Meet the 95 entries to the 2015 North American Corporate Entrepreneur Awards. Split into 5 categories - Best New Product, Best New Service, Best New Venture, Best Innovation Program and Social Impact. Including winners from Adobe, Alaska Airlines, Pearson, Western Union, Xerox, New York City Football Club and NBC News.

1. www.marketgravity.com
@NYC_MG
917-608-3069

2. CORPORATE
ENTREPRENEUR
AWARDS 2015
NEW YORK

3. WELCOME
The Corporate Entrepreneur Awards
recognize ground breaking ideas, game
changing products and services, and the
people that make it all happen within large
organizations - the corporate entrepreneur.
This year, we received over 95 nominations
– a testament to the importance of innovation
in driving the corporate growth agenda.
The accelerated pace of technological
advancement and digitalization have enabled
a step change in organizations’ ability to
deliver new services and products faster.
However, it takes an entrepreneurial spirit
combined with patience and rigor to move
from insights to ideas - and ideas to concepts
ready to be tested in-market.
Tonight, we celebrate the best and brightest:
those that have created significant and
sustainable value for the customer, company,
and culture. We honor, most of all, the people
in these organizations with the intuition and
insight required to see new opportunities,
and the conviction required to challenge the
status quo and “make it happen”.
As sponsor and host, we at Market Gravity
have been delighted by the quantity and
quality of nominations, and hold great respect
for the people and work behind them.
We wish you all the best of luck and hope that
you enjoy the event!
Dan Taylor
Managing Director, Market Gravity
1

4. AGENDA
6:00 Arrival & Canapés
6:45 Welcome & People’s Choice Awards: Dan Taylor & Andy Stefanovich
7:30 Guest Speaker: Rita J. King - Hero at Work
7:55 People’s Choice Awards Voting Closes
8:00 Awards Ceremony
8:45 Final Remarks: Guest Speaker Andy Stefanovich
9:00 Close
2

5. 3
OVERVIEW
The awards are divided into six categories; five of which reflect the primary
areas where we see most corporate innovation challenges, and the sixth
category, the People’s Choice Award, voted by you this evening.
AWARD FOR BEST INNOVATION PROGRAM
AWARD FOR BEST NEW PRODUCT
AWARD FOR BEST NEW SERVICE
AWARD FOR BEST NEW VENTURE
AWARD FOR SOCIAL IMPACT
PEOPLE’S CHOICE AWARD
A program that has driven the growth agenda and challenged the status quo.
A predominantly physical product innovation that has reshaped a category.
A service innovation that has redefined experience expectations in a category.
A bold endeavor that has moved your company into a new market or category.
An innovation that has had a positive social or environmental impact.
An award for the best innovation as voted you, our honoured guests.

6. 4
AWARDSPRESENTATIONS
The quantity and quality of nominations this year challenged our judges to
determine “winners” in a particular category. A testament to the brilliant ideas
and bold actions at-work everyday within the corporate environment.
With such strong competition, nominations are recognized at four levels:
WINNER:
The winning nomination in each category as voted by the judges.
Plus, one additional winner - The People’s Choice - as voted by you.
SILVER:
The runner-up nomination in each category as determined by the judges.
BRONZE:
The third-place nomination in each category as determined by the judges.
FINALIST:
Any nomination that demonstrated excellence against at least two criteria.

7. 1
HOW TO VOTE:
1) Review the amazing work summarized in this book and around the room.
2) Take note of your favorite and use an iPad voting station to cast your vote.
3) On the iPad, enter your unique code (found on your badge) and submit!
PEOPLE’S CHOICE
AWARD

8. 6
NOTES

9. Steve Williams
CEO Americas,
Maxus Global
Shawn Nason
Chief Innovation
Officer, Xavier
University,
MOFI Agency
Milan Samani
Program Director,
The Intrapreneur lab
Erik Simanis, Head,
Frontier Markets
Initiative,
Cornell University
Mark Thain
Vice President Social
Innovation,
Barclays
Jonathan Salem
Baskin, Author,
Journalist / President,
Arcadia
Communications Lab
Dan Taylor,
Managing Director,
Market Gravity North
America
Francesco Rulli,
Philanthropist & Social
Entrepreneur,
Bit-Miles
James Jorasch,
Founder,
Science House &
Memory Layer
JUDGES
James Gamage
Managing Director,
Innovation,
ATB Financial
Michelle McConomy
VP & GM Services,
Rocketspace
7

