Emiratisation Summit is UAE’s premier platform supporting public and private organisations to drive their Emiratisation strategy forward in developing the Nationalisation workforce.

1. 2 - 4 February 2015
ADNEC • Abu Dhabi • UAE
#Emiratisation15
Creating A
Lasting Legacy
For The UAE’s
Future
Generation
Leading EMIRATISATION patrons and PIONERS Including:
H.E. Mohamed Ali Al Bastaki
Dr. Naji Al-Mahdi
Assistant Undersecretary for Community
Executive Director
Affairs
National Institute for Vocational
UAE Ministry of Presidential Affairs
Education
Serap Zel
Dr. Sultan Karmostaji
Human Resources Director
Director of Abu Dhabi Men’s and Women’s
Maersk
Colleges
HCT – Higher Colleges of Technology
Dr. Ayoub Kazim
Managing Director
Dubai Knowledge Village and Dubai
International Academic City
Prof. Mohamed Albaili
Deputy Vice Chancellor, Academic Affairs
UAE University
Ahmed El Zoghby
Chief Human Resources Officer, Middle East
& Africa
PepsiCo
Bakr Darwish
Associate HR Director
Procter & Gamble (P&G)
Maha Al Mansouri
Director, Emiratisation & Human Capital
Masdar
FORUM
THE
#EmiratiYouth
 Live case studies from leading employers on
best in class Emiratisation
 Walk away with practical strategies for attracting,
retaining and engaging top Emirati talent
 Hear new expert speakers representing key
public and private employers, universities and
ministries on how to collaboratively drive UAE
Nationalisation forward
 Contribute to the 2020 National workforce by
developing and nurturing your Emirati talent
EXCLUSIVE
Meet and engage with
100+ Emirati Students
from the Nation’s top universities
Gold Sponsor Innovation Partners Powered By
Emirati Youth
Forum Sponsor
www.EmiratisationSummit.com
an informa event
Part Of

2. Day One
MOnday, 2 February 2015
FORUM
THE
#EmiratiYouth
Bridging the gap between employers and their future national workforce, the Emirati Youth Forum is the only platform in the UAE gathering
100+ Emirati students from across the Nation’s top universities and academies to meet and interact with potential employers. The forum
provides an unrivaled opportunity to engage in an open dialogue with the Nation’s future talent, to find out how they perceive working in
the private sector, what motivates them and what they believe that you as an organisation can do to attract and retain top Emirati talent.
WHAT’S HAPPENING AT THE EMIRATI YOUTH FORUM?
 Get your top questions answered by your future national talent and collate their expectations, priorities and recommendations to
shape your Nationalisation strategy
 Live voting with 100+ Emirati students to get real and accurate statistics that you can base your Emiratisation scheme upon
 Highly interactive formats allowing a two-way dialogue between Emirati students with their future employers
 Motivational Keynotes by Emirati Role Models sharing their journey and guidance with the future generation
ARE YOU AN EMIRATI STUDENT OR
UNIVERSITY CAREER ADVISOR?
 Do you want to meet the country’s top private and public employers?
 Would you like to hear advice from successful Emirati leaders?
 Do want to discuss potential career and job opportunities with the nation's
leading employers?
Contact Hoda Abdelhay on hoda.abdelhay@informa.com or call +971 4 407 2668 to
get an Emirati Student Complimentary Pass to the Youth Forum.
PARTNER WITH THE UAE’S PREMIER EMIRATISATION EVENT AT
Tawdheef – THE NATION’S LEADING EMIRATI CAREER FAIR
The Emiratisation Summit is the perfect platform for you to be
positioned as a pioneer in Emiratisation in front of future National
talent and other top employers.
Why Support the Summit?
 Boost your employer brand by aligning yourself with Tawdheef
- the UAE’s leading Emirati career fair, to show support and
commitment for Emiratisation
 Position your organisation as an employer of choice and a
www.EmiratisationSummit.com
leader in Emiratisation
 Access hundreds of young Emirati students and fresh
graduates from several disciplines
 Meet senior HR executives from some of the top companies in
the UAE to broker new business partnerships
Get in touch with Ben Jones on +971 4 407 2432 or
sponsorship@informa.com to know more about our
partnership opportunities.
