Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Jon Gettle - How to Use HubSpot to Win at SEO

762 Aufrufe

Veröffentlicht am

INBOUND 2015

Veröffentlicht in: Marketing
  • who will win this game? get free picks and predictions. ◆◆◆ https://tinyurl.com/yxcmgjf5
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Jon Gettle - How to Use HubSpot to Win at SEO

  1. 1. INBOUND15 How to Use HubSpot to Win At SEO Jon Gettle Senior Customer Success Manager, Premier Services, HubSpot
  2. 2. #INBOUND15 What is SEO? The process of improving a web page’s visibility in organic (unpaid) search results in a search engine.
  3. 3. #INBOUND15 What is SEO? The process of improving a web page’s visibility in organic (unpaid) search results in a search engine.
  4. 4. 1. How does Google work? 2. Importance of Content 3. HubSpot’s Content Tools for SEO 4. Importance of Inbound Links 5. HubSpot’s Links Tool 6. SEO in the future
  5. 5. INBOUND15 1 How does Google Work?
  6. 6. #INBOUND15 A quick history lesson… Sergei Brin Larry Page + +
  7. 7. INBOUND15 • Document Summary • Document Title • Chapter Heading • Paragraph Text • Subchapter Heading
  8. 8. INBOUND15 Page Title Meta Description H2 H3 ¶
  9. 9. #INBOUND15 High Quality Content
  10. 10. #INBOUND15 So, Google cares about content. What else?
  11. 11. INBOUND15 References and Citations
  12. 12. #INBOUND15 High Ranking Websites High Quality Links High Quality Content
  13. 13. INBOUND15 2 Importance of Content
  14. 14. INBOUND15 Google Cares about answers. Why?
  15. 15. INBOUND15 Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want- to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Google Adwords Blog, May 2015
  16. 16. INBOUND15
  17. 17. INBOUND15 In my opinion, the minimum bar today for modern SEO is a step higher. That is, as good as the best in the search results. If you can’t consistently say, “we’re the best result a searcher could find in the search results,” well then guess what? You’re not going to have an opportunity to rank. Rand Fishkin, MOZ Whiteboard Friday, May 2015
  18. 18. INBOUND15 • Each piece of content should answer a question quickly • Understand what it will take for each piece of content to rank in the top 10 • Make sure your content is easily consumed by multiple device types How to ensure that you have good content
  19. 19. INBOUND15 3 HubSpot’s Content Tools for SEO
  20. 20. INBOUND15 Quantitative Tools Keyword research, Rank Tracking
  21. 21. INBOUND15 • Add keywords to monitor • Attach keywords to a campaign • Get suggestions for additional keywords to focus on HubSpot Keywords Tool - Research
  22. 22. INBOUND15 • Evaluate keyword value using search volume HubSpot Keywords Tool – Suggestions • Find what questions you should be answering • Add them to the keywords tool directly
  23. 23. INBOUND15 • Track your ranking for a given keyword per page • Document changes over time HubSpot Rank Tracking • See suggestions to improve your ranking
  24. 24. INBOUND15 Page Tracker – On Page SEO
  25. 25. INBOUND15 Page Tracker - Keywords
  26. 26. INBOUND15 Qualitative Tools SEO view, Keyword improvement suggestions
  27. 27. INBOUND15 Focus on a single keyword (query) per post, and the tool will make suggestions on improving your content. Improvement Suggestions
  28. 28. INBOUND15 SEO View with In line editor
  29. 29. INBOUND15 SEO View with In line editor
  30. 30. INBOUND15 • Familiarize yourself with the tools on display today • Each piece of content should answer a specific query • If you’re writing long-form content, do research on your search engine competition first Content Rules + Takeaways
  31. 31. INBOUND15 HUBSPOT PROJECTS Projects are step-by-step guides to hitting your goals using multiple HubSpot tools. academy.hubspot.com/customer-projects
  32. 32. INBOUND15 4 Importance of Inbound Links
  33. 33. INBOUND15 AUTHORITY
  34. 34. INBOUND15 Important things to know about links • Authority of linking site
  35. 35. INBOUND15 Important things to know about links • Authority of linking site • Anchor text
  36. 36. INBOUND15 Important things to know about links • Authority of linking site • Anchor text • Relevance of linking page
  37. 37. INBOUND15 • Web neighborhood Important things to know about links • Authority of linking site • Anchor text • Relevance of linking page
  38. 38. INBOUND15 • Any link is a good link • A link may be unhelpful, but won’t be harmful • More links > Better links Misconceptions about Inbound Links
  39. 39. INBOUND15 • Pay attention to all inbound links to your site • Drive inbound links to individual pages and posts on your site • Make it easy to share your best content, e.g. click to tweet Improve your inbound link profile
  40. 40. INBOUND15 5 HubSpot’s Links Tool
  41. 41. INBOUND15 To access the links tool, navigate to the Reports home page. HubSpot Links Tool
  42. 42. INBOUND15 Links tool screen
  43. 43. INBOUND15 The links report will give you important inbound link information for any domain you choose. What you can do with the links tool
  44. 44. INBOUND15 • Visits and contacts, by linking domain Inbound Links per domain • Total # of Links • Total # of domains
  45. 45. INBOUND15 Page Tracker – Inbound Links
  46. 46. INBOUND15 Look for Bad Links Pro Tip:
  47. 47. INBOUND15 • Use inbound links to identify future content partners and industry allies • Identify links that may be harmful, and address them • Keep track of inbound linking domains, and use as quarterly marketing metric. Links Tool Takeaways
  48. 48. INBOUND15 6 SEO in the Future
  49. 49. INBOUND15 George Colony - CEO and Chairman, Forrester Research
  50. 50. INBOUND15 The Web, as the dominant software architecture of the Internet, is dead… The information within App Internet is not easily searchable – so Google is set for a long fade.
  51. 51. INBOUND15 What does this mean for marketers?
  52. 52. INBOUND15 Optimizing for in-app search engines is important. A new frontier. New rules.
  53. 53. INBOUND15 THANK YOU
  54. 54. INBOUND15 These dogs are wanted in seven states for tax evasion & fraud.
  55. 55. #INBOUND15 This transparent color box is a useful option for some larger images.
  56. 56. #INBOUND15
  57. 57. INBOUND15

×