The State of Mobile 16

2. In The Pocket
Team Picture

3. What we do
—

5. WE BUILD PRODUCTS
AND PLATFORMS FOR
THE CONNECTED WORLD
—

6. & MANY MORE
Our clientsWho /

7. “DON’T SHIP THE
ORGCHART”
—
Steven Sinofsky, Microsoft

8. The Postmobile Dust
is Settling…

10. —
Postmobile / The Next Wave
Internet of Things Artificial Intelligence Mixed Reality

11. EXACTLY

12. —
Postmobile / Think Different
With that in mind, don’t start your brainstorm like this:

13. Postmobile / Think Different
Atlas Plan ProductCompass

14. Postmobile / Think Different
“Play where
the puck is going to be”
Compass

15. 5 TRENDS

16. —
5 Trends / Location is everywhere
IoT and Augmented Reality
are redefining location.
As a result, user experiences will be automated.

17. —
5 Trends / Atomic Services
The self-contained app is dead.
Unbundle to be where the consumer is
Or… become the bundle.

18. —
5 Trends / Virtual Reality is Really Happening
In the future, mixed reality might
become the interface that displaces
the smartphone.
Today, it’s a compelling solution to a problem
we haven’t discovered yet. Get your feet wet, now!

19. —
5 Trends / The Rebirth of Hybrid
The best mobile experience is native.
But, webtechnology has slowly adapted to mobile. Smart
developers are increasing the use of web in apps and we predict a
future where most apps are hybrid.

20. —
5 Trends / Machine Learning
Breakthroughs in AI-research are
bringing a 60-year old dream to fruition.
This is probably the most significant
evolution that we will experience in our
lifetime.
As computers get smarter and more humanlike, our
apps will become simpler, more magical and
ultimately… disappear.

21. 4 COMMANDMENTS

22. —
4 Commandments
1. Set goals and measure

23. —
4 Commandments
2. Ship!

24. —
4 Commandments
MT. EVER
MT. EVERER
MT. EVEREST
3. Speed & simplicity

25. —
4 Commandments
4. Team and mandate