10. GUESTSPEAKERS
Rita J. King
Co-Director,
The Science House
Rita J King co-directs Science House in Manhattan. She
specializes in the development of collaborative culture by
making organizational culture visible so teams can measure
and transform their behavior to attain goals. Features by Rita
or about her work have appeared in The New York Times,
Psychology Today, The Chronicle of Higher Education, Al
Jazeera, TIME, CNN, Fox News, NPR, the BBC, the Christian
Science Monitor, The Village Voice, Forbes, Fast Company,
Entrepreneur, Lifehacker, The Design Observer and many
more. Follow @RitaJKing on Twitter.
Andy Stefanovich
Corporate Curator and Provocateur,
New Richmond Ventures
New Richmond Ventures
Andy has earned a reputation as one of the most disruptive
and effective advisors in business. In his 20 years, Andy
reinvented the leadership of GE, conceived a new version
of Vegas through the Cosmopolitan Hotel, and reimagined
a future for Gap. As a principal/creative at New Richmond
Ventures, Andy connects and mentors aspiring socially-
conscious entrepreneurs, empowering them with the
knowledge to build successful businesses and social
ventures that positively impact life. Andy further shares his
forward-thinking insights through his work as a renowned
author and speaker. He is an active member of Ted, having
spoken at 5 TEDx forums and recently curating Richmond’s
second annual TEDx event.
8

11. AWARD FOR
BEST INNOVATION
PROGRAM
An innovation program that has transformed the
growth agenda in your business and competitive
set.
The winner of this award will have delivered:
A. A transformation of the role of innovation in the
business
B. A sizeable impact on the market and customer
expectations
C. Evidence of considerable entrepreneurship in
overcoming the challenges of delivering innovation
1

12. Adobe
Alaska
Airlines
Customer Experience Labs
Alaska Airlines developed a Customer Experience Lab in
Seattle Airport in order to allow teams to develop and test new
ideas - including fingerprint boarding passes. This highlights
their shift from ops improvements to customer enablement.
Kickbox
Kickbox directly empowers the corporate entrepreneur
through a suite of tools & training to help Adobe employees
conceive, design, and develop new ideas. Kickbox delivers a
structure framework, coaching, and $1,000 to make ideas real.
10

13. BEST INNOVATION PROGRAM
Connected Home Lab
The Connected Home Lab is a model home that creates a ‘real-
life’ environment for testing new devices, how people interact
with them, and to promote and support the sharing of learning
across the enterprise to accelerate change.
American Family
Insurance
Barclays
Rise Open Innovation Platform
Barclays created the Rise Open Innovation Platform to connect,
co-create, and scale FinTech innovation - and to provide Barclays
an effective way to source potential acquisitions / partnerships to
build their own capabilities. Over 20 deals done to-date.
11

14. Citi
Hallmark
CREATE
Hallmark launched CREATE in 2014 to address Horizon 2 & 3
opportunities. The small nimble team works across a portfolio
of 8 to 12 business opportunities with 8 businesses already in
market (early testing to early scaling).
Citi Mobile Challenge
Citi Mobile Challenge is a next-generation accelerator that
combines a virtual hackathon with an incubator, supported by
a worldwide network of FinTech experts and Citi’s top global
sponsors and clients.
12

15. BEST INNOVATION PROGRAM
The LOFT (Labs of Forward
Thinking)
The LOFT (Labs of Forward Thinking) is a dedicated home
in Boston with the aim to develop the future of the business.
It offers incubation for a team exploring areas like Blockchain,
startup partnerships, and employee engagement and training.
John
Hancock
NBCNews
NewsConnect
NewsConnect is a platform that consolidates, organizes, and
distributes all information about a news story by capturing info.
from myriad sources (e.g., feeds, social media, legal, journalists).
Users following the story can then share breaking devlopments
with the public.
13

16. Pearson
Marriott
International
The Underground
The Underground is an innovation space to develop and test
new designs for rooms, operations and features. Concepts have
been rolled out across the Marriott portfolio of properties.
One Pearson: Global PLC
The Global Product Lifecyle initiative aims to create “One
Pearson” through consistent product development processes
and lifecycle management. Pearson has moved from pilot to
roll-out, training 34 coaches and 1k employees to-date.
14

17. BEST INNOVATION PROGRAM
Masters of Code Competition
Masters of Code Competition is a year-long global hackathon
series showcasing MasterCard’s new products and encouraging
uptake of their API portfolio. The competition challenges
developers to create the next big thing using MasterCard APIs.
MasterCard
NewYork
DailyNews
Daily News Innovation Lab
The Daily News Innovation Lab works collaboratively with
startups on products to address publisher needs and support
industry transformation. One startup has graduated, and a
second has been accepted.
15

