Presentation delivered by Ian Turvill, Chief Marketing Officer of Freeborn & Peters LLP and Terry Isner, President, Marketing and Business Development, Jaffe to members of the LMA Texas Chapter.
3. Today, we are going to REVIEW,
THINK and DISCUSS:
• This is NOT the same as traditional
“one-way” presentations
• This is a roundtable discussion
among all participants – facilitated
and guided by Ian and Terry
• If you KNOW something of
relevance, then please share it
• If you DON’T KNOW something of
relevance, then pose the right
questions
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4. Ground Rules:
• Don’t hold back: if you do, this
will be a SHORT meeting
• Tweet, blog, etc. DISCREETLY –
because we want people to feel
comfortable to state their views
• Do recognize that this is like a
high-wire act without a net!
• Do keep on topic
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5. FUN FACT:
The fastest growing demographic
on Twitter is the 55-64 year age
bracket. Growth of 79% in 2014.
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By show of hands how many firms use
Instagram or Pinterest as a marketing and
business development tool?
By show of hands how many firms use
Twitter as a marketing and business
development tool?
By show of hands how many firms use
Facebook as a marketing and business
development tool?
7. By show of hands how many
of you feel your firm is using
social media effectively?
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How do you define
effectively?
What was your
measurement for success?
8. FUN FACT:
93% of marketers are using social
media. However, only 9% of
marketing companies have full-time
social media specialist.
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10. 10
• Connect with a greater audience than
traditional marketing
• Better tool to target specific audiences and
communities
• Measurable ROI
• Listening tool
• More efficient and flexible than other
marketing tools
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11. What are other industries doing
successfully with social media?
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Fun Fact:
Around 46% of web users will
look towards social media
when making a purchase.
13. 13
Is the problem that most attorneys
don’t understand social media?
Do they lack time to post to social
media channels?
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Step 1: SEE something interesting on TheCore Carousel.
CLICK on the image for more details.
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Step 2: VIEW the item on the web
SHARE IT using Social Media Buttons
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Thoughts on Freeborn’s
initiative to simplify
pushing content out and
driving traffic back to the
website?
18. • Increased web impressions
• Conditioned attorneys to think about sharing content
• Content was shared more
• One size fits all content
• Non-targeted approach
• One-way conversation
• Attorneys aren’t learning to engage – just send
• Content is not being created for specific communities
• Firm went for clicks not brand impressions
18
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19. Do you have another Freeborn
social media initiative we can
review and analyze?
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24. • Targeted campaign
• Included his audience
• Used photos
• Create dialogue
• Became a resource to his community
• Personal branding
• Driving attention to the firm’s FDA practice
• Planting seeds for future business development
24
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28. Fun Fact:
Instagram has already had more
than 16 billion photos uploaded
since debuting in 2010. 5 million
photos are uploaded daily.
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30. Fun Fact:
People are spending 1 out of every 7
minutes on Facebook when online.
Facebook users typically are spending
10.5 billion minutes (almost 20,000
years) on the social network.
And, that’s excluding mobile devices.
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31. If social media is the future,
how do we convince firm
management and our attorneys
to use it?
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