9am - 1pm
The EMIRATISATION MASTERCLASS 2Pm - 5pm
Boost Employer Retention And Engagement for the
UAE Nationals
Investing in the retention and engagement of Emiratis is now more crucial than ever to the
sustainability of an organisation. Studies on this subject have shown that although many
organisational leaders are aware of engagement and retention challenges, they lack the resources
to initiate changes that will address these problems. This hands-on masterclass will enable you
to understand and identify the factors influencing engagement and retention of UAE Nationals,
and find out what the Employee Value Proposition can include. You will learn how to design a
programme specific to your organisation that will increase the engagement and retention of your
staff. Finally, you will leave with practical tools to ensure a perfect rollout of your programme.
Masterclass leader to be announced soon. Please check the event website for updates www.emiratisationsummit.com

3. Day TWO
EMIRATISATION SUMMIT TEUSday, 3 Febarruy 2015
08.00 Registration And Morning Coffee
08.55 Opening Remarks From The Chair
09.00 EMIRATI YOUTH FORUM FINDINGS
From The Minds Of The New Emirati Generation:
Shape Your Emiratisation Programme To Support
The Future National Workforce
Key findings from the Emirati Youth Forum will be
presented along with recommendations, opinions and
results discussed with over 100 Emirati students and
graduates on their expectations, priorities and ambitions.
09.20 Have Your Say: Interactive Polling Session
Setting the tone for the rest of the agenda, this session
will help you put matters in perspective and generate
insight to support your Emiratisation practices.
09.30 NATIONAL DEVELOPMENT
Are We Prepared For The 2020 National Workforce
Development?
ƒƒ Assessing the current legislation landscape and evaluating
how it supports young Emirati participation in the future
workforce
ƒƒ Diamonds in the rough – uncovering and nurturing the
young Emirati potential to lead the country’s economic
growth
ƒƒ How will mandatory national service impact the future
Emirati talent pool?
ƒƒ How can we get to where we want to be a decade from
now?
HE Mohamed Ali Al Bastaki, Assistant Undersecretary
for Community Affairs, UAE Ministry of Presidential
Affairs
Maha Al Mansouri, Director, Emiratisation & Human
Capital, Masdar
Dr. Sultan Karmostaji, Director of Abu Dhabi Men’s and
Women’s Colleges, HCT
Zuhair Al Haj, Director of HR & Localisation, MENA, Al
Futtaim Group
Moderator: Essa Al Mulla, Executive Director, Emirates
National Development Programme
10.10 EMIRATISATION IN THE PRIVATE SECTOR
Career Mapping And Development: The Key To
Successful Emiratisation In The Private Sector
Attracting talented Emiratis and competing with higher
pay at other istitutions has been the overriding challenge
for private corporations. So what can the private sector
offer to Emiratis that is different? Why is working for
private companies valuable? Career progression and
development are two key aspects differentiating the
sector. This case study will uncover what successful
Emiratisation looks like in a private company.
Zuhair Al Haj, Director Of HR & Localisation, MENA, Al
Futtaim Group
10.40 LEADERSHIP DEVELOPMENT
‘Make’ Your Emirati Leaders: Developing Nationals
To Lead National Growth
With Dubai Expo 2020 and businesses thriving, the role
of National leadership is absolutely crucial to inspiring
the workforce and leading change. High potential Emirati
talent should be front and centre in executing business
plans. The session discusses the importance of having
National leaders in the corporate world and sharing
strategies for developing and nurturing your potential
leaders.
11.10 The Emirati Majlis – A Structured Networking And
Refreshment Session
This unique facilitated session will give you the
opportunity to meet your Emiratisation peers and
exchange practices and insights. Bring a lot of business
cards!
11.45 EMPLOYER BRANDING
Become An Employer of Choice For Nationals:
Effective Strategies For Attracting Nationals And
Promoting Your Employee Value Proposition
Your employer brand can make or break the success of
recruiting and retaining top Emirati talent. Companies
need to communicate and promote themselves among
the National community to maximise their reach into their
target market. Identifying the priorities of Emiratis and
how to best communicate with them is crucial to building
a strong brand. This case study will share how your
company can stand out in an increasingly competitive
employer market through effective branding.
