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The 20th Webby Awards

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The 20th Webby Awards

  1. 1. A Webby Award is an award for excellence on the Internet presented annually, It started in 1996 Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during the Webby People’s Voice voting The Webby Awards
  2. 2. 5 Main categories: • Websites • Online film & Video • Advertising & Media • Mobile sites & Apps • Social 2016 was the 20th Anniversary of the Webby Awards
  3. 3. The highlights of this year’s awards Studied 10 differents categories winner’s Used 6 of them as example Focus on: interactive video for most of them. Create a contact with the client with an interactive website and good content.
  4. 4. Activism : Rainforest Guardian • The organization created an interactive website • Different spaces of the forest • Information about the wildlife, natives, animals. • Become part of the project to help them to protect the Amazon forest.
  5. 5. Activism : Rainforest Guardian
  6. 6. Activism : Rainforest Guardian
  7. 7. Activism : Rainforest Guardian
  8. 8. Best Visual Design – Function: Google Fightgeist • Information from Google Trends for Halloween • Interactive website • Most popular costume in the US • Research by cities and costume
  9. 9. Best visual Design – Function: Google Fightgeist
  10. 10. Best visual Design – Function: Google Fightgeist
  11. 11. Health: Happy Forecast • Interactive map of London with each region of the city • Information report of each district • Visualize the level of happiness
  12. 12. Health: Happy Forecast
  13. 13. Health: Happy Forecast
  14. 14. Health: Happy Forecast
  15. 15. Fashion & Beauty: i-D (vice) • Content about lifestyle • Huge pictures • Fluid web navigation
  16. 16. Fashion & Beauty: i-D (vice)
  17. 17. Fashion & Beauty: i-D (vice)
  18. 18. Best Use Of Social Media: Reese’s • Interaction with people, listen to them • Turning a mistake into an advantage • Launched a social media campaign with a message: “after all if you taste this good, he doesn’t matter what you alike” • Sold $3 million more trees during the 2015 holidays
  19. 19. Best use of Social Media: Reese’s
  20. 20. Best use of Social Media: Reese’s
  21. 21. Best Use Of Online Media: Volkswagen • Brand content • Created the sound of a racing car on video • Depending on the sound, the view of the car changes, the car can go straight, turn etc. • Social media and on the website • Interactive campaign
  22. 22. Best use of online media: Volkswagen
  23. 23. Best use of online media: Volkswagen
  24. 24. Best use of online media: Volkswagen
  25. 25. Best User Experience: Three ships whisky • Old distillery selling a rare whisky, single barrel of The Three Ships 10 Year Old Single Malt. • People can buy it online. • Each bottle sold, video interaction on the website
  26. 26. Best user experience: Three ships whisky
  27. 27. Best user experience: Three ships whisky
  28. 28. Best user experience: Three ships whisky
  29. 29. To Remember • Interactivity • Information • Social • Pictures • Videos
  30. 30. Thank you

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