Remove the fears of implementing a DAM solution, just do it!

1. Stop Overthinking Your Technology – Just do it!
Tiffany Randall, IO Integration
©2014 IO Integration, Inc. All rights reserved.

2. Connecting Content and Users
© 2014 IO Integration, Inc. All rights reserved.

3. Manage
your
content,
you
are
managing
your
connections
© 2014 IO Integration, Inc. All rights reserved.

4. The process
© 2014 IO Integration, Inc. All rights reserved.
is
mysterious….
4
• Metadata schemas and taxonomy
• User Interviews
• Knowledge organization
• Information Architecture
• Search capability
• Cross-functional Communication
• User Training
• Technical writing
• Information Policy
• Digital rights management

5. ….And lacks sex-appeal
© 2014 IO Integration, Inc. All rights reserved.
5
• Can be intimidating and abstract
• Sometimes hard to explain
• Low on the priority list
• Cross-functional cooperation
• Broad array of vendors
• Defining scope and purpose
• Choosing channels and platforms

6. Just move the ball forward
© 2014 IO Integration, Inc. All rights reserved.
6
• Shameless promotion
• Build a support system
• Become a thought leader
• Communicate trends
• Promote the benefits
• Listen with compassion
• Buy the drinks

7. Pitching the flight plan
• Envision the future
• Sell the benefits/risks
• Sketch out the specs
• Know your audience
• Anticipate objections
• Be patient
• Repeat yourself often
• Buy the drinks
© 2014 IO Integration, Inc. All rights reserved.

8. Position Yourself as the Lifeguard not the Gatekeeper
YES NO
© 2014 IO Integration, Inc. All rights reserved.
8

9. People Love Talking about Themselves ..Connect by Focusing on Them
© 2014 IO Integration, Inc. All rights reserved.

10. Take responsibility and show strength
© 2014 IO Integration, Inc. All rights reserved.
10