12.15 The Emiratisation Task Force
Vote which roundtable topics you'd like to be discussed.
Discussion will last 30 minutes and then each moderator
will present his or her table's findings.
ƒƒ Building Innovative Total Rewards Packages
ƒƒ Retaining Emirati Employees
ƒƒ Integrating Emiratisation Into Corporate Culture
ƒƒ Engaging With Your Emirati Workforce
ƒƒ Attracting And Recruiting High Calibre Emiratis
12.55 Networking Break And Opportunity To Visit Tawdheef
13.25 EDUCATION AND EMIRATISATION
Building Strong Foundations: Discussing The
Education Landscape And Aligning It With Labour
Market Realities
ƒƒ Aligning education systems with future demands of the
2020 workforce
ƒƒ Vocational education: Investing in skill-based training to
fast-track the employment of high-school leavers
ƒƒ Primary education: Career guidance at an early age to
educate Emirati students on available career paths
ƒƒ How can corporates work with educational institutions to
integrate Emirati students in real-life work experiences?
Clare Woodcraft-Scott, Chief Executive Officer,
Emirates Foundation
Prof. Mohamed Albaili, Deputy Vice Chancellor,
Academic Affairs, UAE University
Hala M. Alturki, CEO, Themar Academy
Dr. Ayoub Kazim, Managing Director, Dubai Knowledge
Village and Dubai International Academic City
14.05 ATTRACTION AND RECRUITMENT
Attracting Nationals To Non-Traditional Careers In
The Private Sector By Optimising Employee Value
Proposition
There are certain professions in the private sector that
Nationals are not attracted to but that contribute highly
to the GDP growth. Whether it’s the general perception
towards these sectors or that Emiratis are simply not
drawn to them, companies need to understand the real
reasons and make these less conventional industries
more appealing to UAE Nationals. This session aims at
uncovering how private companies can attract and recruit
Nationals in growing non-traditional sectors.
Zainab Al Saffar, Recruitment Manager, Masdar
14.35 LINE MANAGER'S BUY-IN
How Can Line Managers Create A Culture Of
Employee Engagement To Drive Emiratisation
Forward?
ƒƒ How capable are line-managers in working with
Emiratis?
ƒƒ Outlining the communication skills and knowledge
expatriate managers need to successfully manage
National talent
ƒƒ How can managers motivate National talent and help
with integration into the corporate work environment?
Fareda Abdullah, VP of Human Capital & Corporate
Communications, Majid Al Futtaim Group
15.00 Closing Remarks From The Chair And Beginning of Lunch
www.EmiratisationSummit.com
Case Study Opening Keynote Panel Discussion
Case Study Keynote Panel Interactive Case Study
Roundtables
Case Study

4. 08.30 Registration And Morning Coffee
08.55 Opening Remarks From The Chair
09.00 EMIRATISATION: A BUSINESS PRIORITY
Not Just An HR Initiative: Driving Emiratisation
From The Top To Embed It Into Business Culture
ƒƒ Aligning Emiratisation with your business ambitions and
making all units and managers accountable for meeting
objectives
ƒƒ Effectively communicating your Emiratisation strategy to
get buy in from the top
ƒƒ Increasing cultural awareness across the organisation to
improve the integration of your Emiratisation strategy
Bakr Darwish, Associate HR Director, Procter &
Gamble (P&G)
Case Study
09.30 TALENT DEVELOPMENT: PepsiCo’s Nationlisation
Case Study
Developing Organisational Capabilities and Talent
For Nationals with Diverse Backgrounds
Ahmed El Zoghby, Chief Human Resources Officer,
Middle East & Africa, PepsiCo
Challenging Traditional Mindsets: Discussing
Perception Towards Emiratisation And The Need To
Adapt And Change
ƒƒ Understanding the mindsets of both the UAE National and
job seeker to effectively manage expectations
ƒƒ How can organisations work with families, universities, the
community and NGOs to engage in an environment that
fosters National talent?