18. MaRS
Rose-Hulman Institute
ofTechnology(RHIT)
KEEN Entrepreneurially-Minded
Learning (EML) Ecosystem
RHIT’s Entrepreneurially-Minded Learning (EML) Ecosystem
seeks to transform the way in which new products are
conceived and developed within the medical devices space
through sharing of knowledge.
FinTech Cluster
MaRS addressed the lack of an innovation eco-system for
Financial Services in Toronto by developing a dedicated
FinTech Cluster which has delivered multiple international
banking partnerships, and supported FinTech start-ups.
16

19. BEST INNOVATION PROGRAM
Starlab
Starlab is a dedicated innovation space in Manhattan where
SPG is working to design the hotel experience of the future.
SPG keyless entry was an early innovation success - next up,
customizable rooms that cater to individual guest tastes.
StarwoodHotels
&Resorts
TELUS
Scaling TELUS Digital Labs
TELUS scaled the digital labs into a large agile team - now
Canada’s largest digital agency. Lean principles are now
adopted across TELUS with 100 agile teams - accelerating
speed-to-market from months 18 months to a few weeks.
17

20. TheNewYorkTimes
Transamerica
Culture of Innovation Program
Transamerica’s Culture of Innovation Program, along with an
Innovation Leadership program, helps employees to become
local Innovation Ambassadors, with a focus on ensuring that the
work environment supports creativity and ideas.
The New York Times R&D Lab
The New York Times R&D Lab develops working applications
and prototypes -- ranging from data viz to interactive
furniture -- that bring-to-life the potential impact of trends and
technologies. Prototypes are shared internally and publicly.
18

21. BEST NEW
PRODUCT
A predominantly physical product innovation that
has reshaped a category.
The winners of this award will have:
A. Identified a clear opportunity or customer problem that
has led to the product
B. Demonstrated strong entrepreneurship to launch a
product which clearly addresses this opportunity or
problem.
C. Raised the industry standard and consumer expectations
leading to a considerable impact on the market
13

22. Fingerprint Identification
Fingerprint Identification enables customers to prove their
identity without the need for paper boarding passes, or
identification documents - allowing them to speed through the
airport experience at the touch of a finger.
Alaska
Airlines
Avery
Easy AlignTM
Self-Laminating Labels
Many consumers alter labels to make them more durable
(e.g., covering them with packing tape); this simple ‘design
solution’ used by customers triggered Avery to launch Easy
AlignTM
Self-Laminating Labels (Patent pending) to create
perfect, laminated labels with no extra steps or materials!
20

23. BEST NEW PRODUCT
Johnnie Walker Smart Bottle
The new Johnnie Walker Blue Label Smart Bottle enables
shoppers - via a simple tap of a phone - to immerse in the world
of Johnnie Walker and discover new tastes, geo-specific offers,
and recipes. The bottle also enables real-time inventory tracking.
Diageo
FORDMOTOR
COMPANY
Pro Trailer Backup Assist
Reversing a trailer is tricky as the steering wheel has to turn the
opposite direction that the trailer is going. Pro Trailer Backup
Assist automatically steers the trailer with an intuitive knob,
without use of the steering wheel.
21

24. Four
Seasons
Hilton
Worldwide
Hampton Inn
Breakfast Concept & Display
A modular and scalable breakfast display enables individual
hotels to create a locallly inspired and guest desired breakfast
experience; while ensuring consistent brand expression, and
avoids the costs associated with fully bespoke solutions.
Private Jet Experience
The Four Seasons Private Jet Experience is a brand extension
that allows the hotel to deliver on the promise of the luxury
lifestyle in new ways. The Private Jet is an elegant way to get
from Point A to Four Seasons’ world-renowned escapes.
22

25. BEST NEW PRODUCT
OSHbot: The Autonomous
Retail Service Robot
OSHbot, the autonomous retail service robot helps customers
more easily navigate the large store formats so that they can
quickly find what they need for a planned purchase. It is the first
robot designed to operate in a retail environment.
Lowes
MTD
ProductsInc
Troy-Bilt FLEX
The Troy-Bilt FLEX is a power-base that converts from a
lawnmower to a pressure washer to a snowblower and a leaf
blower - all within seconds and with no tools required. The
common power source saves time, effort, space, and money.
23

26. North Carolina
Education Lottery
Pornhub
Wankband
The Wankband is a renewable source of energy, powered by
Pornhub’s quality content - a wearable that straps on to your
forearm, capturing the energy from a spot of self-love and using
it to charge anything via USB.
BBQ Bucks - North Carolina’s
First Scented Scratch-off Ticket
The Lottery celebrated the state’s great BBQ tradition by
launching BBQ Bucks, North Carolina’s first scented scratch-off
tickets, and aims to engage a broader audience.
24

