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www.hyperisland.com
Copenhagen 16th of April
Digital Strategy
www.hyperisland.comwww.hyperisland.com
TO
welcome
HYPER ISLAND
01
The path of communication used to appear
linear, simple, straightforward.
01
How it all started:
- Competence shortage, Accelerating speed of change,
Alternative ways of learning
01
Today, it looks more like this
Our USA Learning hub is in New
York. Professional training
30weeks.com starts in Sept 2014
NEW YORK
Our UK Learning hub is located in
Manchester. We run a student MA
programs and professional
training. We have salesrep in
London.
Starting evening courses in
Manchester and London in fall
2013.
MANCHESTER
Our Swedish Learning hubs are
located in Stockholm (HQ) och
Karlskrona. We run YH programs,
and professional training.
Evening Courses run in Stockholm,
Malmö, Copenhagen.
STOCKHOLM/
KARLSKRONA
Our Singapore Learning hub
opened up in 2012. We offer
professional training.
Starting full-time and part-time MA
programs and evening course in
fall 2013.
SINGAPORE
Our Brazilian Learning hub is in
Sao Paolo. Professional training
and a large student network
Opened in June 2014
SAO PAULO
01
www.hyperisland.com
our approach
“It is not the strongest of the species that survives, nor
..the most intelligent that survives.
..It is the one that is the most adaptable to change.”
— Charles Darwin
purpose
To inspire a shift in mindset;
Understand the new digital networked society, its
opportunities and new rules and through this enable the
participant to identify strategies for new value driven
business development.
goal
The participants should be able to prototype a
strategy, including digital tools and aspects relevant to
their vision and goals.
AND to make a presentation of one of the prototypes
at the end of the course.
the learning journey
In order for us to explore the digital landscape successfully together we
need 4 things:
1.Tools for effective team learning.
2. A facilitator; an expert on team learning that supports and challenges
the individual and the group as a whole.
3. Industry leaders providing new perspectives and inspiration.
4. Courageous and engaged participants
learning-by-doing


EXPLORE
Working with experiential learning means we
don’t provide single answers. Learning
becomes about exploring together.
LIFE LONG LEARNING
Our learning-by-doing approach trains
participants to continuously generate
learning.
HOW DO WE LEARN TO CHANGE?
LEARN
DO
apply LEARN
Reflect
TEAM IS everything
Working in teams becomes a core
competence in the digital age.
In order to support our participants to become
more confident and creative collaborators we
design our programs to be highly
collaborative.
reflection
REPEAT
REFER
REVIEW
REFLECT When we reach this level we
can generate insights that
lead to collective learning
and new behaviours.
the art of facilitation
A facilitator is an expert in group dynamics and leading and designing
learning journeys for teams.
The facilitator sets the framework, holds the focus and supports the
group to promote creativity and growth and maximize the experience.
The facilitator helps the individuals and the team to push boundaries and
move forward and to keep the red thread between sessions and exercises.
expert input - our speakers
We work with industry-leading doers, thinkers and
makers in order to deliver inspirational, relevant and
thought provoking content to our program.
They help shape the program and deliver talks and
workshops during.
01
EXPECTATIONS
01
COMFORT ZONES
- Identify markets and consumer
behaviours in the digital world
- Argue the relevance of digital
tools when developing brands
- Harness the transformative
potential of digital to add value
- Plan for how to strategically
work with innovation
Learning outcomes
- Understand the digital
landscape
- Be familiar with diverse digital
channels
- Strategically plan for
transformative technologies
such as data, mobile and cloud
- Discuss the impact digital has
on business
01
EXPLORATION
SESSION 1 + 2: INTRODUCTION TO THE HYPER ISLAND METHODOLOGY & TEAM BUILDING

SESSION 2: THE CHANGING BUSINESS LANDSCAPE FROM A COMMUNICATION POINT OF VIEW

SESSION 3: BUSINESS TRANSFORMATION
SESSION 4: DIGITAL STRATEGY
SESSION 5: DEEP DIVE IN YOUR DIGITAL STRATEGY
SESSION 6: DIGITAL TACTICS
SESSION 7: EXPLORE BIG DATA
SESSION 8: IDEATION & PROTOTYPING
SESSION 9: GAMIFICATION
SESSION 10: MANAGING YOUR LEARNING JOURNEY & MOVING INTO ACTION

Session schedule
www.hyperisland.comwww.hyperisland.com
01
www.hyperisland.com
3 things that have shaped me (could be a person, an experience, an
event, a choice you made…) + a dream I have.
The Johari Window
selfimage& relations
Known
to me
Unknown
to me
Known
to others
Arena - What I know about
myself and like to reveal to
others
Blind - What I don´t know
about myself but others do
know
Unknown
to others
Facade - What I know about
myself but conceal from
others
Unknown - What I don´t
know about myself and
others also don´t know
Digital Strategy - Session 1