ƒƒ Are employers still seeing Emiratisation as a quota? Is
ghost Emiratisation still being adopted? Discussing the
employer’s perceptions and the need for change
Dr. Naji Al-Mahdi, Executive Director, National
Essa Al Mulla, Executive Director, Emirates National
Development Programme
Fareda Abdullah, Head of Human Resource, Majid Al
Futtaim Group
10.40 Morning Coffee Break And Opportunity To Visit Tawdheef
11.10 THE ART OF ENGAGING EMIRATI TALENT
Driving A High Business Performance Culture
Through Employee Engagement
ƒƒ How engaging with Emiratis improves business results for
your organisation
ƒƒ Making Nationals feel part of the business culture from
day one: Creating a work environment that fosters
employee excellence
ƒƒ Engagement and leadership: Leaders establishing a
two way dialogue with Emirati employees to ensure
engagement and retention
ƒƒ Should Emiratis have their own engagement
programme?
Hessa Al Ghurair, Head of Human Resources, Tanfeeth
11.40 MANAGING TALENT
High Potentials + Career Paths: The Answers To
Managing Emirati Talent For Improved Engagement
And Retention
There are many strategies to improving engagement
and retention but when it comes to Emiratisation, career
development and identifying high potentials are key
ingredients. Along with selecting and grooming your
Emirati HIPOs to become future leaders, investing in
career development plans are two strategic priorities
for boosting Emiratisation. This session will demonstrate
how a leading company is managing National talent by
leveraging their HIPOS and career development plans to
retain Emiratis.
12.10 RETENTION
Retention Strategies That Foster Development For
And Loyalty From UAE Nationals
ƒƒ Leveraging what the private sector can offer to retain
Nationals
ƒƒ L&D and career advancement opportunities are key to
retaining Emiratis – How can you integrate them into your
retention strategy?
ƒƒ How can pre-scheduled “save” conversations with your top
Emirati talent reduce turnover rates?
ƒƒ Does your management communicate and recognise
Emirati employees? Highlighting the importance of building
dialogue as key ingredients to the retention process
Serap Zel, Human Resources Director, Maersk
Nadia Ali Al Mehairi, Director of Guidance Department,
UAE Ministry of Labour
12.50 Networking Break And Opportunity To Visit Tawdheef
13.20 TOTAL REWARDS
It’s Not Always The Money: Designing A Total
Rewards Strategy That Attracts And Retains Top
Emirati Talent
Other than pay and financial rewards, numerous other
influencers are implemented to attract, retain and engage
with UAE nationals. What are they and how are they
adopted? This case study will look at unveiling how C&B
drives Emiratisation in the private sector. From crafting
innovative benefit packages to aligning total rewards
programmes with retention schemes and wider business
objectives, this session will share real-life experiences
from a leading HR practitioner..
Dr. Pon Mohaideen Pitchai, Director - OD and Rewards,
Dubai Properties Group
13.50 COACHING AND MENTORING
Coaching And Mentoring To Cultivate A Sustainable
Pipeline Of Emirati Talent
ƒƒ The business of managing people: Coaching Emirati talent
to drive organisational success
ƒƒ Embedding a coaching culture into your Emiratisation
programmes
ƒƒ Successful Mentor / Mentee relationships: Investing in
quality mentoring to provide Nationals with long-term
personal development
14.20 Closing Remarks From The Chair And Beginning of Lunch
BOOK before
10.00 EMIRATISATION PERCEPTIONS
Institute for Vocational Education
15 November and SAVE up to $1,099
KEYNOTE
Case Study
Case Study Case Study
Panel Discussion
Panel Discussion
Day Three
EMIRATISATION SUMMIT DENWSADY, 4 Febarruy 2015
www.EmiratisationSummit.com

5. Top 5 Sectors
That Will Grow
Significantly As A
Direct Impact Of The
World Expo *
DEVELOPING THE 2020 NATIONAL
WORKFORCE TO MEET THE ECONOMY’S
GROWING DEMANDS
HOSPITALITY FINANCE REAL ESTATE &
INFRASTRUCTURE
BANKING &
TRANSPORTATION
& LOGISTICS RETAIL
With Dubai gearing up to host the 2020 World Expo and with Abu Dhabi realising its 2030 Vision, the need for qualified UAE National
professionals will increase and competition for this talent will only intensify, especially in the above mentioned industries. Ironically,
most of these industries are not preferable options for Emirati nationals in particular, leading to a renewed dependence on
expatriates. However, by 2020, this trend is expected to shift significantly to increase the representation of Emirati nationals in these
emerging and dynamic sectors. The private sector will need to be pro-active, and work along with the public sector to make itself
more attractive to UAE nationals. Emirati Talent and Leadership Development is absolutely crucial to inspire the national workforce
and lead change efforts. Retaining And Engaging Nationals will be a key challenge in the private sector. In a 2014 report by the HR
Observer, more than 170 polled companies in the region said that employee engagement was their number one priority for 2015 and
beyond.
