornographic materials
 Develop a gender perspective on all issues of
concern to communities, consumers and civil
society
 Increase women’s participation in decision
making levels of the media
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26. THANK YOU
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