This presentation covers brand content, managing brands, North Plains Systems' technologies for creative production and an introduction to On Brand brand management features and functionality. The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. Related topics covered include Brand Management, Digital Asset Management and Marketing Resource Management.

2. © 2012 IO Integration, Inc. All rights reserved.© 2014 IO Integration, Inc. All rights reserved.
Since the very beginning, managing digital media
and production workflow automation have been at
the heart of what we do. Founded in California by
former Xinet, Apple and DALIM executives and
partners, IO Integration has been helping
companies innovate, automate and resonate with
customers since 2001. Fast forward to 2014, and
we help top retailers, agencies, marcom and
publishers rapidly deliver digital media to any
platform worldwide.

3. © 2012 IO Integration, Inc. All rights reserved.
Jill is a results-oriented executive with 20 years of experience in integrated technology
marketing and product management for startups and industry leaders alike, including Adobe,
Microsoft, Akeena Solar, and Equifax. She has led product management teams that produced
award winning shrink-wrapped and SaaS software that benefits millions of users, and directed
world-wide ROI-driven marketing strategies and campaigns, driving demand and building
brand equity. She has a passion for customer experience and engagement, an analytical
background, and an entrepreneurial spirit.
MBA in Marketing from Seattle University and BA in Cognitive Science and Econometrics
3
Jill Talvensaari
VP of Marketing
IO Integration @ioi_inc
jill@iointegration.com

4. © 2012 IO Integration, Inc. All rights reserved.© 2014 IO Integration, Inc. All rights reserved.
Introductions - Rory McClelland, North Plains Systems
One of the world’s foremost experts on On Brand, Rory has helped define, develop,
manage, roll-out and grow both beautifully simple and highly sophisticated brand
management and web application solutions for many bespoke brands such as the
National Trust, US Army, BBC, Distell, Nokia, Lowe Worldwide, Grey Advertising and
more. Since 2006, in positions ranging from developer to program and product
management, Rory has worn many hats while he helped grow On Brand into one of the
most recognized user-friendly, brand management applications available today. During
his tenure, the company has grown from 15 to 200 people. On Brand is built on the
powerful, proprietary Java based web application framework Unify.
Holds an MS in Computer Science from the University of Birmingham
PRINCE2 Project Management Certified"
Rory McClelland
On Brand and
Unify Product Manager
North Plains Systems
rmcclelland@northplains.com

5. © 2013 IO Integration, Inc. All rights reserved.
multi-channel content marketing technology
Creating engaging consumer experiences for maximum brand value

6. © 2013 IO Integration, Inc. All rights reserved.
Creatives create . . .
Let technology
communicate.

7. © 2013 IO Integration, Inc. All rights reserved. 7
Mission
Tactics
Measurement
Customer
Intelligence
THEN NOW
Represent the brand
Finding customer
Mass Advertising
Demographic
Point in time blasts
Few isolated channels
3rd party table
Intuitive decision making
• Represent the consumer
• Find the consumer
• 1:1 targeting
• Behavioral
• Continuous relationship
• Exploding integration channels
• Owned big data
• Fact based decision making
Marketing is transforming

8. © 2013 IO Integration, Inc. All rights reserved. 8
Technology is driving new conversations . . .
…with consumers
across every
media platform

9. © 2013 IO Integration, Inc. All rights reserved.
And it’s going to continue to grow . . .
TB/yr
2013
2014
2018

10. © 2013 IO Integration, Inc. All rights reserved. 10
Did you
know…
60% of all goods are bought on the
strength of the brand communications.
Source: Millard Brown
And Brands need to build consumer experiences to be relevant

11. © 2013 IO Integration, Inc. All rights reserved.
Why - because other brands are doing it better!