27. BEST NEW PRODUCT
Ultra-Thin Sliced Natural Cheese
People love the taste of natural cheese, but were migrating to
alternatives given health concerns. Sargento saw the trend and
quickly responded with Ultra-Thin, which delivers calorie control
without compromising taste or texture unlike most low-cal
options.
Sargento
FoodsInc.
Starwood Hotels
&Resorts
SPG Keyless
SPG Keyless is a Bluetooth-enabled lock which securely
connects with a guest’s phone to transform from phone to key.
This reduces check-in time for guests, and check-in lines for
staff. Over 190,000 SPG members have already signed-up.
25

28. United
Airlines
Domestic First Class Experience
United is re-designing the domestic First Class flying
experience. In addition to new menus, premium beverages,
better Wi-Fi, and hundreds of hours of free entertainment,
United also installed new seats loaded with features.
26

29. AWARD FOR
BEST NEW SERVICE
A service innovation that has redefined your
industry or category.
The winners of this award will have:
A. Identified a clear opportunity or customer problem that
has led to the service
B. Demonstrated strong entrepreneurship to launch a
service which clearly addresses this opportunity or
problem.
C. Raised the industry standard and consumer expectations
leading to a considerable impact on the market
21

30. AGCO
AMC
Theatres
MoviePass Premium
The first premium subscription service of its kind in the US,
AMC’s MoviePass Premium offers movie-goers the most
convenient way to see all the movies they want, in any format,
including premium presentations, all for one monthly fee.
Fuse Connected Services
Forget about Connected Home, AGCO’s Fuse tackles a more
complex challenge - Connecting the Farm. It will provide
professional growers seamless integration and connectivity
across all their farm assets — regardless of brand.
28

31. BEST NEW SERVICE
One by AOL
One by AOL is the modern solution for digital marketing. By
unifying multiple advertising technologies in a simple, open
and intelligent solution, AOL can better serve the unique and
evolving needs of advertising and publishers.
AOL
AT&Tand
Citibank
AT&T Access More Card from Citi
AT&T Access More Card from Citi enables customers via a
mix of technology and marketing – the latter of which is robust
and unique – through approved AT&T Access points. Also, card
customers can get reimbursed up to $650 on a new phone.
29

32. ATB
Financial
AvisBudget
Group
Avis Best Road
Avis Best Road is a smart use of technology to bring fun back
to the driving experience – and, for Avis, create more rental
occasions. Using Avis’ Driving Ratio (ADR) ‘science,’ Avis Best
Road is able to identify the best road for drivers to experience
based on a number of factors. 25 Roads and counting.
Match Save
MATCH SAVE, a savings proposition for Millennials / Gen Z
that helps to speed up their path to savings through direct
contribution and ‘matches’ from friends and family. Customers’
set goals, make regular contributions, track progress via a
digital dashboard, and get notified about new matches.
30

33. American Airlines Aviator Silver
Card
American Airlines Aviator Silver Card was Barclaycard US’
biggest product launch – and the most beneficial. With a well-
tuned benefit / reward package, Barclaycard US pulled ahead of
the competition. The launch of Aviator Silver drove the highest
card activation rate, at a pace faster than any previous launch.
Barclaycard US
Bankof
Montreal(BMO)
Savings Builder Account
Savings Builder Account is a high interest rate savings account
– the first in Canada to offer bonus interest when customers
save $200+ / month. Innovation in the stagnant savings
category that delivered actual value drove rapid acquisition.
BEST NEW SERVICE
31

34. E*TRADE
EPIX
EPIX’s Android TV App
EPIX’s Android TV App delivers four live EPIX channel feeds,
as well as streaming access to thousands of titles on-demand.
The app features a sleek UI, Rotten Tomatoes Ratings, Google
search integration, Android TV recos. - plus trailers and more.
E*TRADE’s App for Apple Watch
E*TRADE’s App for Apple Watch puts the pulse of the market
right in the hands – well, on the wrist – of the busy trader. They
can gain always-on and ever-near access to stock / account
notifications, spot trends as they happen, check accounts, and
track investments - all to be ready when opportunity strikes.
32

35. Hilton HHonors and Uber App
Hilton HHonors and Uber App was rooted in the philosophy
that new technology is only a true innovation if it enhances user
experience. Members seem to agree that the new app does
just that throughout the travel journey through such features as:
Uber ‘Ride Reminder’, and insider recos. via “Local Scene”.
Hilton Worldwide
JLL
RED
RED, a global data and analytics platform for corporate real
estate, connects data, technology, and people together to
enable new levels of productivity for the end-user. As the
industry’s first open and scalable data and analytics platform,
RED is a revolutionary approach to uncovering insights.
BEST NEW SERVICE
33

