This document provides information about RMS, a sales, marketing and merchandising company operating in South Africa. It outlines RMS's vision, mission and values, as well as its objectives, strategies and approach to business. It also includes details about RMS's history, leadership structure, divisions, key performance indicators for different roles, and the services it provides to clients.

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Company A DatePrepared for WHD (Dawn) – March 2015

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Our VisionOur Vision
To Be The First Choice
and Leaders in Sales, Marketing And
Merchandising Services.
Our MissionOur Mission
To Build Everlasting Profitable Relationships With
Clients, Principals, Staff, Shareholders and any
Other Stakeholders through the Provision of
Consistent Superior Quality of Service.
Our ValuesOur Values
Quality Service
Integrity
Teamwork
Social Responsibility
Accountability

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The RMS General Approach
To Business
ObjectivesObjectives
To Grow Clients Overall Sales By Volume And Value.
PlanPlan
To Introduce A Comprehensive Sales And
Merchandising Strategy For Clients Targeted At The
Stores.
StrategyStrategy
Initiate A Strategic Partnership By Contractual
Agreement With Client

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RMS Has Been Operating In FMCG Non-food Sales, Marketing And Merchandising
Services Since 1985. We are the biggest service provider in the sector with projected
volumes of R4.3billion this 2015/2016 financial year.
The Board Of Directors Are: Andy Simaan – Chairman, Ian Tittley - Operations
Director, Allan Daniels – Sales & Marketing Director and Shaun Rivalland a
Divisional Director.
RMS Has A Diverse Principal Base Comprising Of Some Of South Africa’s Leading
Non-food Companies And Brands. Although The Business Has Directors Oversight,
It Is Divisionalised With Each Division Essentially Independent Of The Other. (From
The Senior Managers, their PA's , Team Leaders, Merchandisers And Salesmen).
Our Dedicated Teams Are Able To Offer Nationwide Coverage, Which Enhances
Service Levels Resulting In RMS Being The Preferred Non-food Choice By The
Majority Of Chain Stores. This Coupled With Our Level Of Experience And
Specialised Service Has Made RMS The Leading Non – Food Sales, Marketing And
Merchandising Team In South Africa.
RMS's Success Rests In Our Unique Structure In The Stores And The Close
Relationship That Has Been Built Over 30 Years Between Our Principals, The
Retailer And Ourselves.
Background & History

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Chairman/ CEO G ro up P A P A - EC
Andy Simaan P A - KZ N P A - WC
Financial
Director
Operational
Director
Sales & Marketing
Director
Paul Koski Ian Tittley Allan Daniels
FINANCE/ADMIN MASSDISCOUNTRS MASSWAREHOUSE MASSBUILD
Finance Manager Divisional Director Divisional Manager Divisional Manager
Alan Rozenthal Shaun Rivalland Meryl Young Wayne Muir
Accounts HR Manager IT & Assett Manager Store Operations Store Operations Store Operations
RMS/MASSMART ORGANOGRAM - January 2015
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MASSBUILD
Sales and Marketing Director
Allan Daniels
Divisional Manager
Wayne Muir
Admin Assistant Admin Assistant
Fareedah Moosa
Shanice Govender
GAUTENG & OUTER AREAS WC EC KZN BOTSWANA Mozambique
ROM ROM ROM ROM ROM AOM AOM AOM
Victor Ndlovu Michael Pershouse Charles Mampane
Amanda Miller
Maureen Lawrence Mahen Pillay Another Another
AOM
John McVean
Store Store Store Store Store Store Store Store
Operations Operations Operations Operations Operations Operations Operations Operations

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Assistant Key Account Admin Office Assistant
Lydia Kganyago Udelle Govender Anthea Chetty
Key Account Manager Key Account Manager
Carrie-Anne Thomson Carolyn Britz
WESTERN CAPE KWAZULU NATAL
AREA OPERATIONS
MANAGER
AREA OPERATIONS
MANAGER
AREA OPERATIONS
MANAGER
AREA OPERATIONS
MANAGER PE
AREA OPERATIONS
MANAGER EL
AREA OPERATIONS
MANAGER
Godfrey Magari Robert Tladi Allan Brooks Laurika van Tonder Vivian Williams Denzil Maharaj
Game- 39 Stores Game- 32 Stores Game- 15 Stores Game- 7 Stores Game- 3 Stores Game- 17 Stores
Dion Wired- 8 Stores Dion Wired- 6 Stores Dion Wired- 3 Stores
BWH- 2 Stores (Botswana) Store Store Store
Store Store Operations Operations Operations
Store Operations Operations
Operations
MASSDISCOUNTERS
GP & INLAND EASTERN CAPE
Divisional Director
Shaun Rivalland
(Game)

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MASSWAREHOUSE
Group Sales and Marketing Director
Allan Daniels
Divisional Manager
Meryl Young
Admin Assistant FMCG Assistant
Kristen Jonathan Rayeesa Badat
Gauteng Gauteng WC KZN EC
Regional Operations Manager
Field Marketer FMCG Gauteng
Regional Operations
Manager Regional Operations Manager Regional Operations Manager
Marushka Nagia Jonathan Viljoen Stephen Thompson Lenny Govender Maureen Lawrence
Germiston Woodmead Centurion Ottery Springfield PE
Store Store Store Store Store Store
Operations Operations Operations Operations Operations Operations
Crown Mines Alberton Wonderboom Montague Gardens Amanzimtoti
Store Store Store Store Store
Operations Operations Operations Operations Operations
Vaal Strubensvalley Silverlakes Cape Gate PMB
Store Store Store Store Store
Operations Operations Operations Operations Operations
Nelspruit Polokwane Bloemfontein
Store Store Store
Operations Operations Operations