12. © 2013 IO Integration, Inc. All rights reserved.
And every brand needs a 1:1 Consumer Relationship
12
1:1

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• Centalize all media-content assets
• Build a uniform Global Creative/Publishing Platform
• Enable all online, offline, social and mobile media
• Integrate ERP/CRM for personalized context
• Build uniform, agile and adaptive content experiences
• Listen and analyze content interactions
• Deliver relevant, engaging and interactive content
So how do you monetize content (because really-good content sells)

14. © 2013 IO Integration, Inc. All rights reserved.
Apps
CRMs
Marketing
Media Channels
Events & Promotions
Social Media
Magazines
Web2Print
Intranets
Websites
Blogs
Data & Information Branded content
consumer brand value
To maximize the value of your Content Communication Strategy

15. © 2013 IO Integration, Inc. All rights reserved.
Web
Print
Mobile
Social Networks
PIM/ERP
CRM
Analytics
Geospatial
e-commerce
Customer engagement
Customer experience
Content
Well at IOI, we bring together brands and marketing technology

16. © 2013 IO Integration, Inc. All rights reserved.
Marketing Resource and Brand
Management solutions that automate
the creation, production and execution
of media content across multiple-
marketing channels.
• Creating once delivering
multiple online and offline
Consumer experiences.
• Executing through internal
and external communication channels
Media Asset
Management
Publishing /
Creative
All Channels
OfflineOnline
Consumer Experience
By using smart people and smarter technology

17. © 2013 IO Integration, Inc. All rights reserved.
With this technology . . .
Higher Efficiency in all processes
Higher Creativity – less transaction work
Higher Quality – less mistakes
Fast – on all channels
Save money – system amortized quickly
…your marketing
will start working really hard in every area.

18. © 2013 IO Integration, Inc. All rights reserved.
And your consumers will really . . .
Your
brand!

19. © 2014 IO Integration, Inc. All rights reserved.
Talk to IOI. Win markets, win customers
More about censhare
More about David Parker
dparker@iointegration.com

20. Corporate
Overview

21. We enable companies to connect with, and engage,
people by unleashing the power of their Visual Media
Our Mission

22. 20
years experience
1400
installations
+
1,000,000
active users
+
Global Reach

23. • Large collection of Visual assets
• Multi-brands / multi-markets / multi-channel
• Reduced time to market
• collaborative work process / environment
• Regulatory compliance / brand integrity
Creatives
In-House Creative Teams, Digital And Print Agencies
Production
Publishers Media & Entertainment
Marketing
Global Brands
// Various Needs

24. CONNECTING
YOUR
WORLD
- Accelerate time to market
- Increase relevancy
- Maintain branding consistency
- Ensure control
- Improve effectiveness
- Create impact

25. Creative Asset Lifecycle
MANAGE
LEVERAGE
visual assets efficiently and effectively
PRODUCE

26. PRODUCE
Design
Layout
Synchronize
Capture
Re-Express
Proof
visual asset creation / production

27. MANAGE
Tag
Curate
Organize
Automate
Transform
visual asset management

28. LEVERAGE
across all output devices, media & platforms

29. Comprehensive Portfolio
visual asset
PRODUCE
visual asset
MANAGE
visual asset
LEVERAGE

30. Solutions Portfolio

31. North Plains Confidential
On Brand Overview
23 April 2014

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About me
Rory McClelland
Product Manager, On Brand & Unify

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Agenda
● Introduction
● What is On Brand and Brand Asset Management?
● How does this differ from DAM?
● What makes it different in the market?
● What is the difference between On Brand & On Brand Enterprise?
● Example clients: Distell, US Army, Exelon and BBC
● Live demonstration
● Questions and answers session

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What is On Brand and
Brand Asset Management

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What is On Brand
On Brand is an out-of-the-box
Brand Asset Management solution
In simple terms:
It is a SaaS Cloud based web
application.
It provides four quick-to-deploy
modules and can be further
customised with the addition of print
and campaign management.

