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Now starting 11 am (US Eastern)
10 am (US Central)
9 am (US
Mountain)
8 am (US Pacific)
Market overview
Augmented Reality in
Manufacturing
Moderator: Lucian Fogoros, IIoT World
Speaker: Mike Quindazzi, PWC
Ask a question!
Use the chat tool or
tweet using #ARIIoTChat
@mikequindazzi
michael.quindazzi@pwc.com
3 global megatrends driving AR and IIoT
PwC Digital Services
#1 People are changing
PwC Digital Services
#2 Economic power is shifting
PwC Digital Services
#3 Technology advances are accelerating
PwC Digital ServicesAutomation now
The world is
becoming more
Automated…
IoT automation
digital labor
digital
twins
AR/VR
intelligent digital
automation artificial intelligence
SCM
automation
value of big
data
intelligent process
automation
IIoT
impact on employment
digital co-bots
digital transformation
work, not jobs
software
robotics
new business
models
robotics
future of work
bots
PwC Digital Services
PwC Digital Services
Further augmenting human capabilities and hacking our senses
8
PwC Digital Services
AR taking decisive steps, with an impressive outlook for future growth
First head-
mounted display
system
1st & Ten line
computer
system is
broadcast by
Sportvision
The first
consumer grade
VR devices were
made widely
available
Google
Streetview
Car
Manufacturers
begin to use AR
Google
announces
shipment of
Google Glass
Magic Leap
announces the
largest AR
investment to
date of $50 M.
AR + VR
investment
reach $1.1
billion
8 11 15 22 25
1 9
29
58
83
2017 2018 2019 2020 2021
VR AR
Market forecast
in USD BN
AR: 83
Market forecast
in USD BN
VR: 25
Maturity of AR:
high potential
5-10 years until
Plateau of
Productivity
Maturity of VR:
slowing down
potential
2-5 years until
Plateau of
productivity
2025
VR/AR
market
in $680 bn
1968 1991 1998 2007 2013 2014 2015 2016 2017 … 2021 on onwards
Sources: Credit Suisse
Source: Digi-Capital
What is it? Features
Technology Scorecard
Technical Viability
Vendor Presence
Market Presence
Adoption Horizon
Cost Magnitude
PwC Insight
Taxonomy
Type Domain Sub-domain
HighMediumLow
HighMediumLow
LowMediumHigh
Present MarketMediumNascent
MatureEmergingNascent
Augmented Reality (AR) is the addition, or
augmentation, of the physical world via a
data or graphical overlay of information
or visuals. AR aims to provide
supplemental technology and data to
improve the user experience for a task or
product and has found many uses in both
the consumer and industrial markets. AR
is dependent on supplemental devices
(wearables, phones, headsets) to render
and display information, which enable a
user to view the real world with an added
overlay. AR is distinct from Virtual Reality
(VR) which is designed and used to re-
create reality within a confined
experience. AR shares many traits with
“Mixed Reality” which aims to merge AR
and real life interaction so as to blur the
boundaries of our digital and physical
world.
• Virtual objects that create another level
of interaction with a user that could not
be experienced from the physical object
alone
• Connects and overlays relevant
information from the user's given
ecosystem (other users, location,
landmarks, etc.)
• Enhances visualization of a real-world
environment
• Requires output device or a headset for
further immersion
Field workers and military
personnel could use augmented
reality head-ware to overlay
instructions to complete
maintenance and repair tasks for
vehicles and other machines.
Prior to purchasing an item for a
home, AR allows consumers to
visualize what the item would look
like and how it would fit in an
allocated space. Imagine viewing a
new couch in your den, prior to
making the purchase.
Using augmented reality on vehicle
windshields could help provide
interactive GPS instructions as well
as other useful information on the
dashboard, keeping a driver
informed with their eyes still on
the road.
Augmented reality has great potential to enhance many business
processes and workers by overlaying computer generated information
over the real world. Analysis shows there are 110 million desk less
workers in the world whose job it is to fix, repair, or install products
and/or services (doctors, service technicians, factory workers, truck
drivers, etc.). AR is more focused on the enterprise where there are
tremendous use cases. Until a cost effective solution is delivered for
consumers it will continue to be a novelty in the consumer space.