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RMS GAUTENG UNIT 2 CEDARWOOD OFFICE PARK,
MOUNT LABANON ROAD, WOODMEAD
SANDTON, JOHANNESBURG
TEL NO. :011 804-4465
FAX NO. :011 802-0028
RMS NATAL 7TH FLOOR, LIBERTY TOWERS,
SOUTH TOWER
CNR ALIWAL & WEST STREET
DURBAN
TEL NO. :031 368-1425
FAX NO. :031 368-1482
RMS WESTERN CAPE 9 ALBION CLOSE
53 ALBION ROAD
RONDEBOSCH
TEL NO. :021 689 8811
FAX NO. :021 689 8811
RMS EASTERN CAPE 2 CHAVANTI CREST, CIRCULAR DRIVE
FAIRVIEW, PORT ELIZABETH
TEL NO. :041 367-4005
FAX NO. :041 367-4005
RMS Regions

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Summary and Benefits RMS
– 30 years proven history in retail.
– Hands on approach – Director’s take personal
responsibility.
– Excellent store relationships.
– In Depth understanding of the Retailers model.
– Permanent in store staffing thereby ensuring shelf fill.
– Massmart focused and exclusive.
– Proactive approach.
– Quick Response time in dealing with issues that may
arise.
– Economy of scale.
– Staff management thereby allowing you the time to focus
on trading.
– Social responsibility programs.
– BEE Compliant.

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Business science ……..
The concept of the science behind the business is relatively
new in the Non- food division of the FMCG market, but used
extensively in the food and grocery divisions of the market.
In so saying RMS will invest just over R1mil this year by way
of creating a new division within the business focusing
specifically on data analysis and associated interests.
There will be two models run simultaneously:-
–Internal Data Analyst – Builders group
–Supplier Implant – Game
The purpose of the role of a supplier implant is to be the main
interface between the supplier into the retailer. Positioned at
the retailer's headquarters and working closely with the
trading team.
Walmart make extensive use of supplier implants based at
their head office in Bentonville, Arkansas.

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RMS Offering
• Ensure that correct pricing is executed
1. Store pricing label changes
2. Supplier pricing label changes
3. Ensuring Promo pricing in place
• Check stock levels
• POS Implementation
• Merchandising in store (according to planogrames
• Influence sales at Point of Sale
• Execution of ongoing marketing initiatives
• Feedback to clients
1. Regular / Scheduled reports
2. Activity execution reports
3. Ad Hoc reports – upon request
4. Competitor feedback
• Dedicated Merchandisers in all Stores
1. Merchandising Resource Product /
department specific
2. Knowledgeable on product – Trained product
specialist
• Access to Data Analyst
1. Effective use of data
2. Dedicated resource to analyze
information

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RMS Divisional Manager KPI
• Effectively manage the business unit
• Continuous staff development and mentoring
• Regular liaison with suppliers
• Meetings at Head Office level with relevant suppliers,
MM’s and buyers
• Meetings with relevant Massbuild Managers
• Effectively communicate Head Office/supplier strategy to
Operational Management, and ensure same is
implemented by set dates
• Liaise with buyers and suppliers regularly regarding any
agreed activity (Rollout Plans)
• Evaluate implementation of agreed objectives
• Store visits to include GM and Sales Managers
• Seek and develop New Business opportunities
• Effectively manage overheads in line with budget

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RMS Regional Manager KPI
• Liaise with clients regarding operational matters (set
meetings at stores as per call cycle).
• Return phone calls and/or messages promptly.
• Regular inter action and updates with GM’s and SM’s.
• Complete the floor audit with every call and ensuring the
audit is signed off by the relevant SM and/or DM.
• Evaluate Team Leaders and staff on a continuous
basis, ensuring standards are met and maintained.
• Monitor and check staff electronic clock ins.
• Ensure Dress Code Of Staff Is Correct.
• Ensure That The Return Cages Are Cleared regularly
and that back up areas are clean and tidy.
• Ensure That Returns Paperwork Is Correctly
Completed.
• Ensure That the stores have sufficient stock. If not,
inform suppler and store immediately.
• Ensure That any agreed planograms are correct at all
times.

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RMS Team Leader KPI
• Ensure staff are at work by addressing them every morning via a floor
walk
• Report any absenteeism to both store and your line Manager immediately
• Ensure electronic store clocking's are sent to head office by 10:00 AM
every Monday and ensure head office acknowledge receipt of same
• Implement the agreed activity as per communication from RMS head
office and/or RMS Ops Management. Ensure time lines are put in place
with staff for completion of same
• Check staff productivity levels on a continuous basis
• Ensure staff maintain required merchandising standards
• Ensure staff are in appropriate uniform
• Manage aged stock returns by required deadlines
• Ensure feedback required by head office and suppliers is submitted
before deadlines
• Communicate with RMS Ops Managers on any issues that affect the
business
• Assist RMS suppliers appropriately and courteously when visiting stores
• RMS work file to be maintained in a proper and orderly manner with all
relevant information updated

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Thank You For Your Time.Thank You For Your Time.
Questions andQuestions and
AnswersAnswers