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On Brand Clients

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What is On Brand

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Asset Management
● Enterprise search based
● Track usage & control access
● Share assets
● Collaborative lightboxes
● Update notifications
● Role based permissions
● Automatic media conversions

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Brand Guidelines
● Simple guidelines builder
● Easily create sections & folders
● Create media rich articles
● Link videos, images, documents
● Showcase work
● Guide users on correct usage
● Sales kits, tool kits, & more

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Creative Workflow
● Centrally manage entire
creative workflows
● Annotate media
● Group commenting and
discussions
● Project overview and reports
● Easily approve assets through
the workflow

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Reporting
● Audit trails and usage reporting
● View asset popularity and use
● Group stats for summaries
● View user searches
● Configurable columns
● Easily export reports

42. North Plains Confidential
Dynamic Publishing (web-to-print)
An additional customised module not
available out-of-the-box
● Easily localise approved artwork
and templates
● Guide users through simple and
easy artwork creation
● Provide approval workflows
● Industry standard InDesign
template based
● Clearly show users where they can
and can’t modify

43. North Plains Confidential
Campaign Management
An additional customised module not
available out-of-the-box
● Implement continuous campaign
improvements; reduce costs, time
and effort
● View and review multiple creative
workflow projects within a single
campaign
● View campaign statistics, budgets,
and costs
● Campaign and project auditing

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What is Brand Asset Management
● Similarities with Digital Asset Management – but
approved brand assets
● It incorporates management of brand guidelines
● Brand approvals and compliance is central to its
success

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How does this differ from DAM
● Brand asset management focuses on
approved digital files for brands
● These are typically final artwork, logos,
branding, packaging, videos files
● Emphasis is on guiding end-users to the
correct asset through brand guidelines,
tools, best practice articles, and search.

46. North Plains Confidential
How does this differ from DAM?
● Key to BAM is controlling access, compliance, and
ensuring effective distribution of assets
● Connect users to the right assets, easily
● It ensures approved assets are reused &
localised rather than duplicated
● Using a BAM solution
ultimately increases
the accuracy and
efficiency for brands

47. North Plains Confidential
Who benefits from On Brand?
Roles:
CMOs, Brand Managers, Digital Managers,
Creative Directors, Marketing Operations,
Marketing Compliance, Asset Managers, Creative
Agencies, Creative Departments

48. North Plains Confidential
Example Clients

49. North Plains Confidential
Distell
● Global company with over 75 brands
● Needed centralised, easy to use system
● Take back control from agencies
(days to get assets)
● Empower brand managers to manage
own assets and themed portals
● Improve efficiency and accuracy of
brand asset creation and distribution

50. North Plains Confidential
Distell Brand360 – 60 Brands in One System

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US Army (On Brand Enterprise)
● Tailored On Brand solution
● Configured look & feel and structure
● Best practice articles, templates
● Ratings, insights, events
● Multiple asset libraries
● Logo finder

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US Army (On Brand Enterprise)

53. North Plains Confidential
US Army (On Brand Enterprise) – Logo finder

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Exelon
● Centralised resource for Exelon group of companies
● Over 10,000 users within weeks of going live
● Single brand portal with multiple brands & guidelines
● Utilise Creative Workflow module for creative approvals

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Exelon

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Exelon

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BBC (On Brand Enterprise)
● Tailored On Brand solution that allows the
BBC to streamline their brand and
creative marketing processes
● Includes planning, campaign, resource,
brand management
● Single solution to deliver greater
efficiency, transparency and
accountability
● Chose North Plains because of flexibility,
approach and domain expertise

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BBC (On Brand Enterprise)

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BBC (On Brand Enterprise)

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BBC (On Brand Enterprise)

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Live demonstration

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Summary
● High adoption – clear, simple & intuitive
● Flexible – On Brand or On Brand Enterprise
● Multi branded – Themed, permission based brands
● Modular – 6 Pre-built OOTB modules
● Cloud based – Hosted, secure, managed
● Interoperability – Integration options

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Questions and answers

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Thank You