Key to finding jobs on social media platforms

a short introduction in some key platforms
SOCIAL MEDIA

Welcome!!
 http://youtu.be/lUzyiyk-jrg
 http://youtu.be/JRvY1SzWhl0
About the presenter:
Check out my professional profile and
connect with me on LinkedIn.
http://lnkd.in/xtmdpQ
a Pisces Agency presentation

Vocabulary
 Followers = Followers are the people who have agreed to receive your Tweets
through Twitter. If you add someone else to the list of people you read, you
"follow" them. Popularity on Twitter is often measured by the number of followers
a person has.
 Views = the amount of time a video on Youtube is watched
 Hashtags = Hashtags, words or phrases prefixed with the symbol #, provide a
means for grouping messages. Hashtags work well for making your content or
event stand out in the crowd.
 Likes = A like button, like option or recommend button is a feature in
communication software such as social networking services, Internet forums,
news websites and blogs where the user can express that he/she likes, enjoys or
supports certain content. Internet services that feature like buttons usually
display the quantity of users who liked each content, and may show a full or
partial list of them. This is a quantitative alternative to other methods of
expressing reaction to content, like writing a reply text.
 Tweets = a posting made on the social networking service Twitter.
 Sharing = The Social Media Sharing feature lets you add "Share on Twitter,"
Facebook "Like," and Pinterest "Pin It" options to your store's product pages.
Enabling this feature allows your customers to easily spread the word about your
products to their social media networks. This boost to your marketing efforts
helps you reach a wider audience, and can help to generate more quality traffic
for your store.

How to Hunt for a Job Using
Social Media
Securing a job is the tough part, but scouting an open
position? All it takes is a strategic scroll through your
favorite social media accounts.
Sites like Twitter and Facebook can be fun and
frivolous, but they're also viable business
opportunities. Plumbing through accounts, hashtags
and personal pages could help launch next potential
career.
Want to find a writing opportunity in a town near you?
Just look up a hashtag on Twitter. Want to stay up to
date with a company's career openings? "Like" them
on Facebook.
Here's how to land your perfect job via social media.

Twitter
In 140 characters or less, Twitter can help you find your dream gig. It's teeming
with job applications and professional networking pages, if you know where
to find them.
Searches: Use that search bar to look for terms that apply to the job you want.
For best results, type in words like "jobs," "hiring" and other specifics that
apply to your desired field and location; for example, "writer" and "New York
City."
Hashtags: Typing #jobs and #hiring will result in a plethora of tweets from those
seeking employees. Employers who want to cast a wide net will often tweet
out job applications, with accompanying hashtags.
Tweet often: Though it depends on your career of choice, tweeting is a great
way to network with like-minded folks in your profession. Follow businesses
and people you're interested in and don't be afraid to send them the
occasional tweet. (On that note, make sure your Twitter account is polished
and professional).
Follow away: There are dozens and dozens of Twitter accounts dedicated to
posting job applications. Go to the search bar and type in "jobs," then click
"People" on the left-hand side. You'll soon see all the Twitter accounts with
"jobs" in the username and can gleefully press the "Follow" button.

Facebook
Facebook is an undeniable social media juggernaut. According to its
representatives, these are the top tips for trying to get a job through
Facebook:
"Like" some pages: Most companies strive for dynamic social media
presences, and Facebook Pages are engagement 101. By "Liking"
them, you can get daily updates about their activity. Plus, they will likely
post links to available job applications.
Private/Public: Take a thorough look at your privacy settings on Facebook,
and make sure you know exactly how others view your Timeline.
However, you should consider setting your work and education info
public, enabling others to see your professional history.
Stay updated: Make sure all of your work and education info is up to date
and reflects your current position and past experience.
Add "Professional Skills:" A few months ago, Facebook added a
"Professional Skills" portion to the "About" section. Underneath work
and education, add skills you've acquired, optimizing your professional
appeal.

