1. Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Oracle Digital
1
Digital Platform
Version 4.0
Ian Thomas, Director Digital Architecture
June 2016

2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 2
Digital
Changes
Everything
Around-the-clock
Availability
Consumer
Expectations
Real-time
Fulfillment
Flawless
Engagement
Personalized
Service
Information any
time, Anywhere
Business Model
Insight
Speed to Market
Employee
Expectations
New Markets

3. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 3
GAP between Vision & Execution
Oracle Confidential – Internal/Restricted/Highly Restricted 3
DIGITAL
STRATEGY/
VISION
TECHNOLOGY
PLATFORM
PROCESS
CAPABILITY
EXECUTION

4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Short Time to Value Start Small, Scale QuickIncremental Benefits
What’s Important when trying to
bridge the EXECUTION GAP?

5. Copyright © 2016 Oracle and/or its affiliates. All rights reserved.
Our Approach to Bridging the Execution Gap
Complete, Structured, Business to IT View
• Customer Journey / Storyboard Driven
• Design Capability Flows and use Digital Design
Patterns
• Identify “Minimum Viable Solutions” as starting
points
• Map Capabilities to the Digital Platform and Build
Out Conceptual Blueprint
• Map to Products and Services
5

6. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 6
Digital Design Patterns
Bridging the Execution Gap

7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Big Idea #1
Digital Shopping Assistant
for customers
Digital shopping lists to
connect the customer at home
and in-store
Provide a customer mobile app that
allows customers to create shopping
lists at home. When in the store the app
guides the customer around the store
and makes personalised suggestions
(Digital Shopping Assistant)

8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
How would you realise this idea for your customer ...
... Using Digital Patterns for Incremental Innovation

9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Incremental ‘Game Changing’ Innovation Business Value
Linking Digital shopping lists to the
physical aisle to targeted offers.
1. Mobile with a Digital Shopping
list, giving guided information
on location of products.
2. Geo-location data for product
locations provided to App
3. In store iBeacons identifying
individual shopper through the
mobile App.
4. App communicates with
Marketing Application to
identify a personalised offer and
notifies shopper.
5. Analytics on effectiveness of
campaigns
6. Third party offers exchanged on
a frequent basis to Marketing
Application
1
Mobile App
Backend
Systems
Channel
Management
Backend Systems
2
3
iBeacon
Marketing
4
5
Apps
Analytics
API Mgmt
Third Party
offers
6
Location
data
Existing
Customer
Record
Digital
Analytics
Digital
Applications
Information &
Big Data Mgmt.
Integration &
Service Mgmt.
Mobile
Backend
Services

10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Incremental ‘Game Changing’ Innovation Business Value
Linking Digital shopping lists to the
physical aisle to targeted offers.
1. Mobile with a Digital Shopping
list, giving guided information
on location of products.
2. Geo-location data for product
locations provided to App
3. In store iBeacons identifying
individual shopper through the
mobile App.
4. App communicates with
Marketing Application to
identify a personalised offer and
notifies shopper.
5. Analytics on effectiveness of
campaigns
6. Third party offers exchanged on
a frequent basis to Marketing
Application
1
Mobile App
Mobile
Backend
Services
Mobile
Backend
Systems
Channel
Management
Backend Systems
2
3
iBeacon
Mobile
Marketing
Digital
Applications
4
5
Apps
Analytics
Analytics
API Mgmt
Integration
Third Party
offers
6
Location
data
Existing
Customer
Record
Digital
Analytics
Digital
Applications
Information &
Big Data Mgmt.
Integration &
Service Mgmt.
Oracle API
Gateway &
Mgt
Oracle BI
Cloud
Service
Oracle
Marketing
Cloud
Oracle Mobile Cloud Service

11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Our Approach to Bridging the Execution Gap
Supporting Innovation @ Speed
• Start building out a core set of capabilities
that can be used across many projects
• Not starting from scratch for each project
• Enabling innovation at speed
• Economies of scale by re-using capabilities
many times
11

12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Channel
Management
Kiosk
Mobile
Apps PoS
Palette of Digital Capabilities
Setup once and use many times, Scale on Demand
Digital
Analytics
BI
Data
Mining
Info
DiscoveryEPM Visualization
Recommen
dations
Knowledge
Mgt
Apps
AnalyticsDashboard
Digital
Applications
Marketing
Automation
Sales
Automation Service CPQCommerce Social Mgt
LOB
Application
Builder
Innovation
Environment Micros
Services
SaaS
Extensions
Data
Reservoir
Content
Mgt
Data as a
Service
Data
Privacy
Enterprise
Data Store Reporting
Customer
Profiling
Information &
Big Data Mgmt.
ProcessEvents
Data
Integration Rules
Service
IntegrationMonitoringAPI
Integration &
Service Mgmt.
Mobile
Analytics
Mobile
Notifications
Event
Mgmt.
Device
Mgmt.
Web
Avatars
Mobile
App DevDevOps
Text
Analysis
HCM &
Talent MgtERP SCMDMP
Mobile
Backend
Services
IoT
Gateway

13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Short Time to Value
Flexible, Extensible Platforms
Start Small, Scale QuickIncremental Benefits
What’s Important when trying to
bridge the EXECUTION GAP?