36. Mark's
MasterCard
City Connector
City Connector, launched by MasterCard and Parkeon, unlocks
parking meters for hyperlocal offers, turning traditional parking
meters into retail hubs, which connect merchants with their
customers via multi-functional on-street connected devices.
Temperature Based Discounts
Canadian men’s fashion chain Mark’s has launched a sales
program where the colder it is outside, the more you save
in store. Currently available across 46 locations in Greater
Toronto, discounts will be set based on the day’s forecasted
low—before wind chill, that is.
34

37. Biometrics Pilot Program
The Biometrics Pilot Program, launched in partnership with
First Tech FCU, will allow the authentication and verification of
transactions using facial recognition and fingerprint biometrics.
Dubbed “Selfie Pay,” the iniital pilot aims to prove the technology
that should significantly simplify the payments process.
MasterCard
MasterCard
Money Send
Money Send by MasterCard is a P2P payments service that
provides a fast, safe, and reliable way to transfer money
between friends and family. Money Send delivers the comfort
that money can reach friends in-need in as little as 24-48hrs.
BEST NEW SERVICE
35

38. Neiman
Marcus
Norwegian
AirShuttle
US-French Caribbean Service
The US-French Caribbean Service launch by Norwegian,
arguably Europe’s best low-cost airline, delivers on their
promise of delivering more for less to travelers. The new routes
will open up an opportunity for travelers to experience new
locales such as Guadeloupe without breaking the bank.
Memory Mirror
Memory Mirror is in-store innovation that provides customers
the ability to see a 360-degree image of themselves in their
selected outfits at the same time as trying them on for fit.
This eliminates wasted time and motion for both staff and the
customer, as outfit decisions are made easier.
36

39. Relay
Relay multi-channel communications suite gives customers
freedom to quickly and cheaply change communications content
and design. The suite enables customers to use the Relay
communication hub software to enhance or modify interactions
with customers in flexible, customized ways.
PitneyBowes
RBCRoyalBank
ofCanada
RBC Wallet
RBC Wallet enables Canadians to make secure payments, more
easily, by using NFC technology via their mobile devices – RBC
is the first North American bank to launch with more secure host
card emulation.
BEST NEW SERVICE
37

40. Sam's Club
SkyJet
SkyJet App for iPhone
The SkyJet App for iPhone, integrated with Apple Pay, is the
first app of its kind in private jet charters. The app is an easier,
more secure way to pay, allowing the discerning jet charter
customer to simply book a private flight with a touch of a finger.
5-3-1 Sam’s Club / MasterCard
5-3-1 Sam’s Club / MasterCard co-branded credit card gives
members the opportunity to earn 5% cash back on fuel, 3%
cash back on dining and travel, and 1% cash back on all other
purchases (up to $5,000 annually).
38

41. Society of Grownups
Society of Grownups was designed to help people find their
“inner adult.” A mix of classes and events (such as supper clubs)
deliver curriculum and content arranged around people that
are seeking to discover what matters most to them, and the
confidence to take that next step forward in life.
MassMutual
TDAmeritrade
Mobile Trader Support Chat
Mobile Trader Support Chat is an in-app chat support service
for traders needing live support – the app chat streamlines
support for TD, and enables quicker service issue resolution for
the busy trader.
BEST NEW SERVICE
39

42. TheNew
YorkTimes
Thomson
Reuters
Bilateral Chat in Eikon
Messenger
Bilateral Chat in Eikon Messenger makes it easier for clients
to do business whilst maintaining the highest standards of
compliance. Users gain increased conversational flexibility
in a fully secure and compliant environment. This reduces
administrative burden, while improving efficiency.
Mobile Moments
Mobile Moments is a new mobile ad solution that features
short stories called “screenplays” created by NYT’s commercial
content group, T-Brand. This will allow NYT to: deliver bigger,
better, and more dynamic mobile creative; provide context for
the mobile creative; and tailor creative to readers’ needs.
40

43. T-Mobile Delivers for Wireless
Customers at Home & Abroad
T-Mobile Delivers for Wireless Customers at Home & Abroad
via a series of moves to deliver on the Un-Carrier promise.
Features include: free roaming in Canada and Mexico;
Wi-Fi Calling; unused data monthly roll-over; and a simple
process that further differentiates the T-Mobile experience.
T-Mobile
UnitedAirlines
Flight Attendant
iPhone 6+ devices
Flight Attendant iPhone 6+ devices rolled-out to nearly
25,000 flight attendants upon launch – a big-bang approach
aiming to quickly achieve service improvements at-scale. The
devices offer attendants simple, one-touch access to valuable
information, enabling them to better serve customers.
BEST NEW SERVICE
41

