Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneur and startuppers. Annually it takes place on 2-4 of October in Lviv at the Arena Lviv stadium. In 2015 conference gathered more than 1400 participants and over 100 speakers from companies like Facebook. FitBit, Mail.ru, HP, Epson and IBM. More details about conference at itarene.lviv.ua.

1. A PRAGMATIC
GUIDE TO
DESIGN
THINKING
MATTHIASLANGHOLZ
@mattlangholz

2. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHAT IS INNOVATION?
Printing press The Internet
Innovation is causing change
in a meaningful way

3. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
OVERVIEW OF THE TALK
1. Why apply Design Thinking?
2.How we apply it
3.How you can start with it tomorrow

4. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
Design Thinking is
USER CENTERED
WHY DESIGN THINKING?
Causing meaningful change
affects people

5. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Make Test Fail & learn
Design Thinking is
EXPERIMENT & ITERATE
Flexible strategies
are needed in a fast changing world

6. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Design Thinking is
COLLABORATION
Future challengesdemand
holistic solutions
People
Business Tech

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HOW WE APPLY
DESIGN THINKING

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THE DESIGN & CO-INNOVATION CENTER

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HOW WE APPLY
DESIGN THINKING
USER CENTRICITY

10. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE ENGAGE WITH USERS
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

11. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
USER RESEARCH
Interviews Observe users in
their environment
Inspiration from
the unexpected

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VALIDATION
Test with
users
“You are not like
SAP, I like you”
Fail and learn
early

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HOW WE APPLY
DESIGN THINKING
EXPERIMENT & ITERATE

14. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

15. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE

16. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY
DESIGN THINKING
COLLABORATION & SPACE

17. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

18. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

19. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

20. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN
START TOMORROW

21. © 2015 SAP SE or an SAP affiliate company. All rights reserved.© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
User
Centricity

22. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH USER-CENTRICITY
GET OUT OF
YOUR OFFICE!
Observe
Ask
Learn
Who are you
designing for?
Share and
discuss insights

23. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Experiment
& Iterate
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

24. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH EXPERIMENT & ITERATE
Get your ideas
out of your
head
Embrace failureShow your ideas
to others

25. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Collaboration
& Space
© 2015 SAP SE or an SAP affiliate company. All rights reserved.

26. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH COLLABORATION & SPACE
Don‘t think in
hierarchies
Think in a
broader
context
Space
matters

27. © 2015 SAP SE or an SAP affiliate company. All rights reserved.
MATTHIAS LANGHOLZ
matthias.langholz@sap.com
@mattlangholz
experience.sap.com/designservices
@sap_designs