Stop Overthinking your DAM Brand - Just Do it!

1. IO Integrations RoadShow - November 12, 2014
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2. pinpoint the challenge:
establish the core
objective of your DAM
system.
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3. customize the user experience:
tailor the experience
towards your audience,
making them want to
stay a while.
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4. prioritize your requirements:
credit: rohdesign.com
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5. create a phased approach:
determine your needs &
move with urgency.
Realize that this is an
ever evolving organism
& it doesn’t need to be
perfect.
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6. © 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

7. © 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

8. © 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

9. © 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

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13. evaluate the results:
take a survey of how it’s
being perceived and make
the proper adjustments to
address the evolving
business needs.

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