44. UnitedAirlines
USAA
Specs: Augmented Reality
Home Search
Specs, an augmented reality home search tool. By simply
pointing a SmartPhone at a home, users quickly obtain trusted,
real-time information on pricing. Specs was designed to lessen
the costs of moving, given that USAA customers move more
often, on average.
Private Screening
Private Screening is an in-flight entertainment service that
leverages the ubiquity of smart mobile devices to lower the
cost-burden of monitor and other infrastructure investment.
A well curated content library is stored on an on-board server,
improving reliability and quality relative to WiFi.
42

45. Mobile Location Confirmation
Mobile Location Confirmation is a mobile-based location
service that accurately assesses a customer’s current location
relative to payment location in order to better identify fraudulent
charges and reduce unnecessary payment declines when the
user happens to be in a non-typical location given payment
patterns.
Visa,Inc.
Visa,Inc.
Visa Checkout
Visa Checkout is a quick and easy payment service that enables
consumers throughout the US, Canada and Australia to pay for
goods online, on any smart mobile device, in just a few clicks.
Visa has driven retailer adoption beyond incumbent ApplePay.
BEST NEW SERVICE
43

46. Western
Union
“Stage and Pay” Money Transfer
“Stage and Pay” Money Transfer is rolling-out to every
Walgreens in the US. The service utilizes existing in-store photo
kiosks and technology, and does not require additional staff.
For customers, it provides expanded access to WU, and a
simple, speedy, and safe transaction process.
44

47. AWARD FOR
BEST NEW VENTURE
An innovation that has taken your company into a
new market or category
The winners of this award will have delivered:
A. A step change in the core business of a large
organization
B. A sizeable impact on the market
C. Evidence of considerable entrepreneurship in
overcoming the challenges associated with a change
in strategic direction within the organization
35

48. American
Express
Avery
UltraDuty GHS
Chemical Labels
In response to US regulations to standardize chemical labeling,
Avery launched UltraDuty GHS Chemical Labels - a new line
of labels and free software designed to be waterproof and
resistant to chemicals, abrasion tearing and UV.
The Centurion Lounge
The Centurion Lounge is a world-class airport lounge for
American Express Card Members. By creating their own
network of lounges, AMEX satisfied a need for all its Members,
regardless of their airline choice.
46

49. BEST NEW VENTURE
BMW
BMW i DC Fast Charger
Moving beyond cars, BMW have addressed cost, weight, and
installation barriers to launch the i DC Fast Charger, an electric
vehicle charger which can save over 2 hours vs. a standard
charging station.
Charles Schwab
Corporation
Schwab Intelligent Portfolios
Schwab Intelligent Portfolios is an automated advice and
money management service which makes investing and
portfolio management more accessible to more people. Unlike
others, it does not charge standard fees or commissions.
47

50. GEVentures and
Evidation Health
Evidation Health
Evidation Health generates real-world clinical and economic
evidence in a range of healthcare systems to enable learning.
It uses predictive analytics to help payers and providers deploy
the best strategies for the right patients at the right time.
BankMobile
BankMobile is America’s first absolutely fee-free bank aimed
at helping the underbanked, millennials, and middle income
Americans by providing affordable access to financial services.
CUSTOMERS
BANK
48

51. BEST NEW VENTURE
GoBank
Together with Walmart, GreenDot successfully introduced
GoBank, the very first checking account to ever be sold off a
j-hook in a retail setting.
GreenDot
Corp.
Macy'sand
Nineteenth Amendment
Nineteenth Amendment x
Macy’s
Macy’s collaborated with fashion start-up Nineteenth
Amendment to introduce over 300 up-and-coming designers
to Macy’s Millennial shoppers. Garments are made on demand
reducing risk for new designers and minimizing inventory issues.
49

52. NewYork
CityFC
Orlando
CitySC
New MLS Team Launch
Orlando City SC launched a new Major League Soccer team in
Florida. Experienced a tremendous reception from the city, with
a sellout of the Orlando Citrus Bowl for the home opener with
over 62,000 fans present.
The City Football Group
Approach: A Global Footprint
with Local Identities
The City Football Group leveraged their global football
franchise experience to create a local community club - New
York City FC. New Yorkers have embraced their new Club,
which is one of the best supported teams in the league.
50

53. BEST NEW VENTURE
PBS KIDS Line Exclusive for
Whole Foods Market
PBS KIDS Line Exclusive to Whole Foods Market, is a new line
of 47 products designed to bring social consciousness around
consumer products to children across several new categories,
including school supplies and toys.
PBSKIDS&
WholeFoods
Rider
Insurance
Rider Classifieds
Rider Classifieds allows people to post a free classified listing
to buy, sell or trade motorcycles, ATVs and off-road vehicles.
Pulling from social media platforms and with a direct upload
feature, it drives insurance leads to the business.
51

