1. Identive Group's RFID and Near Field Communications Products to
be Distributed by Avnet Electronics Marketing Americas
SANTA ANA, Calif. and ISMANING, Germany, May 7, 2013 – Identive Group, Inc.
(NASDAQ: INVE) (Frankfurt: INV), a provider of solutions and services for the identification,
security and RFID industries, today announced that it has signed a distribution agreement
with Avnet Electronics Marketing Americas, a business region of Avnet, Inc. (NYSE: AVT).
The agreement provides Avnet's customers with access to Identive's broad range of RFID
and NFC readers and embedded modules, in addition to an extensive array of RFID/NFC
passive transponders and tags. Identive's RFID and NFC products enable a wide range of
contactless applications including access, payment, ticketing and asset tracking.
"Market research firm Deloitte projects that 300 million NFC-enabled cellphones, tablets and
e-readers will be sold in 2013, and Identive is a pioneer in the advancement of
complementary infrastructure-based solutions," said Alex Iuorio, senior vice president,
supplier development, Avnet Electronics Marketing Americas. "In addition, many of Identive's
readers and modules are based on NXP Semiconductors' popular NFC reader and Cortex
processor family. Having Identive on our line card enables us to offer customers more
integrated module options, along with a vertically integrated transponder offering – all of
which is exactly the kind of technological synergy that Avnet can help bring to a customer's
development effort."
Adoption of mobile phone-based point-of-sale, ticketing, security and loyalty systems based
on Near Field Communications technology is accelerating while contactless technology is
proliferating in new applications from closed loop embedded RFID based systems for video
gaming platforms, to medical device tracking, to anti-counterfeiting, to field maintenance
management and reverse logistics. Avnet and Identive are in a position to provide complete
ecosystem solutions adapted to all applicable RFID standards to both industrial and
consumer customers.
"Avnet offers a large, experienced sales team focused on Near Field Communications and
RFID," said Louis Modell, vice president of sales and general manager of the Americas for
Identive's ID Products division. "This agreement allows us to leverage Avnet's sales and

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technical support resources as an extension of our own and serve a wider customer base. It
also provides Avnet Electronics Marketing Americas' customers with easy access to
Identive's industry-leading NFC and RFID technology solutions to develop and deploy the
contactless applications that most matter to their business."
Identive's Offerings from Avnet
Identive's NFC solutions development kit and Multi-ISO based platform provide highly
integrated plug-and-play system solutions for all 13.56 MHz RFID applications: NFC,
ISO14443A, ISO14443B and ISO15693. Identive's popular range of mobile and desktop
smart card readers as well as NFC readers are available. NFC/MIFARE plug & play, mobile
and core module boards support NFC Tag Types 1, 2, 3 and 4 and offer fast, reliable and
flexible connectivity for multiple use cases. HF and UHF RFID and NFC passive
transponders and tags are available in a variety of form factors and with a wide range of
contactless ICs from leading manufacturers to suit every customer's project needs. Identive's
transponder and tag offering includes a large selection of smart tags and labels, patented tag
on metal (tom(R)) RFID labels for use on metal surfaces such as phones or equipment, and
transponders and tags for NFC and mobility applications.
To view the entire Identive product line available from Avnet, visit www.AvnetExpress.com.
More information about Identive is available at www.identive-group.com.
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves
electronic original equipment manufacturers (EOEMs) and electronic manufacturing services
(EMS) providers in more than 70 countries, distributing electronic components from leading
manufacturers and providing associated design-chain and supply-chain services. The
group's website is located at www.em.avnet.com.
About Avnet, Inc.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of
electronic components, computer products and embedded technology serving customers
globally. Avnet accelerates its partners' success by connecting the world's leading
technology suppliers with a broad base of customers by providing cost-effective, value-added

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services and solutions. For the fiscal year ended June 30, 2012, Avnet generated revenue of
$25.7 billion. For more information, visit www.avnet.com.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s
signature company in Secure ID. The company’s products, software, systems and services
address the markets for identity management, physical and logical access control, cashless
payment, NFC solutions and a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare sectors. Identive’s mission is to
build a lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The company
delivers up-to-date information on its activity as well as industry trends through its
industry-leading social media initiatives and educational resource, AskIdentive.com. For
additional information, please visit www.identive-group.com or follow on Twitter at
@IdentiveGroup.
Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered in
many jurisdictions worldwide. All other company, product or service names may be
trademarks or registered trademarks of others and are the property of their respective
owners.
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Contacts:
Darby Dye, +1 949 553-4251, ddye@identive-group.com
Annika Walther, +49 89 9595-5220, awalther@identive-group.com