Technology End-Point Visualization
AR
Synthetic Overlay
Aliases:
Augmented Reality
Real-time repair
instructions
Visualize products Transportation
In Practice
PwC Digital Services
Augmented Reality investments by industry
11
PwC Digital Services 12
PwC Digital Services
5 keys to reimagine #AR and #IIoT in the future of work
PwC Digital Services PwC New Services | 14PwC New Services & Emerging Tech | 14
CORE CAPABILITIES:
• AR research and trends
• AR strategy
• AR innovation workshop
• AR prototyping and proofs of concept
• AR vendor evaluation analysis
PwC can work with clients to
identify and seize opportunities
to invest in AR technology.
INDUSTRIAL MANUFACTURING
Real-time instructions
GE is using Augmented Reality headsets to provide line-
of-sight information to workers for a variety of tasks
including wind turbine wiring and warehouse picking. The
company saw productivity improvements of more than
30% when workers began using the devices. Wearable
AR devices reduce errors by providing explicit guidance
overlaid and in context of the work being done, and also
speed repairs because workers don't need to step away to
review an instruction guide.
Our experience
Next in Tech Briefing
AUGMENTED REALITY
CONSUMER PRODUCTS
Increasing safety and
context on the road
WayRay, a Swiss-based firm is using augmented reality
technology to develop holographic navigation systems
for the connected car. The company applies the
principles of aerospace technology to land navigation,
overlaying the physical world seen through the vehicle
windshield with driving directions, traffic information and
more. WayRay is partnering with Chinese firms Alibaba,
Banma Technologies, and SAIC Motors to integrate its
navigation technology into SAIC Motors' 2018 models.
TRANSPORTATION
Enhanced route maps
AR can be used to overlay useful information on
maps, such as delays, routes, events, and more, by
pointing a phone or other mobile device at it. The
iPhone app Tunnelvision overlays information for
users who point their phones at a New York City
subway map. The app provides information such as
how crowded a station is likely to be and where trains
are as they travel along the lines.
CUSTOMER EXPERIENCE
Try before you buy...
at home
Ikea is working with Apple to introduce an AR
shopping experience on the iOS11 and iPhone8.
Customers will be able to view ~500 Ikea products in
their home with an app. This will allow them to see
how an item will look in their space and confirm
whether or not it will fit. Ultimately, customers will be
able to buy with the app, creating a seamless virtual
shopping experience.
Industry Use Cases
Up next 11:25am (US Eastern)
10:25am (US Central)
9:25am (US Mountain)
8:25am (US Pacific)
How IIoT Can Boost Your Asset
Performance
Moderator: Lucian Fogoros, IIoT World
Speaker: Jagannath Rao, Siemens
Ask a question!
Use the chat tool or
tweet using #ARIIoTChat
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Augmented Reality Boosting Manufacturing and Industry Productivity

  • 1. up c Now starting 11 am (US Eastern) 10 am (US Central) 9 am (US Mountain) 8 am (US Pacific) Market overview Augmented Reality in Manufacturing Moderator: Lucian Fogoros, IIoT World Speaker: Mike Quindazzi, PWC Ask a question! Use the chat tool or tweet using #ARIIoTChat
  • 3. PwC Digital Services #1 People are changing
  • 4. PwC Digital Services #2 Economic power is shifting
  • 5. PwC Digital Services #3 Technology advances are accelerating
  • 6. PwC Digital ServicesAutomation now The world is becoming more Automated… IoT automation digital labor digital twins AR/VR intelligent digital automation artificial intelligence SCM automation value of big data intelligent process automation IIoT impact on employment digital co-bots digital transformation work, not jobs software robotics new business models robotics future of work bots
  • 8. PwC Digital Services Further augmenting human capabilities and hacking our senses 8
  • 9. PwC Digital Services AR taking decisive steps, with an impressive outlook for future growth First head- mounted display system 1st & Ten line computer system is broadcast by Sportvision The first consumer grade VR devices were made widely available Google Streetview Car Manufacturers begin to use AR Google announces shipment of Google Glass Magic Leap announces the largest AR investment to date of $50 M. AR + VR investment reach $1.1 billion 8 11 15 22 25 1 9 29 58 83 2017 2018 2019 2020 2021 VR AR Market forecast in USD BN AR: 83 Market forecast in USD BN VR: 25 Maturity of AR: high potential 5-10 years until Plateau of Productivity Maturity of VR: slowing down potential 2-5 years until Plateau of productivity 2025 VR/AR market in $680 bn 1968 1991 1998 2007 2013 2014 2015 2016 2017 … 2021 on onwards Sources: Credit Suisse Source: Digi-Capital
