Dylan Serota - How EventBrite Can Add The Real Life Dimension to Your Marketing Strategy

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INBOUND 2015

INBOUND15
How Eventbrite can add the
real-life dimension to your
marketing strategy
Dylan Serota, @dserota
Eventbrite

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(general blank slide)

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Hubspot’s
Philosophy

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The role that
Eventbrite plays

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The role that
Eventbrite plays

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How do you create this
emotional connection online?

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The Event Planner

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Promote Attended
Event
Follow up
The Old Way

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Event Planner Lifecycle Marketer Demand Gen

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Today’s Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee

INBOUND15

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Save time and use data to make
better decisions on how to engage

INBOUND15
Today’s Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee

INBOUND15
Today’s Events
Promote
Registered
Not Registered
Attended Event
Did not attend
Attended Event
Did not attend
Went last year
First time attendee
+1
+5
+10
+3
+7

INBOUND15
+

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Gathering data
Nurturing
and scoring

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Gathering data
Nurturing
and scoring

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• Google IO

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INBOUND15
How Eventbrite can add the
real-life dimension to your
marketing strategy
Dylan Serota, @dserota
Eventbrite

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Anna Perko & Ari Plaut - Turning Insights Into Action

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Bob Ruffalo - What They Never Taught You About Growing an Agency

Bob Ruffalo - What They Never Taught You About Growing an Agency

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Jill Rowley - One Team, One Goal

Jill Rowley - One Team, One Goal

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Lori Richardson - Turn Talk Into Action for More Women in B2B Sales

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Jason Jordan - 3 Things Sales Leaders Desperately Need

Jason Jordan - 3 Things Sales Leaders Desperately Need

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Trish Bertuzzi - Sales Development

Trish Bertuzzi - Sales Development

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Linda Swindling - Ask Outrageously

Linda Swindling - Ask Outrageously

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Dan Tyre - How to Establish Rapport with Anyone

Dan Tyre - How to Establish Rapport with Anyone

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Mike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales

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Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?

Jamie Shanks - Where Does Social Selling Fit in the Buyer's Journey?

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Steve McKenzie - Inbound vs. Account Based Selling

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Chris Kneeland - Start Making Impressions Instead of Buying Them

Chris Kneeland - Start Making Impressions Instead of Buying Them

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Beth Dunn - Tell Your Story

Beth Dunn - Tell Your Story

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David Meerman Scott - Trump, Bush, Clinton & Sanders

David Meerman Scott - Trump, Bush, Clinton & Sanders

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Andrew Reid - You Don't Have to be Small to Be Authentic

Andrew Reid - You Don't Have to be Small to Be Authentic

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Rebecca Lieb - Global Content Strategy

Rebecca Lieb - Global Content Strategy

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Eric Keiles - Strategy Before Tactics

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Nancy Harhut - 10 Human Behavior Hacks That Will Change the Way You Create Email

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Search Engine Journal

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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1. INBOUND15 How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota Eventbrite

2. INBOUND15 (general blank slide)

3. INBOUND15 Hubspot’s Philosophy

4. INBOUND15 The role that Eventbrite plays

10. INBOUND15 The role that Eventbrite plays

15. INBOUND15 How do you create this emotional connection online?

16. INBOUND15 You don’t. Take your brand offline.

19. INBOUND15 The Event Planner

20. INBOUND15 Promote Attended Event Follow up The Old Way

25. INBOUND15 Event Planner Lifecycle Marketer Demand Gen

26. INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee

30. INBOUND15 Save time and use data to make better decisions on how to engage

31. INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee

32. INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee +1 +5 +10 +3 +7

33. INBOUND15 +

34. INBOUND15 Gathering data Nurturing and scoring

35. INBOUND15 Gathering data Nurturing and scoring

36. INBOUND15 • Google IO

41. INBOUND15 How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota Eventbrite