14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Different Types of Platform
Three Layers of Platform Changing Innovation
• Market Business Platforms
– Usually public facing , bringing together consumers and producers of services to exchange value in the
marketplace e.g. Amazon.com, Google Play, Apple App Store and many industry specific platforms e.g. GE
• Corporate Digital Platforms
– Specific platforms that organisations use to provide products and services to their customers, employees or
partners e.g. Nike, Verizon, ...
• Cloud Platforms
– Technology platforms, providing the applications and technology onto which organisations can build products and
services or consume services to run their business e.g. Oracle Cloud Platform
14
The Oracle Digital Platform is a flexible blueprint architecture realised through
the Oracle Cloud Platform, providing organisations with a secure, reliable and
flexible foundation to run their Corporate Digital Platforms and innovate new
products and services. The blueprint can be extended to incorporate Market
Business Platforms.

15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 15
Digital Platform
Bridging the Execution Gap

16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Why Take a Platform Approach?
– Release creativity through a broad range of Digital
technologies
– Build new value propositions that were
unimaginable before
– Build new products and services and scale out
quickly and easily
– Build MVPs and Incrementally Improve
offerings to keep customers engaged
– Supporting agile development
methodologies, DevOps and Microservices
– Components are modular but also designed
to work together
– Leverage core systems with Digital systems
– Identify new business models to exploit their
data or platform capabilities
Platform
Creativity & Innovation Scale Out With Speed
and Ease
Agile Development &
Deployment
– Build an “API Economy” for partners and in
house development
– Easily extend to include new technologies when
they become viable
Extensibility & Flexibility
– Manage and secure Digital resources efficiently
in one place
– Encourage LOBs to use the platform and not
“Shadow IT”
Governance & Security
Leverage Existing Investments

17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Platform Services
Security
Business Services
Product Systems
Customer Employee Partner
Mobile
Integration & Service Management
Information & Big Data Management
Innovation Environment
Analytics
Governance
Oracle Digital Platform
Hybrid IT2 speed Architecture Business driven development
Digital Applications
Channel Management
Web IOT Store
Core Applications External Systems DataSources
Simplification
& Efficiency
Innovation
& Agility

18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Channel Management
Customer Employee Partner
Mobile
Apps
Backend Services
IOT Devices
Device Mgt
Event Mgt
Web
Avatars
Store
POS
Kiosk
Analytics
Notifications
iBeacons
Digital Applications
Marketing Automation
Sales Automation
Service
Data Mgt Platform
Social Management
ERP
HR & Talent Mgt
Supply Chain Mgt
Configure, Price Quote
Commerce
Business Services
Digital Analytics
BI
Information Discovery
Application Analytics
EPM
Recommendations
Knowledge Management
Dashboards
Visualization
Data Mining
Unstructured Text Analysis
Social Media Voice
Platform Services
Innovation Environment
SaaS
Extensions
Micro
Services
DevOps Application
Development
Mobile App
Development
Integration & Service Management
Information & Big Data Management
Infrastructure Services
Events Process Management
& Integration
Service
Integration
API
Integration
Business
Rules
Monitoring Data
Integration
Data
Reservoir
Enterprise
Iinformation Store
Customer
Profiling
Content
Management
Data Access
& Privacy
Reporting
ProductSystems CoreApplications ExternalSystems DataSources
Data as a
Service
Security
Identity
Management
Access
Management
GovernanceEnterpriseMgt
&Monitoring
API&Service
Repository
Development
Tools
HybridIT IoT Gateway

19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Industry Digital Platform Blueprints
Digital Banking
Blueprint
Communications Blueprint
Architecture (2020)

20. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 20
Hyper-scale Digital Platform
Complete Breadth of Digital Functionality
Complete Depth of
stack to include
Apps, Tech
&Infrastructure.
Scale up on
demand
Scale down on
demand
Manage and
Secure as one
Complete
Environment
Release
Creativity
Simple
to use

21. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Infrastructure as a Service
Software as a Service
Data as a Service
21
Oracle Digital Platform and Oracle Cloud Platform
The Oracle Cloud Platform is the
foundation for Digital Business, driving
down cost, risk and time to market
Platform as a Service
On Premise

22. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Short Time to Value
Flexible, Extensible Platforms
Start Small, Scale QuickIncremental Benefits
Long Term, Sustainable Business View
What’s Important when trying to
bridge the EXECUTION GAP?

23. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
A Platform for Digital Transformation
Choose a flexible,
extensible platform that
integrates digital
capabilities together
Deliver business benefits
@Speed and Scale Using
Digital Design Patterns
Enable your digital
solutions across all
channels with the Cloud

24. Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 24
Digital Platform
Workshops

25. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 25