Dan Hon of Six to Start's presentation from the IPA Strategy Group's 'Game Changers: Strategy – Creativity – Technology' event on Wednesday 13th May 2009.

2. Six to Start
We Told Stories
IPA Game Changers, 13 April 2009

3. We’re Six to Start.
We invent and build new
kinds of entertainment.

4. Six to Start IPA Game Changers 09
We make games, stories and
playful things where the
internet is the glue knitting
lots of different platforms
together.
Some people call these things
Alternate Reality Games.

5. Six to Start IPA Game Changers 09
ARG

6. Six to Start IPA Game Changers 09
(Don’t get me started on ARGs)

7. Six to Start IPA Game Changers 09
We Tell Stories.
WINNER: SXSW WEB AWARDS 2009: Best of Show
WINNER: SXSW WEB AWARDS 2009: Experimental Category
March 2008, Penguin Books UK

8. Six to Start IPA Game Changers 09
We Tell Stories.
March 2008, Penguin Books UK

9. Six to Start IPA Game Changers 09

10. Six to Start IPA Game Changers 09
What we did.
Cemented Penguin’s position
through massive organic old
and new media PR §
Innovated in reaching new
audiences § Advertised by
driving people to new
Penguin releases.

11. Six to Start IPA Game Changers 09
What we did.
300k reads through massive
organic old and new media PR
§ Zero ATL § Advertised by
driving people to new
Penguin releases.

12. Six to Start IPA Game Changers 09
How we did it.
A quick development period
Fast approval turnaround
Close creative collaboration
Respect for talent
Agile development
Rapid prototyping

13. Six to Start IPA Game Changers 09
What’s next.
Smokescreen for Channel 4 Education

14. Six to Start IPA Game Changers 09
hello@sixtostart.com