1. Ope Tips for Online Newsletters Tanzania – February 2010 http://media4advocacy.wikispaces.com/

3. Email is one of the quickest, cheapest ways to communicate

4. Brings people back to your website / blog to remind them of your work

5. Keeps people updated about your work

8. Talk to other people?

9. Donate to your cause?

10. Volunteer with your organisation?

11. Sign a petition?

12. Learn more about your organisation-?Build a specific and consistent call to action in the newsletter – what you want them to do must be clear. Understand that your newsletter is a tool to encourage readers to answer your call to action.

13. Design content to suit your newsletter purpose …Goal 1: Learn more about your organizationAction: Provide a click through to download a report from your website – the blurb must be compelling information about the report that makes them want to read it. Goal 2: Discuss an important issue Action: Encourage them to click over to your facebook or ning page to discuss the issue; download a guide or tips about how to discuss the issue.Goal 3: Please donate Action: Direct link to “donate page” on your website. Make it easy to donate online. Tell them what difference their money will make. Highlight success stories of your past work.

15. For each newsletter, no more than 3-5 articles

16. What is going to be important to your readers at different times? –

17. holidays

18. the public agenda

19. commemorative days

21. Do’s and Don’ts Do: Create value and loyalty to your organisation by providing consistently good content Try to personalise newsletter so it says “Dear Ruby” Be innovative with your content – don’t just send text mails – record an interview, take pictures of your work, make short video clipsRemember that your readers get many emails – yours needs to stand out so that they read it Don’t: Don’t use outlook to send your mail – use listserv or another mass mailing list

22. Recapping newslettersUnderstand the goal of your newsletter within your communication strategy. Know what you want readers to do after reading (specific call to action) and constantly encourage this action. Design your newsletter content to suit your goal. Create an editorial calendar to plan ahead. Be sure to provide consistently good content so your readers know you offer value.

23. These resources are also available at http://media4advocacy.wikispaces.com/