First of the Content Business Models. Helmut Pesch presents Apocalypsis and speaks about how a publisher can use a producer approach.

1. Apocalypsis

2. The end of the world as we know it …
Is it a novel?
Is it a series?
Is it a game?
A multimedia reading experience

3. The story The format
The pope has resigned and dis- • Text and illustrations, video, audio,
appeared without a trace. At the same and interactive content merge in a
time, his closest confidants are being multimedia novel.
murdered.
• 3 seasons
Vatican reporter Peter Adam begins
to search for the missing Pope. His • 12 episodes each
quest leads him to a mysterious • Published in weekly installments
underground religious fraternity, which as an app, ebook, audio download
has been working against the Church and read-and-listen version
for centuries.
• Season I and II available,
Is the apocalypse at hand? And
season III in production
what will it bring?
The year is 2011. • Apocalypsis I has also been pub-
lished as a bestselling paperback
The pope‘s name is John Paul III. in Germany.

4. Ebook evolution: From text to multimedia
Reproduction Addition Transformation
Specifically
Additional elements
Adaption of existing developed content
and functions
material for mobile making use
geared to mobile
devices of new technical
user behavior
possibilities

5. What‘s it all about …

6. At the center, there is
still the story …

7. season overview chapter overview

8. inventory backgrounds

9. illustrations objects

10. Interactive
elements
creating
→ →
alternative
levels of
discourse

11. life action video clips and animation sequences

12. Apocalypsis: The business model
App Read & Listen Listen Read Read
Format App for Enhanced ePub mp3 ePub Print
IOS & Android
Content Text, Audio & Text & Audio Audio Text Text
Video (enhanced) (illustrated)
Distribution IOS App-Store iBookstore iTunes, Audible, Amazon, Amazon, etc.,
Android Market Napster, iBookstore, Bookstores
Musicload, etc. PagePlace,
Google Play, etc.
Price per episode 1.59 € 1.49 € 1.49 € 0.99 €
Collectors Pack 14.99 € 12.99 € 12.99 € 7.99 € € 9.99
International distribution
English available in all formats, as a Bastei Entertainment production
Spanish ebook and printed book available, app in preparation, in cooperation with
Ediciones B, Madrid
Mandarin Chinese app, audio, and ebook in preparation for May, 2013, in cooperation with
88TC88, Berlin/Beijing
Other languages ebook published under licence from Bastei Entertainment

13. Thank you for listening!
Dr Helmut Pesch
Editorial Director E-Publishing
Bastei Entertainment
Bastei Lübbe Publishing
Schanzenstrasse 6-20
51603 Cologne
Germany
helmut.pesch@luebbe.de