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Magento enterprise presentatie

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De Magento Enterprise presentatie voor het Magento e-commerce forum.

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Magento enterprise presentatie

  1. 2. The eCommerce Ecosystem Magento at the Core of eCommerce The Magento Experience Magento Enables Success Supplemental Pages
  2. 3. The eCommerce Ecosystem
  3. 5. Magento Metrics 3 Million+ Downloads of Magento Community $25 Billion Transactions / year 500,000+ Community Members and Forum Posts 4,800+ Extensions 110,000+ Merchants
  4. 6. Source: Tom Robertshaw, Meanbee www.meanbee.com Magento Zen Cart WP eCommerce OpenCart ECSHOP Interspire Yahoo Stores Volusion Ubercart PrestaShop osCommerce VirtueMart World’s Leading Platform
  5. 7. “ The Magento system integrator ecosystem is significant, with estimated collective revenues approaching - Forrester Research, June 2011 $1 billion annually.”
  6. 8. The Magento Experience Magento Architecture Magento Enterprise Magento Mobile Magento Customers
  7. 9. Software Development Lifecycle
  8. 10. Magento Architecture <ul><ul><li>Extensible and Upgradeable Architecture </li></ul></ul><ul><ul><ul><li>PHP5 Built on Zend Framework </li></ul></ul></ul><ul><ul><ul><li>Event Driven Architecture to Simplify System Extensibility </li></ul></ul></ul><ul><ul><li>Architecture Maintains Upgradeability with Customizations </li></ul></ul><ul><ul><ul><li>Core </li></ul></ul></ul><ul><ul><ul><li>Local </li></ul></ul></ul><ul><ul><ul><li>Community </li></ul></ul></ul><ul><ul><li>Core Flexibility on Design Look and Feel </li></ul></ul><ul><ul><ul><li>MVC Architecture </li></ul></ul></ul><ul><ul><li>Core API opens platform for integration </li></ul></ul><ul><ul><ul><li>Supports Both SOAP and XML-RPC Protocols </li></ul></ul></ul><ul><ul><ul><ul><li>Catalog  Cart & Checkout </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Customer  Order </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product  Gift Messages </li></ul></ul></ul></ul>
  9. 11. Enabling Online Business Manufacturing/ Suppliers/ ERP System Accounting & Finance Inventory/ Shipping Fulfillment Web/ Content Development Marketing Tools Customer Service & Support Product Development/ Purchasing Core of eCommerce Menu
  10. 12. Magento Enterprise
  11. 13. Magento Features EE1.11 and CE1.6 <ul><li>Shipping Integration with label printing </li></ul><ul><li>Return Merchandize Authorization (EE only) </li></ul><ul><li>Configurable widget for tracking orders in catalog </li></ul><ul><li>Persistent shopping cart </li></ul><ul><li>Scheduled Import/Export (EE only) </li></ul><ul><li>Price and promotion permission (EE/PE only) </li></ul><ul><li>Multi DB support refactoring </li></ul><ul><li>Minimum advertised price </li></ul><ul><li>Additional coverage of SOAP APIs </li></ul>
  12. 14. Experience Menu | Architecture Magento Enterprise Features Product Catalog Easy-to-use, Permission Based Admin Panel Security & Standards Compliance Marketing Tools Infrastructure & Back-end Integration Consumer Experience & Design Performance
  13. 15. Untamed Creativity with Magento
  14. 16. Magento Enterprise <ul><li>Marketing tools that help turn browsers to buyers </li></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Product Suggestions </li></ul></ul><ul><ul><li>Upsell and Cross-sell Tools </li></ul></ul><ul><ul><li>Consumer Generated Product Reviews and Ratings </li></ul></ul>Experience Menu | Architecture Marketing Tools
  15. 17. Magento Enterprise: Upsell and Cross-sell Experience Menu | Architecture Marketing Tools
  16. 18. Magento Enterprise <ul><li>Managing the Product Catalog </li></ul><ul><ul><li>Content Management System </li></ul></ul><ul><ul><ul><li>No technical knowledge necessary </li></ul></ul></ul><ul><ul><ul><li>Version Control </li></ul></ul></ul><ul><ul><li>Attribute Management </li></ul></ul><ul><ul><li>Personalized content based on user profiles </li></ul></ul><ul><ul><li>Content staging - merge to the live site on-demand or scheduled </li></ul></ul><ul><ul><li>Admin controls of publishing privileges </li></ul></ul><ul><ul><li>Layered navigation (filtered search) and Solr Search </li></ul></ul>Experience Menu | Architecture Product Catalog
  17. 19. Magento Enterprise: Customization at Work Experience Menu | Architecture Product Catalog