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Digital Strategy - Session 1

  • 1. www.hyperisland.com Copenhagen 16th of April Digital Strategy
  • 3. 01 The path of communication used to appear linear, simple, straightforward.
  • 4. 01 How it all started: - Competence shortage, Accelerating speed of change, Alternative ways of learning
  • 5. 01 Today, it looks more like this
  • 6. Our USA Learning hub is in New York. Professional training 30weeks.com starts in Sept 2014 NEW YORK Our UK Learning hub is located in Manchester. We run a student MA programs and professional training. We have salesrep in London. Starting evening courses in Manchester and London in fall 2013. MANCHESTER Our Swedish Learning hubs are located in Stockholm (HQ) och Karlskrona. We run YH programs, and professional training. Evening Courses run in Stockholm, Malmö, Copenhagen. STOCKHOLM/ KARLSKRONA Our Singapore Learning hub opened up in 2012. We offer professional training. Starting full-time and part-time MA programs and evening course in fall 2013. SINGAPORE Our Brazilian Learning hub is in Sao Paolo. Professional training and a large student network Opened in June 2014 SAO PAULO
  • 7. 01
  • 9. “It is not the strongest of the species that survives, nor ..the most intelligent that survives. ..It is the one that is the most adaptable to change.” — Charles Darwin
  • 10. purpose To inspire a shift in mindset; Understand the new digital networked society, its opportunities and new rules and through this enable the participant to identify strategies for new value driven business development.
  • 11. goal The participants should be able to prototype a strategy, including digital tools and aspects relevant to their vision and goals. AND to make a presentation of one of the prototypes at the end of the course.
  • 12. the learning journey In order for us to explore the digital landscape successfully together we need 4 things: 1.Tools for effective team learning. 2. A facilitator; an expert on team learning that supports and challenges the individual and the group as a whole. 3. Industry leaders providing new perspectives and inspiration. 4. Courageous and engaged participants
  • 13. learning-by-doing 
 EXPLORE Working with experiential learning means we don’t provide single answers. Learning becomes about exploring together. LIFE LONG LEARNING Our learning-by-doing approach trains participants to continuously generate learning. HOW DO WE LEARN TO CHANGE? LEARN DO apply LEARN Reflect
  • 14. TEAM IS everything Working in teams becomes a core competence in the digital age. In order to support our participants to become more confident and creative collaborators we design our programs to be highly collaborative.
  • 15. reflection REPEAT REFER REVIEW REFLECT When we reach this level we can generate insights that lead to collective learning and new behaviours.
  • 16. the art of facilitation A facilitator is an expert in group dynamics and leading and designing learning journeys for teams. The facilitator sets the framework, holds the focus and supports the group to promote creativity and growth and maximize the experience. The facilitator helps the individuals and the team to push boundaries and move forward and to keep the red thread between sessions and exercises.
  • 17. expert input - our speakers We work with industry-leading doers, thinkers and makers in order to deliver inspirational, relevant and thought provoking content to our program. They help shape the program and deliver talks and workshops during.
  • 20. - Identify markets and consumer behaviours in the digital world - Argue the relevance of digital tools when developing brands - Harness the transformative potential of digital to add value - Plan for how to strategically work with innovation Learning outcomes - Understand the digital landscape - Be familiar with diverse digital channels - Strategically plan for transformative technologies such as data, mobile and cloud - Discuss the impact digital has on business
  • 22. SESSION 1 + 2: INTRODUCTION TO THE HYPER ISLAND METHODOLOGY & TEAM BUILDING
 SESSION 2: THE CHANGING BUSINESS LANDSCAPE FROM A COMMUNICATION POINT OF VIEW
 SESSION 3: BUSINESS TRANSFORMATION SESSION 4: DIGITAL STRATEGY SESSION 5: DEEP DIVE IN YOUR DIGITAL STRATEGY SESSION 6: DIGITAL TACTICS SESSION 7: EXPLORE BIG DATA SESSION 8: IDEATION & PROTOTYPING SESSION 9: GAMIFICATION SESSION 10: MANAGING YOUR LEARNING JOURNEY & MOVING INTO ACTION
 Session schedule
  • 23. www.hyperisland.comwww.hyperisland.com 01 www.hyperisland.com 3 things that have shaped me (could be a person, an experience, an event, a choice you made…) + a dream I have.
  • 24. The Johari Window selfimage& relations Known to me Unknown to me Known to others Arena - What I know about myself and like to reveal to others Blind - What I don´t know about myself but others do know Unknown to others Facade - What I know about myself but conceal from others Unknown - What I don´t know about myself and others also don´t know