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Idiro Analytics - Analytics & Big Data

  1. 1. ANALYTICS & BIGANALYTICS & BIG DATADATA Transforming data into actionable insights using the power of analytics
  2. 2. Confidential. Copyright © Idiro Analytics, all rights reserved. Data opportunityData opportunity  Successful companies understand and have implemented an effective data management strategy, and as result have gained competitive advantage over their competitors.  Without improvements in quality and completeness of data captured at source, changing processes and systems will have little or no impact. “GOOD DATA IS THE LIFEBLOOD OF YOUR BUSINESS AND REQUIRES EFFECTIVE MANAGEMENT LIKE ALL OTHER ASSETS” * * Source: Data is the lifeblood of your business, PWC.
  3. 3. Confidential. Copyright © Idiro Analytics, all rights reserved. Data – the challengeData – the challenge “Often, there are multiple data systems that need to be integrated, an analytical capability that needs to be developed, and an advanced technical expertise needed to transform the data into useful information. What’s missing is an end-to-end understanding of how to get the right data, understand it, and then turn it into a growth-driven plan.” Frank Wheeler, CMO of Nuveen Investments
  4. 4. Confidential. Copyright © Idiro Analytics, all rights reserved. Data challenges facing companiesData challenges facing companies * Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. Survey conducted in June 2011, involving 586 senior executives. 45 30 23 We don’t have the right analytical skills to know how to use the data effectively 21 15 13 5 4 5 * What are your organisation' biggest challenges in extracting value from data? We have too much data and too few resources to manage them We do not have the right skills in the organisation to manage data effectively We cannot get data to the right people within the organisation Don't know We do not trust our data enough to inform critical decisions Upper management does not see the value of data We don't have the right data Other
  5. 5. Confidential. Copyright © Idiro Analytics, all rights reserved. Idiro can helpIdiro can help  45% identified that their company had too much data and not enough resources to manage them effectively.  30% agreed they did not possess the right skills internally to manage data effectively. THIS IS WHERE IDIRO CAN HELP * Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. 2011
  6. 6. Confidential. Copyright © Idiro Analytics, all rights reserved. The need for expert data analystsThe need for expert data analysts  Most companies understand the need for an effective data management strategy and are using some method of data capture, collation and analysis  Due to a lack of expertise there is still disharmony between the ability to collect data and the ability to extract useful insights from it.  Data can come from a multitude of sources e.g billing, point- of-sale information, CRM systems as well as social media, blogs etc.  These high volumes and disparate source make big data a real challenge for any company that wants to understand and better server their customers. Idiro can help.
  7. 7. Confidential. Copyright © Idiro Analytics, all rights reserved. Big data – by definitionBig data – by definition Idiro provide the tools and know-how to effectively analyze big data. In essence big data is the challenge, benefits and tools involved in gathering, manipulating and analysing massive amounts of data, often collected from disparate sources, that businesses can now accumulate from all aspects of their operations.
  8. 8. Confidential. Copyright © Idiro Analytics, all rights reserved. Turning data into knowledgeTurning data into knowledge We take large amounts of data from various sources and turn it into useful business intelligence 1. Clean it 2. Build data marts & analytical models 3. Interrogate & deliver business intelligence Using your data we can help you better understand your business and predict what will happen in the future.
  9. 9. Confidential. Copyright © Idiro Analytics, all rights reserved. How Idiro can helpHow Idiro can help Gather, clean and structure data Analyze, generate insights and knowledge Go to market, measure, improve
  10. 10. Confidential. Copyright © Idiro Analytics, all rights reserved. Our technologyOur technology The Idiro SNA Plus platform is available on Hadoop – the platform of choice for Big Data practitioners. Including Hive, HBase, Pig etc Idiro SNA Plus is also available for Oracle 11.2
  11. 11. Confidential. Copyright © Idiro Analytics, all rights reserved. Who Idiro can helpWho Idiro can help Industry/ Sector Idiro Utilities Value identification ( model showing value of individual customers) Churn prediction Segmentation Telcos Churn prediction Identify communities & segmentation Retention campaigns Cross-sell & up-sell Gaming Defection prediction Conversion of non paying to paying customers Segmentation Key gamers identification Retailers Idiro’s In-basket Intelligence Value identification ( model showing value of individual customers) Analyzing customer sales information Provide target lists for use in cross sell & up-sell campaigns. Banking Value identification ( model showing value of individual customers) Segmentation Community identification Target lists for use in cross sell & up-sell campaigns Airlines; Heathcare; Insurance etc. etc. Value identification ( model showing value of individual customers) Segmentation Community identification Target lists for use in cross sell & up-sell campaigns
  12. 12. Confidential. Copyright © Idiro Analytics, all rights reserved. Case study: Analytics consulting for largeCase study: Analytics consulting for large Utility company 2004 - 2012Utility company 2004 - 2012 Retention campaign performanceGoal: To retain high/ medium value customers and win back high/ medium value customers that had left. Process: Monthly retention campaigns were run targeting high and medium value customers with high and medium churn scores. Result: Reduction in churn in the campaign group of approximately 50%
  13. 13. Confidential. Copyright © Idiro Analytics, all rights reserved. To conclude ……To conclude …… The challenge & the opportunity: to understand and leverage the value within you company’s data. The right partner: Idiro are pioneers in the big data movement and know how to help you turn your data into a performing asset. The right tools: Idiro’s analytical platform sits on Hadoop – the platform of choice for the biggest data companies in the world today i.e Google, Facebook, LinkedIn, Yahoo etc. The perfect team: Idiro know how to extract real value from data, you know your company and industry best. Together we can significantly improve the overall performance of your business.
  14. 14. Confidential. Copyright © Idiro Analytics, all rights reserved. Next actionNext action TELL US YOUR BUSINESS PROBLEM USING YOUR DATA, WE WILL FIND A SOLUTION IDIRO WILL EXTRACT THE MOST VAUABLE INSIGHTS FROM YOUR DATA THAT WILL ACHEIVE MAXIMUM RESULTS WHEN IMPLEMENTED TO HELP ADDRESS YOUR BUSINESS PROBLEM
  15. 15. THANK YOUTHANK YOU Transforming data into actionable insights using the power of analytics Save time, resources & money Talk to Idiro the experts that speak your language

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