  • 10. What is it? Features Technology Scorecard Technical Viability Vendor Presence Market Presence Adoption Horizon Cost Magnitude PwC Insight Taxonomy Type Domain Sub-domain HighMediumLow HighMediumLow LowMediumHigh Present MarketMediumNascent MatureEmergingNascent Augmented Reality (AR) is the addition, or augmentation, of the physical world via a data or graphical overlay of information or visuals. AR aims to provide supplemental technology and data to improve the user experience for a task or product and has found many uses in both the consumer and industrial markets. AR is dependent on supplemental devices (wearables, phones, headsets) to render and display information, which enable a user to view the real world with an added overlay. AR is distinct from Virtual Reality (VR) which is designed and used to re- create reality within a confined experience. AR shares many traits with “Mixed Reality” which aims to merge AR and real life interaction so as to blur the boundaries of our digital and physical world. • Virtual objects that create another level of interaction with a user that could not be experienced from the physical object alone • Connects and overlays relevant information from the user's given ecosystem (other users, location, landmarks, etc.) • Enhances visualization of a real-world environment • Requires output device or a headset for further immersion Field workers and military personnel could use augmented reality head-ware to overlay instructions to complete maintenance and repair tasks for vehicles and other machines. Prior to purchasing an item for a home, AR allows consumers to visualize what the item would look like and how it would fit in an allocated space. Imagine viewing a new couch in your den, prior to making the purchase. Using augmented reality on vehicle windshields could help provide interactive GPS instructions as well as other useful information on the dashboard, keeping a driver informed with their eyes still on the road. Augmented reality has great potential to enhance many business processes and workers by overlaying computer generated information over the real world. Analysis shows there are 110 million desk less workers in the world whose job it is to fix, repair, or install products and/or services (doctors, service technicians, factory workers, truck drivers, etc.). AR is more focused on the enterprise where there are tremendous use cases. Until a cost effective solution is delivered for consumers it will continue to be a novelty in the consumer space. Technology End-Point Visualization AR Synthetic Overlay Aliases: Augmented Reality Real-time repair instructions Visualize products Transportation In Practice
  • 11. PwC Digital Services Augmented Reality investments by industry 11
  • 13. PwC Digital Services 5 keys to reimagine #AR and #IIoT in the future of work
  • 14. PwC Digital Services PwC New Services | 14PwC New Services & Emerging Tech | 14 CORE CAPABILITIES: • AR research and trends • AR strategy • AR innovation workshop • AR prototyping and proofs of concept • AR vendor evaluation analysis PwC can work with clients to identify and seize opportunities to invest in AR technology. INDUSTRIAL MANUFACTURING Real-time instructions GE is using Augmented Reality headsets to provide line- of-sight information to workers for a variety of tasks including wind turbine wiring and warehouse picking. The company saw productivity improvements of more than 30% when workers began using the devices. Wearable AR devices reduce errors by providing explicit guidance overlaid and in context of the work being done, and also speed repairs because workers don't need to step away to review an instruction guide. Our experience Next in Tech Briefing AUGMENTED REALITY CONSUMER PRODUCTS Increasing safety and context on the road WayRay, a Swiss-based firm is using augmented reality technology to develop holographic navigation systems for the connected car. The company applies the principles of aerospace technology to land navigation, overlaying the physical world seen through the vehicle windshield with driving directions, traffic information and more. WayRay is partnering with Chinese firms Alibaba, Banma Technologies, and SAIC Motors to integrate its navigation technology into SAIC Motors' 2018 models. TRANSPORTATION Enhanced route maps AR can be used to overlay useful information on maps, such as delays, routes, events, and more, by pointing a phone or other mobile device at it. The iPhone app Tunnelvision overlays information for users who point their phones at a New York City subway map. The app provides information such as how crowded a station is likely to be and where trains are as they travel along the lines. CUSTOMER EXPERIENCE Try before you buy... at home Ikea is working with Apple to introduce an AR shopping experience on the iOS11 and iPhone8. Customers will be able to view ~500 Ikea products in their home with an app. This will allow them to see how an item will look in their space and confirm whether or not it will fit. Ultimately, customers will be able to buy with the app, creating a seamless virtual shopping experience. Industry Use Cases
  • 15. Up next 11:25am (US Eastern) 10:25am (US Central) 9:25am (US Mountain) 8:25am (US Pacific) How IIoT Can Boost Your Asset Performance Moderator: Lucian Fogoros, IIoT World Speaker: Jagannath Rao, Siemens Ask a question! Use the chat tool or tweet using #ARIIoTChat c