54. Sheraton Hotels
&Resorts
Starwood Hotels
&Resorts
Element Hotels
Element is a new lifestyle hotel that provides healthy food
offerings, distinct eco-design, and bike share programs, where
guests can stay fit and explore the local trails.
Sheraton Grand
Sheraton Grand is a new premier tier of the iconic hospitality
brand, recognizes exceptional Sheraton hotels and resorts
for their enticing destinations, distinguished designs, and
excellence in service and guest experiences.
52

55. BEST NEW VENTURE
Target Open House
Open House, A learning lab to test hypotheses, iterate ideas,
and develop approaches to IoT (Internet of Things) market. The
Lab is an open platform which brings customers, partners, and
experts together in the retail environment..
Target
Corporation
U.S.Bank
Your Community App
Your Community App is a new marketing platform providing
financial education materials, local events listings and offers from
local merchants. It’s designed to drive branch traffic and create
opportunities for exclusive business partnerships.
53

56. Verizon
Virgin
Hotels
Virgin Hotels & Gap:
“We’ve Got You Covered.”
To help travelers who are missing clothes (lost luggage,
forgotten items etc.), Virgin Hotels partnered with Gap to
offer guests an easy way to purchase clothes and have them
delivered straight to their hotel room with no delivery fee.
Go90
Go90 is a library of high quality Video Content which
consumers are able to access on any mobile operating system,
any carrier, anytime via the Go90 App. Advertising funding
enables great content to be consumed for free.
54

57. BEST NEW VENTURE
Retail Intelligence Suite
The Retail Intelligence Suite allows retailers to engage the right
customers, in the right way, at the right time via a private, secure,
opt-in online community. It includes engagement tools and
access to a library of retail surveys.
Vision
Critical
55

58. Xerox
10
Telehealth Innovation
HealthSpot is a telemedicine platform, accessed via kiosk, that
addresses existing challenges to telehealth delivery, such as:
interoperability, clinical workflow, reimbursement, security &
privacy, and physician adoption.
56

59. AWARD FOR
SOCIAL IMPACT
An innovation that has had a positive social or
environmental impact
The winners of this award will have delivered:
A. A product or service that has delivered a clear
benefit to society or the environment
B A sizeable impact on the market
C. Evidence of considerable entrepreneurship in
overcoming the challenges associated with
delivering social impact from within a large
corporate organization
35

60. AARP&United
Healthcare
Barclays
Behavioral Finance Tool
Barclays created the Behavioral Finance Tool, a product suite
to make it far easier for clients to generate social impact with
their investments.
The Longevity Network
The Longevity Network is an online community promoting
innovation for customers over the age of 50. The site promotes
innovative products and services across sectors including home
devices, medical care, insurance, banking, sports etc.
58

61. SOCIAL IMPACT
Path to Prime
Path to Prime helps customers with sub-prime credit ratings ‘get
on the path to prime interest rates. Customers that consistently
make on-time payments are rewarded with improved credit
worthiness, and receive financial education.
Barclays
BitLanders
Social Network Rewarding
Creativity in Developing
Countries
Bitlanders is an anonymous social networking platform with a
virtual currency enabling people, especially women in muslim
countries, to contribute creative content, be rewarded, and gain
access to benefits such as educational resources.
59

62. DirectEnergy
Esquire
Magazine
Esquire Mentoring Initiative
The Esquire Mentoring Initiative provides mentoring to boys
and young men through the influence of celebrities, politicians,
business and regular people. In less than a year, ~1M people
have been involved with the program.
Direct Your Energy:
Reduce Your Use
The Reduce Your Use dashboard helps customers understand
their energy usage. An algorithm creates an itemized bill by
individual appliance. This feature helps reduce individual
consumption, and the overall energy burden for the state of
Texas.
60

63. SOCIAL IMPACT
Converting Loyalty Currency into
Higher Education Funds
HigherEdPoints helps students and families by providing a
new source of funds. It links loyalty programs and over 75
participating higher education institutions for the conversion of
loyalty points into funds for higher education.
HigherEdPoints
Inc.
Mercer in collaboration
withJiff
Health Pathfinder
Health Pathfinder is an enterprise benefits platform that enables
employers to curate and bundle specific offerings in order to
deliver a personalized benefits package to employees, while
also rewarding them for making health choices.
61

