Second of the Content Business Models. Jason Ashlock presents The Rogue Reader. A literary agent looking at self-publishing as a opportunity.

1. Title Card: TRR
fiction from the bleeding edge.
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2. A publishing showcase for outsider
suspense fiction from the next
generation of genre superstars.
engrossing digital books,
! carefully edited + artfully designed,
! supported by multimedia experiences,
! for discerning readers to buy, read +
! share on any platform.
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3. Audaciously curated.
! Author first.
! Digital only.
Agency managed.
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4. > agency managed.
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5. > agency managed.
In an age of radical disintermediation,
the agent’s response must be
one of radical mediation.
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6. > agency managed.
The flexibility, independence & author-first
mentality of self-publishing
+
the brand power, tradecraft & gravitas of
traditional publishing
=
The Rogue Model.
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7. > audaciously curated.
In an age of abundance, quality curation
only increases in value.
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8. > audaciously curated.
In an age of abundance, quality curation
only increases in value.
> each month: one author of note.
> each week: one piece of immersive content.
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12. > author first.
In an market of fragmentation, aggregation is power
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13. > author first.
In an market of fragmentation, aggregation is power
> Brand unifies
> Author collective empowers
> As title-by-title marketing gets harder and
hard to do, the vertical and the community
emerge as more effective means of reaching
readers
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14. > digital first.
In an integrated market, dimensionality is distinctive
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15. > digital first.
In an integrated market, dimensionality is distinctive
> full text as metadata
> multimedia constellations for each author
> geographically-located authors
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16. Each of The Rogue Reader’s ebooks exist in a
transmedia constellation, with the book as the
lodestar.
A raft of media elements-- original video, viral
visuals, travel recommendations, maps,
cocktail recipes, virtual and in-person
events-- lend the book a greater mass, and place it in a
fully-formed context.
For readers who have already discovered a
given book, these outer stars invite them to
experience the work with greater depth, to fully
immerse themselves in the world of the novel and the author. For those who have
not yet found that book, these outer stars offer multiple points of entry.
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17. 17
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18. ! > digital first.
Built on Pressbooks technology, optimizing all content for search and
mobile, Rogue ebooks are hand-crafted, DRM-free, distributed across all
platforms and devices + move seamlessly across the Web.
Aggressive sampling strategy allows readers to engage with large
percentage of each ebook, placing the work itself at the center of the
marketing effort.
Web-books first, then ebooks.
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19. 19
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20. > the money slide
State of the Union:
– 5 months, 5 authors. Multiple Nook Picks, Amazon bestsellers, Library
Journal picks, genre magazine picks.
– Already each author has netted between 5-10K from sales. Royalty rates
triple those of traditional publishers; agency take double traditional deals
Community Revenue:
– Direct to consumer sales. First month: 5% of sales. This month, 22% of
sales. No retail intermediary.
– Opt-in email subscribers approaching 5000.
– Subscription app launches this summer: $14.99 for app, delivers all books
for the year (12 books) + The Weekly Rogue + multimedia content
Rights Earnings
– International rights sales in process
– Audio rights sales in process
– Future: print partner
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