Linkedin
Perhaps the most obvious of job hunting sites, LinkedIn is the network of choice for
professionals.
Connect: Unlike Facebook, it's a little less creepy to connect with strangers on
LinkedIn, because everyone there is looking for networking opportunities.
Connect to people who have careers you're interested in, and search around for
those who might only be one degree away from you. For inspiration, check out
the member stories portion of LinkedIn's blog, where users share their success
anecdotes about networking through the site.
Jobs Board: Not only does the site provide you with advice and connections, but it
also has a jobs board highlighting available opportunities in nearly every field.
Endorsements and recommendations: There's a portion of your profile dedicated to
glowing recommendations and endorsements from your peers. Try to get as many
as you can, and your page's likability will instantly boost.
Share more: According to LinkedIn's Career Experts, sharing articles or content with
your network boosts your chances 10 times for getting contacted by a recruiter.
When you share content, it proves your knowledge in the industry.
List all the things: Your profile is 12 times more likely to be viewed by a hiring
manager if you have a detailed list of work experience. The more robust your
profile is, the more experienced and hirable you look.

KEY ELEMENTS
 CONTENT
 CONVERSATIONS
 COMMUNITY
 CONNECTIONS
THE 4 “C”

CONTENT
Sharing and using valued content is the glue
for social media engagement and important
in the early stages.
Expert mode: Review trending topics to
capitalize on what’s popular and participate
in ongoing conversations but be refreshing.

Conversations
More conversations, less promotions. Listen,
monitor and respond to your “customers”
on social media, the quicker the better.
Expert Mode: Look for interest signals like
‘want’, ‘need’, ‘love’ and strategically reach
out when it’s appropriate. Find influencers,
join conversations

Community
Learning happens from peers and experts
around similar professional roles, areas or
interest and discussion on real issues
Expert Mode: Community is build through
high-value content, peer and thought
leader exchange of ideas, and pros sharing
advice and experiences

Connections
All channels are not created equal; prioritize
the social channels where you prospects
and influencers spend time. LinkedIn is
powerful for content; Twitter for news and
quick bites, Youtube and SlideShare for
how-to info; and Facebook for trends.
Pulse your customers, test new channels.
Expert Mode: Target influencers who can
spread your message

Building
It is logical that you cannot build a solid house without a good foundation.
For LinkedIn it’s the same.
Your foundation is offcourse your LinkedIn profile. Do you have a
professional profile picture? Do I understand what you are doing
straight away from your headlines? Make sure your profile reaches the
All Star status!
If someone is visiting your profile, will he get a complete picture of you?
Give them the chance to get to know you a bit, or actually, make them
like you. Just put yourself in their position, you also prefer to get a
complete picture from someone when you check their profile.
The people that receive positive feedback (and work) via LinkedIn have
reached the All-Star status.
Their biggest secret…
Check once a month your profile and update, tweak the content so it stays
up to date

Make sure that your profile page looks better than others.
Keep in mind that more than 120.000 searches are being
done every day on Linkedin, only in Romania!
Do you think that they are also searching for your expertise?
I think so!
In order to rank top of the searches make sure you specialise your profile to
your profession.
Have a clear headline, present job, summarize and description of your
function.
Your headline is one of THE most important parts of your profile. The
headline, together with your professional profile picture will make you top
of the list. This headline should be an invitation to your profile.
But…
Your headline might be super strong, but if you don’t have a good profile
picture or even worse… no profile picture, the chances are small people
will look at your profile.
Research has shown that you will have 700% more chance that people look
at your profile with a good picture. It is explainable, because people with
no picture have not taken the time to update their profile and it might be
out of date.

Summary
So you managed to get people to look at your profile,
the first thing they will look at, is your summary.
This is your chance to tell something about yourself. Many people haven’t
even filled in their summary, which is NOT good to say it polite.
In general people are doing business with people they know, they like and
they trust.
By completing your Linkedin profile and to reveal yourself in your
summary, to tell people why you do what you do, you even offer the
opportunity to strangers to like you and to get to know you better.
So how do you make people like you? You cannot force them, but you can
make it easier for them. People often are interested if they have
something in common.
If ever you travel and you meet a fellow country (wo)man, you will have a
connection. If this person is also from the same place of birth, the
connection will even be stronger. If he/she than also likes jazz just like
you it is almost sure that you will like eachother. You will most probably
say: I LIKE YOU but actually you want to say: I’M like YOU
Therefore it is important to have a decent summary, to clarify what you do,
what’s your passion for your profession.
Finalize your languages, training and good causes you support etc etc.

