Outline of the Australian Donors Association business model

1. Donate Ezy Card
Business Model Overview
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2. Australian Donors Association
Our Objectives
To provide substantial funds, support and awareness for
Australians to be able to “make a difference” to those less
fortunate by becoming a Donor in one or more of the four
donation categories (TOMB):
We will achieve this in a way that makes it so easy to
contribute that Donors do not need to outlay money

3. Our Donors
Time Donors - These are the thousands of
volunteers who selflessly give of their time and skills
to help where our social infrastructure is lacking
Australian Donors Association
Organ Donors - More than 1500 Australians are
currently awaiting an organ transplant. Nearly 30%
of these are children. We need organs and better
awareness
Money Donors - Money is a universal need that
can convert to food, clothing shelter and medical
assistance. There is a never-ending need for
financial support
Blood Donors - One in three Australian will need
a blood transfusion in there lives but we have a
constant shortage of blood and donors

4. DonateEzy Card
All Australian Donor Association (ADA) members have the
option to apply for a Donate-Ezy credit and/or debit card.
Australian Donors Association
When they use this card at one
of the ADA partner outlets a
percentage of the sale will go to
ADA.
The remaining 50% goes to ADA to fund our programs and
our preferred Beneficiaries.
50% of that amount will go
directly to their preferred
registered charity.

5. How it Works
Partner
Spends $300
ADA
Members
Preferred
Beneficiary
ADA
Programs &
Beneficiaries
Bank
Partner Fee $12.00
(4% of $300)
ADA Fee $9.00
($12.00 less 1% bank fee)
$4.50 Donation
(50% of ADA Fee)
$4.50 Donation
(50% of ADA Fee)
Assumes average monthly spend of $300 per month & average Partner fee of 4%
Australian Donors Association
Member

6. Everybody Wins
The ADA Donate Ezy Card system means
that everyone involved wins including:
 The Bank
 The Members
 The Partners
 The Beneficiaries
 The Donors
Australian Donors Association

7. Benefits to Bank
 New low-risk card holders
 Supporting community
 Supporting social enterprise
 New merchant outlets
 ADA member access
 ADA bank accounts
Australian Donors Association

8. Benefits to Member
 Cost-free donations
 Making a difference
 Supporting their Charity
 Tax Deduction Benefits
 Group buying power
 Special promotion discounts
Australian Donors Association

9. Benefits to Partner
 New customers
 Making a difference
 Seen as a community business
 ADA website advertising
 Group buying power
 Special promotions via ADA
Australian Donors Association

10. Benefits to Beneficiaries
 Donations from Referrals
 Donations from Transactions
 Added benefits to their members
 ADA website advertising
 Potential New Members
 Reason to recontact members
Australian Donors Association

11. Beneficiary Referrals
Each Beneficiary will offer ADA membership to their
members on the basis that they will receive 50% of ADA
fees($TF) from their members transactions as well as an
instant referral fee ($RF).
Partner Referrals
Partners are encouraged to get their existing customers to
join ADA to minimise the fees that they pay on existing
customer transactions.
General Marketing
Includes all forms of media (print, radio,TV), website (with
SEO) and social media.
Member Referrals
Existing ADA members will be encouraged and rewarded
for all new members they introduce..
Australian Donors Association
Beneficiary
Member
ADA
$RF
$TF

12. Sales Network
Most of our Partner outlets will be signed up by a large
Nationwide sales team. Each sales representative is
expected to sign up around 40 outlets per month.
Email & Internet Marketing
A large component of our marketing budget is allocated to
brand awareness to generate interest from potential
members and partners.
General Marketing
Includes all forms of media (print, radio,TV), website (with
SEO) and social media.
Telemarketing
Telemarketing will be a major method of arranging
appointments for sales agents as well as direct selling.
Australian Donors Association

13. 0
20000
40000
60000
80000
100000
120000
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
May-15
Jul-15
Sep-15
Nov-15
Total Members 2013- 2015 - 110,102
Australian Donors Association

14. Australian Donors Association
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
May-15
Jul-15
Sep-15
Nov-15
Total Partners 2013-2015 -47,217

15. Australian Donors Association
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
May-15
Jul-15
Sep-15
Nov-15
Monthly Card Turnover -
Series1
$22,155,000

16. ADA Structure
Sales Marketing Web/IT AdminNATIONAL
CEO
CEO BoardBoard
Secretary Treasurer
BOARD
Australian Donors Association
STATE Sales Marketing Web/IT Admin

17. Summary
Australian Donors Association will use the everyday-spending
of it’s members to create funds and active programs to assist
Australians in need.
It will channel these funds and programs to:
Their members preferred charities and
The Australian donors who give of their time, organs,
money and/or blood
Together we will make a difference to those who need help.
Contact Details
Who : Ian Turner
Phone : 0425 264307
Email: info@ozdonors.com.au