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6 Event
Trends
You Can’t
Ignore
So you’ve been planning an event.
AWESOME LOGO
You’ve got a banner with your brand logo,
picked a venue and sent out invites—
You’ve got a banner with your brand logo,
picked a venue and sent out invites—
should be enough, right?
AWESOME LOGO
Not quite.
Your audience is changing.
#
Your audience is changing.
Technology is changing.
Your audience is changing.
Technology is changing.
And the status quo won’t work anymore.
Infuse your event with these
6 trends
Infuse your event with these
6 trends
and get stronger, more impactful results.
1 Think Democracy
1 Think Democracy
People want to participate if you give them control.
1 Think Democracy
Don’t just design your event with your people
in mind. Get advice from your audience.
Allow them to vote on content,
layout of the venue, timing—
even food.
Insert Emotion2
2 Insert Emotion
Dry, clinical events don’t have the same appeal
2 Insert Emotion
Dry, clinical events don’t have the same appeal
as ones that offer dynamic, emotional experiences.
Aside from simply capturing your
audience’s attention, experiences
with emotions can drive behavior
change and positive brand loyalty.
Make a Connection3
3 Make a Connection
All marketers are trying to create a lasting
connection with their audience.
3 Make a Connection
Accordingly, brand experiences must have a
human element that ties together your goals,
3 Make a Connection
Accordingly, brand experiences must have a
human element that ties together your goals,
your message
3 Make a Connection
Accordingly, brand experiences must have a
human element that ties together your goals,
your message and your audience
IN A FASCINATING WAY.
One-Off Events Don’t Work4
4 One-Off Events Don’t Work
And that means your event must tie into other
engagement tactics you offer.
Your event is a stepping stone to
the next connection point with your
audience—you need to work hard
to keep attention and stay relevant.
Let’s Get Phigital5
#
Let’s Get Phigital
It’s not about an all-digital event.
5
Let’s Get Phigital
Nor should an immersive event be exclusively
inside the walls of your venue.
5
Integrate physical/real and digital/virtual to
create a holistic design through personalization,
audience tracking, mobile experience and more.
6 Partnerships Mean Power
6 Partnerships Mean Power
Brands are lauding agency partners as the secret
sauce behind their best events.
Working together with strong, like-
minded partners empowers companies
to push boundaries and build stronger,
healthier brands through live experiences.
Want More Event Tips?
Article: 6 Actionable Ways to Spice Up Your
Event Branding
Article: 5 Event Tech Tips to Maximize
Engagement in 2016
White Paper: Bring Meeting Strategy
into Focus
Client Story: Auto Parts Distributor Expo
ITA Group provides innovative engagement solutions—events,
incentives and recognition programs—that maximize business
impact and value for organizations globally.
For more than 50 years, we’ve served as a proven, trusted partner for some
of the world’s biggest brands. And, each of our solutions is infused with
Motivology
SM
, an exclusive brand of motivation that gives our clients a competitive
advantage in aligning and motivating their most important asset—their people.
Learn more of our story at itagroup.com.

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6 Event Trends You Can't Ignore

  • 2. So you’ve been planning an event.
  • 3. AWESOME LOGO You’ve got a banner with your brand logo, picked a venue and sent out invites—
  • 4. You’ve got a banner with your brand logo, picked a venue and sent out invites— should be enough, right? AWESOME LOGO
  • 6. Your audience is changing.
  • 7. # Your audience is changing. Technology is changing.
  • 8. Your audience is changing. Technology is changing. And the status quo won’t work anymore.
  • 9. Infuse your event with these 6 trends
  • 10. Infuse your event with these 6 trends and get stronger, more impactful results.
  • 12. 1 Think Democracy People want to participate if you give them control.
  • 13. 1 Think Democracy Don’t just design your event with your people in mind. Get advice from your audience.
  • 14. Allow them to vote on content, layout of the venue, timing— even food.
  • 16. 2 Insert Emotion Dry, clinical events don’t have the same appeal
  • 17. 2 Insert Emotion Dry, clinical events don’t have the same appeal as ones that offer dynamic, emotional experiences.
  • 18. Aside from simply capturing your audience’s attention, experiences with emotions can drive behavior change and positive brand loyalty.
  • 20. 3 Make a Connection All marketers are trying to create a lasting connection with their audience.
  • 21. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals,
  • 22. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals, your message
  • 23. 3 Make a Connection Accordingly, brand experiences must have a human element that ties together your goals, your message and your audience
  • 26. 4 One-Off Events Don’t Work And that means your event must tie into other engagement tactics you offer.
  • 27. Your event is a stepping stone to the next connection point with your audience—you need to work hard to keep attention and stay relevant.
  • 29. # Let’s Get Phigital It’s not about an all-digital event. 5
  • 30. Let’s Get Phigital Nor should an immersive event be exclusively inside the walls of your venue. 5
  • 31. Integrate physical/real and digital/virtual to create a holistic design through personalization, audience tracking, mobile experience and more.
  • 33. 6 Partnerships Mean Power Brands are lauding agency partners as the secret sauce behind their best events.
  • 34. Working together with strong, like- minded partners empowers companies to push boundaries and build stronger, healthier brands through live experiences.
  • 35. Want More Event Tips? Article: 6 Actionable Ways to Spice Up Your Event Branding Article: 5 Event Tech Tips to Maximize Engagement in 2016 White Paper: Bring Meeting Strategy into Focus Client Story: Auto Parts Distributor Expo
  • 36. ITA Group provides innovative engagement solutions—events, incentives and recognition programs—that maximize business impact and value for organizations globally. For more than 50 years, we’ve served as a proven, trusted partner for some of the world’s biggest brands. And, each of our solutions is infused with Motivology SM , an exclusive brand of motivation that gives our clients a competitive advantage in aligning and motivating their most important asset—their people. Learn more of our story at itagroup.com.