So how do you make sure
people trust you?
That you will have to do outside of Linkedin. Successful
people on Linkedin know that it is just a tool and not
the target. Make an appointment with the people you
want to meet in REAL LIFE to get to know them
Tip: You will see that after you have updated your
profile, your views will increase. But what do you do
with that?
Return the visit and thank them for visiting your profile.
Do not try to connect straight away, not everybody
likes that, but see how you can get in contact. Ask
them if you can be of assistance.
You will be surprised how much positive feedback you
will get and how it might lead to new opportunities.

Listening
Before you start sharing all kind of posts and
information, first listen to what is happening.
What are the people in your network doing, what
makes them tick.
On your homepage you see an enormous
amount of information. If you select “shares”
instead of “all updates”, than you will only see
the messages and information that your
contacts have actively shared, reacted or
marked as interesting.
Active LinkedIn users spend daily 5 to 10
minutes on this page to see what their
connections are doing and this might lead to
possible action.

Sharing
LinkedIn is not Twitter, so please do not share straight
away everything you like!
Be carefull and only share information that builds your
image and/or might unique information. Unique
content is way more populair than generic
information.
You do not have to create all the content yourself.
Share information from your professionalism.
Become THE source of information.
It is crucial that what ever you are sharing has a
personal note. Share your opinion, your vision, keep
it POSITIVE.
Active LinkedIn users share often articles but not more
than 3 a day!!

Involvement
Do your connections know what your busy with? Involve
them with what you are doing. For example that project
you just started. Maybe you are looking for a specific
service or product, share this with your network. Be as
specific as possible and ask your network what they
would recommend and why.
If you are looking for a new job, do not ask your network if
they have a job for you! That is perceived as annoying
and is useless. Do it more subtile and smarter. For
example: “I seriously updated my LinkedIn profile,
because I am looking for a new job as Marketing
Manager. What do you think? I am looking forward to your
feedback!” To finish it completely attach a (new) profile
picture of yourself so the update will be noticed more.
Be creative with involving your network! You will be surpriced
how many people will want to help you.

Connecting
The fifth step is making your network grow.
Don’t forget the quality over quantity. LinkedIn is
a network site, not a online address book.
Make sure you connect with the people you
know personally.
If you’ve done that, than start expanding your
network. Not too many at the same time, but 1
by 1. Search for the ones that you would like
to meet and make contact. Do not forget that
everybody is accepting straight invites to
connect, so an email with an introduction is
most of the time the safe way to go.

BUILDING
LISTENING
SHARING
INVOLVEMENT
CONNECTING

Only 10 minutes a day?!?
Actually you only need to be at 2 places on Linkedin to see what
keeps your network busy.
Both places won’t cost you more than 5 minutes a day.
First is the Linkedin Groups and second in the homepage.
Linkedin Groups
You can join max 50 groups, besides that you can join an additional
50 sub groups. It will be a challenge to check all of these in 5
minutes, it is therefore important that you are selective with
joining groups and make sure they fit your interest and are
groups in which you really want to be active
So which groups do you need to join?
Search for the keyword and join the most active groups. Preferably
20+ discussion a month or even better the 50+ discussions a
month. You will get the most up to date information in those
groups.
If you select 2 groups, than 5 minutes a day is sufficient, but you
can do more. Make sure that you participate.

