This document discusses how media relations can be used to drive SEO. It recommends publishing blog posts on your own site and then pitching those posts to other bloggers after 30 days. It suggests monitoring search results to see them increase as a result of gaining links from other sites through media relations and blogger outreach. The overall goal is to use media relations to improve awareness, lead generation, and SEO through acquiring relevant backlinks.

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How to Use
Media Relations to Drive SEO
Gini Dietrich
CEO, Arment Dietrich and author, Spin Sucks

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Lead
Gen
SEO

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1 Awareness

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Awareness

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Awareness

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Awareness

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Awareness

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image credit: Shutterstock
Awareness

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Awareness

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Awareness

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Awareness

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Awareness

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Awareness

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Brain Games
for Adults
Father’s Day
Mother’s Day
Puzzles
Music
Yoga
Books
Robotics
Week
Self-Improvement
Brain Coaches
Graduation
Awareness

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Awareness

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Awareness

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Mother’s
Day
Company
Blog
Media Relations
Blogger Relations
Gift Idea
Lists
Prevention
AARP
Health
Real
Simple
2nd Pitch
Idea
3rd Pitch
Idea
Games to Play
with Mom
Mother’s Day
Blog Posts
Stuff Every
Mom Should Know
Music to
Calm Mom
Apron
Cooking Guides
2nd Pitch
Idea
3rd Pitch
Idea
Brain Games
& Puzzles
Mother’s Day
Gift Guide
Learn 4
Good
Longevity3
Stanford
Discovery
Blog
Awareness

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Awareness

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2 SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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image credit: Shutterstock
SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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SEO

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Blog Post
on WW Site
Wait
30 Days
2nd Blog Post
on WW Site
Wait
30 Days
Pitch
Other Bloggers
Watch Search
Results Increase
SEO

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image credit: Shutterstock
SEO

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image credit: Shutterstock
Questions

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THANK YOU!