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Damon Cronkey - The Voice in Big Data

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Damon Cronkey - The Voice in Big Data

  1. 1. INBOUND15 THE VOICE IN BIG DATA Damon Cronkey SVP, Business & Corporate Development, SurveyMonkey
  2. 2. INBOUND15 Half of Germans and Americans and 42% of Chinese report their employers have spent substantial time, money and energy on big data.
  3. 3. INBOUND15 1 in 3 people say their big data investments have not paid off, or are unsure if they have.
  4. 4. Data disillusion
  5. 5. INBOUND15 Implicit Data Explicit Data
  6. 6. INBOUND15 Implicit Data
  7. 7. INBOUND15 Gym Membership $272 Teeth Whitening $88 Hotel Rooms $210 How “Big Data” Can Predict Your Divorce, ABC News/Nightline, December 2012
  8. 8. INBOUND15 Beer Brand Switch = Divorce
  9. 9. INBOUND15 Predictive analytics is the hot new job
  10. 10. INBOUND15 How Companies Learn Your Secrets, The New York Times Magazine, February 2012 The pregnancy prediction score
  11. 11. INBOUND15 How Companies Learn Your Secrets, The New York Times Magazine, February 2012
  12. 12. INBOUND15
  13. 13. INBOUND15
  14. 14. INBOUND15 Explicit Data
  15. 15. INBOUND15 Data dinosaur Time consuming Expensive Not scalable
  16. 16. INBOUND15 Explicit Data at Scale
  17. 17. 29Mquestions answered 3Msurvey responses In One Day
  18. 18. INBOUND15 “Sales of most big, luxury sport- utility vehicles are up in 2007, like the Land Rover, Range Rover, along with several large (and expensive) SUVs from non-luxury brands, like the Chevrolet Suburban” Source: AutoData 2007 Current SUV sales remain steady in 2007
  19. 19. INBOUND15 What are you looking for in your next car? Market Research Driving Product Development at Ford Motor Company Fuel efficiency
  20. 20. INBOUND15 Job exit by women The Happiness Machine, Slate, January 2013
  21. 21. INBOUND15 What was the primary reason for leaving the company? The Happiness Machine, Slate, January 2013 70% 60% 50% 40% 30% 20% 10% Maternity Leave
  22. 22. INBOUND15 Implicit + Explicit
  23. 23. INBOUND15 Implicit + Explicit = Question Bank Gets past the blank page challenge Question Bank helps customers write better surveys
  24. 24. INBOUND15 Build your own big data
  25. 25. INBOUND15 survey explicit data action implicit data Turning questions into confidence
  26. 26. INBOUND15 THANK YOU.

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