20 DO’S AND DONT’S
DO’S
 Summarize
 Personalize your invites
 Professional Profile Picture
 Headline
 Open your connections
 Share your knowledge
 Involve your network
 Use your companies page
 Research your prospects
 Connect your connections
DONT’S
 Not too many status updates
 No second profile
 Never respond negative
 Do not spam connections
 Do not forget where you are
 No newsletter to connections
 Do not endorse unknown skills
 Do not delete invites
 Do not lie
 Do not flirt

LinkedIn Fails
Ah, social media. Alas, it's a club anyone can join as long as he or she
has a browser and an Internet connection. We're all still learning the
rules together, and behaviors you might consider absolutely benign
could be annoying the rest of us.
When it comes to social media activity in your personal life, breaches
of etiquette can easily be dismissed by your friends and family.
However, on LinkedIn, the dominant social network for business,
mistakes can affect your career and the way your peers and
colleagues view you.
A friend might tell you nicely when you're being annoying, but you won't
get the same patience in a business setting—and you might not get
a second chance. Be careful how you conduct yourself. Otherwise,
you risk soiling your professional reputation and being "that guy."
Are you a LinkedIn misfit? The following are annoying LinkedIn
behaviors that you might want to review to ensure that you are not
sending out the wrong message to your peers. In the interest of full
transparency, I admit I have been guilty of a few of these, and I plan
to revisit some of my own LinkedIn practices.

 Oversharing
This is a common issue that goes back to the beginning of the Web. It started with email. Who among us doesn't have a family
member who feels the need to broadcast every joke, recipe, meme, how-to, or news brief they encounter? In their mind, it's just a
click to delete—so what's the harm?
The problem is that we have so much communication coming at us these days—via cell phones, home phones, IM, texting, email,
social media, etc.—that we just don't need unnecessary clutter. (I appreciate the soy chocolate chip cookie recipes, Aunt Marge, but
you're filling up my inbox.)
 Ridiculous titling
With regards to LinkedIn, ridiculous titling (which I wrote about last year) can send the absolutely wrong message to the world. "Social
Ninja"? "Chief Visionary Officer"? Be careful. What might seem like an innocent demonstration that you don't take yourself too
seriously might be misunderstood.
LinkedIn is a business setting, not a comedy club. Half the population might get the joke, but the other half might think you're the joke.
Remember that 93 percent of recruiters use LinkedIn. Ultimately, the decision is yours. Just remember that humor and personality are
great, but written communication can be easily misinterpreted.
 Multi-jobbing
Listing a ton of current jobs on LinkedIn makes you look like you're overcompensating. You're an account executive at a big company,
a CEO/CTO/CFO of your own startup, a blogger, an advisor, an activist, a judge for the local talent show, etc.
OK—awkward moment here, as I am culpable. Yes, I work at a great company, I write for two great publications, and I volunteer at an
industry association. However, I feel it's important for me to list these things, as they are relevant to telling my professional story. The
takeaway is to be cautious about sending mixed messages with multi-jobbing. Don't go overboard with the jobs you list; you could
confuse the reader as to what you're really about. The roles you list should seem to complement one another rather than compete.
 Using LinkedIn mail too much
Choose your method of communication wisely, young grasshopper. Does this message deserve a call, a letter, a Facebook status
update, an email, or is LinkedIn the right place? Based on my experience with LinkedIn response rates, the average person keeps
this social network at a fairly low priority in their overall communication schedule. Yes, they'll get back to you, but it might take a few
days. I often miss timely messages inviting me to an event or something similar, and I feel bad that the senders might think I ignored
them.
 Never checking your LinkedIn Mail
On the flipside of the above annoyance, people who never check their LinkedIn mail can be even more annoying than people who use
it too much. I sent out a notice of a change in my professional status last May, and (this is absolutely true) I am still receiving a trickle
of congrats from folks who are just now getting to that message—almost a year later. If you're going to have an account, use it. If not,
shut it down.