All these topics and challenges will be addressed in real-life case studies, interactive panel discussions and roundtables at the
Emiratisation Summit and led by Emiratisation pioneers and advocates.
Gold Sponsor
In Arabic, ‘Tanfeeth’ means ‘getting the job done’
and that’s exactly what we intend to do. As the
GCC’s first large-scale Business Services company
and a fully-owned subsidiary of Emirates NBD, we’re
committed to delivering customer service and
operational excellence for our clients. We do this through our expertise in
implementing customer service solutions, as well as transforming and
running operations across the entire business value chain. We believe that
good customer service and transformational change is underpinned
primarily by the quality and happiness of your staff. For this reason, our
priority is our people and we make this a reality through our comprehensive
and progressive HR platform.
Emirati Youth Forum Sponsor
ICAEW is a world leading professional membership organisation
that promotes, develops and supports over 142,000 chartered
accountants worldwide. We provide qualifications and
professional development, share our knowledge, insight and
technical expertise, and protect the quality and integrity of the
accountancy and finance profession. As leaders in accountancy,
finance and business our members have the knowledge, skills
and commitment to maintain the highest professional standards and
integrity. Together we contribute to the success of individuals,
organisations, communities and economies around the world. Because of
us, people can do business with confidence. ICAEW is a founder member of
Chartered Accountants Worldwide and the Global Accounting Alliance.
Innovation Partners
The Talent Enterprise is the region’s
leading ‘think’ and ‘do’ tank dedicated
to the elevation of human capital in
the region. We advise our clients on
their most critical employability,
nationalisation, assessment, talent management, leadership
development, employee engagement and performance
opportunities. Our approach to human capital is fresh,
evidence-led, innovative and practical. Our clients include
policy-makers, public and private sector employers as well as
educational institutions seeking to get the best out of their
people and organisations.
For over 60 years, Pera Training has
brought first-rate tailored learning
solutions to all areas of the UK
economy and we are now one of the
largest providers of government
funded and commercially tailored training programs, offering
Apprenticeships, Higher Apprenticeships, Traineeships,
Diplomas, NVQs and Functional Skills. We identify the
requirement for effective blended vocational training, using
ICT to provide certain functional aspects of learning. We have
developed our presence in the Middle East providing
into-work, skill development and capacity building programs
through established partnerships.
EMIRATISation Supporters
www.EmiratisationSummit.com

6. SHAPE YOUR
PATH TOWARDS
EMIRATISATION
EXCELLENCE
#Emiratisation15
REGISTER TODAY
Go to www.EmiratisationSummit.com
Call +971 4 335 2437
Email register-mea@informa.com
Event at a glance
DELEGATE PRICE Book Before
15 November 2014
Book Before
7 December 2014
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Book Before
6 January 2015
GROUP DISCOUNTS
AVAILABLE
Final Price After
6 January 2015
Entire Event
(Summit, Youth Forum & Masterclass) $3,199 $3,399 $3,599 $3,799
Summit & Youth Forum $2,599 $2,799 $2,999 $3,199
Summit Only $1,999 $2,199 $2,399 $2,599
Masterclass Only $799 $899 $999 $1,099
For hospitality packages hospitality@informa.com
AZ3055
www.EmiratisationSummit.com
TIME Monday
2 February 2015
Tuesday
3 February 2015
WEDNESDAY
4 February 2015
ADNEC • Abu Dhabi • UAE
AM  Emirati Youth Forum
 Emiratisation Summit
PM  Emiratisation Masterclass
CALL: +971 4 335 2483
E-MAIL: a.watts@informa.com
Please choose the sessions you want to attend