  18. 20. Magento Enterprise Experience Menu | Architecture Consumer Experience & Design <ul><li>Build Customer Loyalty and Increase Repeat Customers </li></ul><ul><ul><li>Customer Engagement </li></ul></ul><ul><ul><ul><li>Targeted marketing campaigns </li></ul></ul></ul><ul><ul><ul><li>Promotions </li></ul></ul></ul><ul><ul><ul><li>Wish Lists and Gift Registries </li></ul></ul></ul><ul><ul><ul><li>Loyalty and Rewards Points programs </li></ul></ul></ul>
  19. 21. Magento Enterprise: Customer Loyalty Features at Work Experience Menu | Architecture Consumer Experience & Design
  20. 22. Magento Enterprise <ul><li>Back-office Integration and Infrastructure Support </li></ul><ul><ul><li>Admin Capabilities </li></ul></ul><ul><ul><ul><li>Track and Review Admin Actions </li></ul></ul></ul><ul><ul><ul><li>User Friendly Admin Dashboard </li></ul></ul></ul><ul><ul><li>Integration with Third-party Applications </li></ul></ul><ul><ul><ul><li>ERP </li></ul></ul></ul><ul><ul><ul><li>CRM </li></ul></ul></ul><ul><ul><li>Create Multiple Sites with One Enterprise Instance </li></ul></ul><ul><ul><li>Reporting and Analytics </li></ul></ul>Experience Menu | Architecture Infrastructure
  21. 23. Magento Enterprise Experience Menu | Architecture Infrastructure Lots of product types, many vendors, a sophisticated inventory tracking system – Magento manages it all.
  22. 24. <ul><li>Performance Features </li></ul><ul><ul><li>Full Page Caching for All Users </li></ul></ul><ul><ul><li>Caching of Content for Category, Product and CMS Pages </li></ul></ul><ul><ul><li>Solr Search </li></ul></ul><ul><ul><li>PHP Accelerator </li></ul></ul><ul><ul><li>Order Archiving </li></ul></ul><ul><li>Security / Compliance Features </li></ul><ul><ul><li>PA-DSS Compliant </li></ul></ul><ul><ul><ul><li>Aids Merchants in Achieving PCI Compliance </li></ul></ul></ul><ul><ul><ul><li>Strong Data Encryption </li></ul></ul></ul>Magento Enterprise Experience Menu | Architecture Performance Security
  23. 25. Magento Enterprise: Zenni Optical <ul><li>Results: </li></ul><ul><ul><li>Orders increased by 30% </li></ul></ul><ul><ul><li>4,000 to 5,000 orders/day </li></ul></ul><ul><ul><li>Up to 80,000 unique visitors/day </li></ul></ul>Performance Security
  24. 26. Sales Module Scalability (Checkout) 3 web 1 database 2 web 1 database 1 web 1 database Concurrent Connections Performance, orders / hour
  25. 27. Shipping Integration 02/21/12
  26. 28. Return Merchandise Authorization (RMA)
  27. 29. Persistent Shopping Cart – The problem
  28. 30. Enterprise 1.11 - Persistent Shopping Cart WWW Experience Menu |
  29. 31. Magento Enterprise Premium Package <ul><li>The Package includes </li></ul><ul><li>Multiple Magento Enterprise licenses </li></ul><ul><ul><ul><li>Two production and one development license for one year or three years </li></ul></ul></ul><ul><ul><ul><li>Additional production licenses at a discounted price </li></ul></ul></ul><ul><li>Platinum-level Magento Support </li></ul><ul><ul><ul><li>Including 24/7 live phone support </li></ul></ul></ul><ul><li>Magento Expert Consulting Group Advisory Jump Start Package </li></ul><ul><ul><ul><li>Architectural Advisory </li></ul></ul></ul><ul><ul><ul><li>Comprehensive Code Review </li></ul></ul></ul><ul><li>Training </li></ul><ul><ul><li>Two seats for the “eCommerce with Magento” course </li></ul></ul>
  30. 32. Magento Mobile
  31. 33. Simple <ul><li>How It Works </li></ul><ul><ul><li>STEP 1 </li></ul></ul><ul><ul><ul><li>The free mobile extension is part of the admin panel </li></ul></ul></ul><ul><ul><li>STEP 2 </li></ul></ul><ul><ul><ul><li>Purchase an application key (license) and submit your app to Magento using the new mobile admin panel </li></ul></ul></ul><ul><ul><li>STEP 3 </li></ul></ul><ul><ul><ul><li>Magento completes the iTunes submission process and maintains code for a low </li></ul></ul></ul><ul><ul><ul><li>annual or monthly fee. </li></ul></ul></ul>Experience Menu WWW |
  32. 34. Resource Efficient Experience Menu WWW |
  33. 35. Magento Go <ul><ul><li>For small merchants with big ambitions, Magento Go is a powerful, hosted online store platform. </li></ul></ul><ul><ul><ul><li>Customizable themes </li></ul></ul></ul><ul><ul><ul><li>Flexible catalog options </li></ul></ul></ul><ul><ul><ul><li>Marketing tools </li></ul></ul></ul><ul><ul><ul><li>Multiple payment gateways </li></ul></ul></ul><ul><ul><ul><li>Merchant education </li></ul></ul></ul><ul><ul><ul><li>Magento Go extensions </li></ul></ul></ul><ul><ul><ul><ul><li>Magento Connect </li></ul></ul></ul></ul>
  34. 39. Magento Training and Education Enabling Success Menu WWW |
  35. 40. Magento Expert Consulting Services Enabling Success Menu WWW |
  36. 41. Other Key Magento Groups Support Team Customer Success Group End-User & Channel Sales
  37. 42. Enabling Success Menu WWW |