 Overstepping bounds
Social media pundits have been using Dunbar's number of about 100 to 200 as a rule of thumb in terms of the maximum number of
social connections that any single person can truly know and follow. If you're like me, you haven't accepted every invitation to connect
on LinkedIn, but maybe you haven't been as narrowly selective as you could have been. So, based on that metric, if you have 500
connections, it's highly likely that you don't know 300 to 400 of them very well. That's not a big deal on LinkedIn because it's meant to
be your professional network, not your intimate personal one. I'm sure I've reached out to connections with whom I'm not very close—I
might have been researching a company, checking up on a potential hire, or just trying to strengthen a relationship with someone I
would like to know better. However, some people really go a bit overboard and ask for recommendations and referrals that a contact
isn't comfortable giving.
Whenever I've felt like I might be crossing the line, I try to send a very brief LinkedIn message that asks the person to speak on the
phone with me for a few minutes at their convenience. Then, once we chat, I am able to phrase the request in a manner that lets the
other person ask the questions needed to feel comfortable. I also try to keep the call very friendly and—what's important—I give the
person an out. That's only fair.
Such a call might go something like this:
"Hey, Anne, thanks for taking my call. I know we're joined on LinkedIn, but I wanted to be respectful and not just shoot this request
over, as it's been a long time since we first connected. If you aren't comfortable with this, I completely understand. This is something I
would normally request from someone who I know a bit better, but frankly, I just haven't been able to find another path to take other
than asking you."
-Not adding a picture
This is a pet peeve of mine. I can completely understand the privacy (and security) aspect here, and I wouldn't hold it against anyone
who didn't want to share an image of himself or herself. However, even though LinkedIn is a professional social network, it's still a
social network. We're on it to get to know each other, to research business contacts before we meet to see whether there's an
interesting connecting point between us, etc. What's the harm? Adding a face to a name helps us recognize each other at conferences
and lunch appointments.
 Having multiple profiles
This is not something I encounter very often, but sometimes I'll look someone up to invite them to connect, and the person has multiple
profiles. Which one is the real you? What's the call here? Do I try to connect with all three of your profiles or just the one I think is most
used?
 Conclusion
This list might not represent all of your LinkedIn pet peeves. For example, one of the main annoyances in LinkedIn etiquette I've seen
documented is when people try to connect using the default "I'd like to add you to my professional network on LinkedIn" message. My
feeling is that when the motivation for connection is fairly obvious, you don't need to write a personalized greeting. For example, I just
started at a new company, and I sent out a few LinkedIn default requests to new colleagues. Was it bad manners for me to not spend
the time to customize each invitation? I don't think so-but I might be wrong. What do you think?
Overall, I find LinkedIn to be a very helpful resource. Before I meet someone new for a business appointment, I try to check them out to
see where we connect: Do we have similar experiences? Where did that person go to school? Do we know some of the same people?
Walking into a meeting with a bit of context absolutely helps smooth the initial learning curve in getting to know each other. But to
ensure that LinkedIn is helping you put your best foot forward, you need to use proper social media business etiquette.
Josh Dreller is director or marketing research at Kenshoo. This article first appeared on iMediaConnection.
This article ran on Ragan.com in April 2013.

http://youtu.be/lNeKVoZuAc4

OPEN DISCUSSION
LETS PLAY IT BY EAR…
 TWITTER
 FACEBOOK
 YOUTUBE
 FOURSQUARE
 INSTAGRAM
 PINTEREST
 VIMEO
 TUMBLR

Twitter

 http://youtu.be/57dzaMaouXA
(HASHTAGS)

“Be who you are and say what you feel, because those
who mind don't matter, and those who matter don't mind.”
― Bernard M. Baruch
FACEBOOK

What do we take from this
workshop?

Sources
 Emerce.nl
 frankwatching.com
 Wikipedia
 SocialBakers.com
 Visual.ly
 Monitor.com
 Marketshare.com
 http://www.linkedin.com/today/post/article/20131125033630-3154163-social-media-
doesn-t-drive-sales-but-that-s-not-the-point

Key to finding jobs on social media platforms

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (16)

Similar to Key to finding jobs on social media platforms

Similar to Key to finding jobs on social media platforms (20)

More from Ian Matthews

More from Ian Matthews (6)

Recently uploaded

Recently uploaded (20)

Key to finding jobs on social media platforms