64. StarwoodHotels&
ResortsWorldwide
Toyota
TeenDrive365:
Distracted Driving Experience
Motor vehicle crashes are the leading cause of death for
teenagers. TeenDrive365 educates teens and parents about
the dangers of distracted driving using an Oculus Rift simulator.
Our Water Story:
Thinking Beyond Conservation
Our Water Story: Thinking Beyond Conservation aims to
reduce water consumption across the entire SPG portfolio. The
range of tactics includes infrastructure efforts, e.g. pool covers
and customer communications to help them play their part.
62

65. SOCIAL IMPACT
Clave al Exito
Clave al Exito is an online tool to help Hispanic parents engage
in and support their children’s education with the goal of
increasing the number of Hispanic students in college. It is now
expanding into a bilingual version.
Univision7
63

66. THANKS
We would like to thank all of the companies that submitted entries to the Corporate
Entrepreneur Awards 2015 and every team and individual who promotes
entrepreneurship in big business.
We would also like to thank our Speakers, the team at Market Gravity, and of course the
judging panel for making the difficult decisions in picking the winners of each category.
Thank you!
64

67. AboutMarketGravity
Market Gravity is a specialist innovation and growth consultancy.
We bring the entrepreneurial mindsight to big business, and
deliver a unique fusion of rich insight, smart design & prototyping,
and commercial rigor to help make their brilliant ideas happen.
WHAT WE DO
Innovation isn’t just for start-ups…
We work with the world’s biggest businesses to identify, design and prototype new
products and services.
Every big business is full of brilliant ideas and ambitious individuals looking to deliver
them, but they can be lost in the world of business as usual. We help our clients develop
great ideas and make them real, quickly.
HOW WE DO IT
Commercially robust and emotionally compelling new products and services.
We bring together insight, design and commercial expertise all under one roof. Our
cross-functional innovators work with client teams to create momentum throughout the
innovation lifecycle:
• Discover. We immerse ourselves in customer and market insight to identify
opportunities and bring them to life
• Design. We design brilliant propositions and validate them with customers
• Deliver. We create and test prototypes, prove the commercial case and define the go-
to-market plan
65

68. WHY IT WORKS
From post-it to prototype in 60 days.
Our iterative approach builds and sustains momentum towards a fast and impactful
launch, proving desirability and feasibility at every stage:
• We’re hyper-collaborative. We work hands-on and in joint teams with our clients to
make big ideas real and give the business the confidence to launch
• We work in sprints. Our teams deliver tangible outputs, shaped by on-going customer
feedback, every 4-6 weeks to build and sustain momentum
• We prototype early. This way we can get customers and stakeholders involved in the
design process from the outset
We give you the confidence to launch. The creative design process is underpinned by
rigorous commercials, so the CFO is as happy as the CMO.
66

69. AARP United
Healthcare 58
Adobe 10
AGCO 28
Alaska Airlines 10,20
AMC Theatres 28
American Express 46
American Family
Insurance 11
AOL 29
ATT 29
ATB Financial 30
Avery 20,46
Avis Budget Group 30
Barclaycard US 31
Barclays 11, 58, 59
BitLanders 59
BMO Bank of Montreal 31
BMW 47
Charles Schwab
Corporation 47
Citi 12
Customers Bank 48
Indexofnominees
Diageo 21
Direct Energy 60
E*TRADE 32
EPIX 32
Esquire Magazine 60
Ford Motor Company 21
Four Seasons 22
GE Ventures 48
Greendot 49
Hallmark 12
HigherEdPoints Inc. 61
Hilton Worldwide 22, 33
JLL 33
John Hancock 13
Lowe’s 23
Macy’s and Nineteenth
Amendment 49
Mark’s 34
Marriott International 14
MaRS FinTech 16
MassMutual 39

70. MasterCard 15,34, 35
Mercer 61
MTD Products Inc 23
NBC News 13
Neiman Marcus 36
New York City FC 50
New York Daily News 15
North Carolina Education
Lottery 24
Norwegian Air Shuttle 36
Orlando City SC 50
PBS KIDS 51
Pearson PLC 14
Pitney Bowes 37
Pornhub 24
RBC Royal Bank of Canada 37
Rider Insurance 51
Rose-Hulman Institute of
Technology 16
Sam’s Club 38
Sargento Foods Inc. 25
Sheraton Hotels Resorts 52
Skyjet 38
Starwood Hotels
Resorts 17, 25,52, 62
Target Corporation 53
TD Ameritrade
Mobile Trader 39
TELUS 17
The New York Times 18
Thomson Reuters 40
T-Mobile 41
Toyota 62
Transamerica 18, 40
U. S. Bank 53
United Airlines 26,41,42
Univision 63
USAA 42
Verizon 54
Virgin Hotels 54
Visa Inc 43
Vision Critical 55
Western Union 44
Xerox 56