Middle Managers webinar

1. Robin Speculand
Global Pioneer in Strategy Implementation
Middle Manager Role in
Strategy implementation

2. What is the middle
managers role in
implementing
strategy?

4. Agenda
1. Introduction to the challenges of implementation
2. A framework for success
3. Best practices of middle managers

5. STRATEGY
IMPLEMENTATION

6. Would you prefer to have:
A.Good strategy implemented
badly
B. Bad strategy
implemented well?
OR

7. A winning strategy
And
A successful implementation

8. A winning strategy
A successful implementation
Leaders
Staff Members

9. Why does strategy
implementation fail?

10. Top Five Reasons Implementation Fails
1.Strategy is long-term and managers run the business
short-term/ quarterly
4. Failing to align everyone in the organization to
take the right actions
3. Implementation never goes according to plan
2. Implementation is not included in the strategy plan
5. Implementation is viewed as an interruption
Bridges Research

11. STRATEGY
IMPLEMENTATION
© Bridges Business Consultancy Int, 2010
The Story of Strategy Implementation
so far…

12. +
The Current Equation
Vision, Mission &
Values
Strategy
Change
Management
= RESULTS
xNOT FOR NINE OUT
OF 10 COMPANIES
+

13. Make Your Strategy Come Alive
Bridges
13 Years of
Research

14. What do successful companies do different?

15. Implementation Challenge
Vision,
Mission
&
Values
Change
Management Implementatio
n
Go beyond traditional
change management
Strategy
Creation

16. 1. People
2. Biz Case
3. Communication
4. Measure
5. Culture
6. Process
7. Reinforce
8. Review
Eight Areas of Excellence in Execution

17. Shareholder Value
If strategy is about making the right
choices
Then implementation is about…
Strategy

20. What is the opposite of
action
?
Your biggest competitor is inertia.

22. Change Fatigue

23. A strong sense of purpose is the number
one motivator of people at work in most jobs.

24. Without people engagement
implementation will fail.

26. Implementation
“Leaders don’t have all the
great ideas; they provide
support for those who want to
contribute.
Leaders achieve very little by
themselves; they inspire people
to come together for the good of
the group.
Leaders never start with what
needs to be done. Leaders start
with WHY we need to do things.
Leaders inspire action.”

27. The grandma test

32. © 2010 Bridges Business Consultancy Int All Rights Reserved

33. © 2010 Bridges Business Consultancy Int All Rights Reserv
What is the goal of
communicating strategy?

34. © 2010 Bridges Business Consultancy Int All Rights Reserved
“If a picture is worth 1,000 words, one minute
of video is equivalent to 1.8
million words”

35. © 2010 Bridges Business Consultancy Int All Rights Reserved
What is the goal of
communicating strategy?

36. Share the strategy
15%
Explain the right
actions to take
15%
Motivate people to
take the right actions
20%
Frequently
update
progress
against the
strategy
objectives
50%
GOAL OF COMMUNICATION

37. The more you
communicate about the strategy
implementation the less the
resistance.

39. Change your Strategy,
Change your Measures

40. Implementation
What gets measured
gets done.
Key Performance
Indicators
Key Performance
Indicators
Key Performance
Indicators
KeyPerformance
Indicators
Key PerformanceIndicators
KeyPerformance
Indicators
KeyPerformance
Indicators

41. Implementation
Every Strategic
Objective has a
Measure and every measure
has an Action and every action
must be Accountable.

42. Implementation
Communicate the numbers
up
Communicate stories down

44. Implementation
In people, culture is your personality. In
organizations, culture defines the
organization’s personality.

45. Culture drives the way you
implement.

48. Translating strategy into the business
means…
examining what needs to
change in the way people do
their work and empowering
them to make the required
changes.

49. ImplementationEnable your team to implement the strategy by
designing the platform that empowers
them to improve and innovate their processes.

51. To achieve business execution success,
Drucker coined the term:
‘purposeful abandonment’.
“If you want to grow your business, before you decide where and how to grow
- the first thing you need to do is stop doing what’s not
working and get rid of the outgrown, the obsolete, and the
unproductive.”

52. ImplementationBarclays Bank is using voice biometrics and
within 20 seconds of natural conversation to
authenticate the client in a safe and smooth
manner.

53. ImplementationHomeCredit uses facual recognition on their
ATMs.

55. ImplementationImplementation can’t succeed without
reinforcement of the right actions.

56. Implementation is only
sustained when you reward
and recognize individuals for
taking the right actions.
The reward system must change. Ignoring it
is not an option.

58. How often is implementation
typically reviewed
?
How often should
implementation be reviewed
?

59. Implementation
The to know if strategy is good or bad is by
implementing and reviewing it.
The only way if your team is taking the right
actions is by reviewing.

60. Changi airport creates 42 million opportunities to
please customers. They survey customers in toilet.
Why?
Toilets are important as the first or last impression

61. “However beautiful the
strategy, you should
occasionally look at the
results.”
Sir Winston Churchill

62. Implementation Compass Summary
People Support
Biz Case Urgency
Communicate What’s Happening
Measure Performance
Culture Alignment
Process Synergize
Reinforce Right Actions
Review Discipline of Doing

63. 1. Which direction is the hardest to
implement?
3. Which direction is the least
practiced among leaders?
2. Which direction receives the most
resistance?

64. "I would love to be able to get to the top of that tree,"
sighed the turkey, "but I haven't got the energy.”
CORPORATE LESSON 1
A turkey was chatting with a bull.
"Well, why don't you nibble on some of my droppings?"
replied the bull. They're packed with nutrients."
The turkey pecked at a lump of dung and found that it
actually gave him enough strength to reach the first
branch of the tree.
The next day, after eating more dung, he reached the second
branch.
Finally after a fortnight, there he was proudly perched at the top
of the tree.
Soon he was spotted by a farmer...
Who promptly shot the turkey out of the tree...

65. Moral of the story:Moral of the story:
Bullshit might get you to the top,
but it won't keep you there
CORPORATE LESSON 1

66. Implementation
For
Middle Managers in
Implementation of
Strategy

67. Implementation
1. Translate the senior leaders
strategic message into daily
actions

68. Implementation
2. Act as a coach,
inspire and excite

69. “There are only two ways to influence human behavior: you
can manipulate it or you can inspire it”
- Simon Sinek

70. 1x1
2x2
3x3
4x4

71. Implementation
3. Take the right actions and be a role
model

72. Implementation
4. Communicate the right messages
as staff members listen to you more
than senior managers

73. 5. Create the space for
implementation

74. 6. Not leaving your team to figure out
implementation and providing them
the skills, systems, structure and
security to succeed

75. 7. Become project leaders, lead
by example

76. 8. Constantly feedback

78. 1. www.implementation-hub.com
2. bridges@bridgesconsultancy.com
3.