ILRI Comms project insight 2014: Media engagement in the BecA-ILRI Hub
1. ILRI Comms project insight 2014:
Media engagement in the BecA-ILRI
Hub
Ethel Makila
CKM Team Meeting
Addis Ababa, 2-4 February 2015
2. About the BecA-ILRI Hub
Access and Capacity
Capacity to use their assets to solve
their own problems
Increased awareness of this initiative
3. Our activities
In 2014
• Engaged with journalists
• Got coverage
• Initiated new connections
In 2015
• Engage more proactively with
journalists
• Get wider coverage
4. What we learned
Strategy - Have a good story
• Clear objective
• Definite audience
• Specific message
• Be prepared for the encounter
Partner – Journalists are not tools
• Match
• Work with them
• Be available
5. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
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