Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
2. Context:
• Evolution of Digital Marketing in today’s environment
• Importance
• Top 10 Digital marketing Trends 2020:
#1. Influencer Marketing
#2. Chatbox (AI)
#3. In-house automation tools
#4. Video Marketing
#5. Content Marketing
#6. Voice search
#7. Omni channel marketing
#8. Shoppable Posts
#9. Schema
#10. Accelerated Mobile Pages (AMP)
• Conclusion
3. Evolution of Digital Marketing in today’s
environment:
• The global pandemic hit of 2020 has affected nearly every aspect of our life. Digital
Marketing will now play a crucial role in helping businesses to grow and maintain
their customer base.
• The Covid-19 crisis has compelled almost all the industries to radically shift to
digital marketing channels.
• To maintain a competitive base, businesses are giving even more importance to
‘Customer Data Platforms’ (CDP) in order to quickly integrate customer data and
deploy personalized journeys.
• With every day passing by the importance of digital marketing is only growing in
value and quality.
4. Importance
• Importance of digital marketing has already gained recognition by many
industries but now it intensifies even more.
• Unlike traditional marketing it is cost-effective and has a better possibility to
reach more customers and generate high leads.
• For example, Google’s upcoming feature for product listings will bring ‘Digital
marketing’ in the “Spotlight” for 2020 and the near future.
This feature enables organic results for “Shopping Listings” which means these are free listing
that will appear in the knowledge panel of Google’s merchant center.
• The current economic situation will act as a catalyst for digital marketers paving a
way to enhance User Experience even in this crisis.
5. TOP 10 Digital Marketing Trends of 2020:
#1 Influencer Marketing:
• 93% of marketers often use influencer marketing because it
helps them achieve a higher ROI than SEO, content
marketing or PPC advertising.
• Brands of all size have started to seek out “Micro
Influencers” for effective marketing. These are individuals
on Facebook, Instagram, Twitter, Snapchat and TikTok,
establishing a younger demographic.
• Influencer marketing will continue to help marketers raise
brand awareness to reach targeted audience faster than
ever.
• This trend will be hard to ignore especially at these times
where people are taking micro-influencers more seriously
than celebrities with a million following.
6. #2 ChatBox (AI)
• ChatBox which is an Artificial Intelligence (AI), act as a
virtual “concierge” that communicates with users to
help them achieve their goals.
• Since ChatBox provides a space for users who seek help,
it has now become an even more interesting trend as it
also enables strangers to gather, communicate, discuss,
ask advice, or just simply hangout.
• This trend will be even more popular in this covid-19
virus outbreak. Since people are quarantined and are
deprived of human contact, they will seek out to
‘Artificial Intelligence’ for interactions.
• A great example of this is the launch of “Sunburn
Campus Chatbox” by Percept live, the creators of
Sunburn, Asia’s biggest electronic dance music festival.
7. #3 In-House Automation Tools
• In-House Automation tools are Search engine optimization (SEO) tools
used by marketers that helps them in their journey to the top of
SERP(Search Engine Results Page).
• Some of the trending SEO automation tools are:
1. SE Ranking
2. A1QA
3. Traffic Booster
4. RIO SEO
• Since the algorithms of search engines are dynamic, digital marketers
are using various tools that builds a quality SEO .
8. #4 Video Marketing
• Video marketing is one of the most important trends in 2020 since various social
platforms like Instagram, Facebook, Twitter and Reddit are becoming a “Video
First” platform.
• Trends like 360° videos, long form videos and mobile video marketing has a
greater possibility to get views and generate leads for products.
9. #5 Content Marketing
• Content Marketing continues to be an important component of digital marketing.
• Quality is always going to matter but now, context and targeting matter even
more which challenges the marketers to tailor content more precisely in 2020.
• Google’s new algorithm includes “BERT” that has an natural language approach
which again is a challenge for content writers.
10. #6 Voice Search
• This is an interesting and popular trend in the history of digital marketing since
verbal interaction with devices helps people in a beautiful way.
• Thanks to Siri, Google Assistant and Alexa users can now conduct a search query
by just asking the device.
• Marketers are now targeting ‘voice search users’ by using keywords that people
will speak rather than type.
11. #7 OmniChannel Marketing
• OmniChannel Marketing is a new concept acting as a solution for recent
pandemic situation as well as for the long future.
• Unlike Multichannel which means ‘many’ OmniChannel means “All possible
channels’.
• There are powerful advantages to omnichannel marketing, compared to single or
multichannel marketing:
287% Higher purchase rate
48% Higher conversion rate
The average ROI is 2,755%
Purchase frequency is 250% higher
Customer retention rate are 90% higher
12. #8 Shoppable Posts
• Shoppable post is a trendy hashtag on Instagram, it’s a one-click-away approach
to purchase online products.
• This trend in digital marketing demands for creativity, quality content and smooth
customer service. It’s a great way to generate leads using SMO.
13. #9 Schema
• This is huge in optimization of websites. Schema Mark-up in SEO is a code
(semantic vocabulary) that is included in websites that gives deep understanding
to search engines about the content.
• Schema Markup is proven to be very beneficial for marketers, site owners and
SEOs to enhance search visibility via rich
snippets, featured snippets and knowledge
graph results.
14. #10 Accelerated Mobile Pages (AMP)
• A perpetual trend in digital marketing is AMP which is a project designed to
make really fast mobile pages.
• It is an HTML page created to be super lightweight and fast loading.
• Using AMPs in SEO will be very effective for marketers and site owners since
80% of search queries and online purchasing is done through mobile phones.
15. Conclusion:
Digital Marketing will now experience magical shifts which will
illustrate it’s importance in the industry. During this global crisis several
businesses are facing drawbacks where strategies like- Billboard
Marketing! are producing less leads than Instagram advertisement.
Due to rise in social media usage and SEO recognition digital marketing
will continue to flourish in the near and far future.
