This document discusses the challenges for business analysts in adapting to the digital era. It notes that digital transformation requires business analysts to develop new skills in areas like customer experience, cross-domain business models, agility, and technology fluency. Business analysts need to master foundational best practices and develop expertise in business domains and technologies. The International Institute of Business Analysis (IIBA) supports business analysts in this transition by providing certifications, guidance on skills like the BABOK and Agile Extension, and thinking on pathways for specialization.
2. Hello!
Nice to meet you.
Prassede Colombo
IIBA Italy Chapter President
2
president@italy.iiba.org
info@italy.iiba.org
iiba_italy
www.italy.iiba.org
OUR CORE PURPOSE
“To unite an Italian
community of
professionals to create
better business outcomes”
WE OPERATE IN ITALY & IN
EUROPE REGION
We are the Italian
Chapter of the IIBA
3. ARE YOU READY
FOR THE DIGITAL
ERA?
3https://drive.google.com/drive/u/0/folders/17pPxs97dRT0Pzu38AJ5JDeIrJFaaKNZE
4. «Digital is about creating brand-new
business models by placing the
customer at the centre of attention,
creating processes that offer incredibile
customer experiences enabled by
technology»
4
Future is «NOW»
NOW is «DIGITAL»
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
Changes
Stakeholders Contexts
Solutions
Value
Needs
BA Core Concept Model - BABOK® Guide – Version 3.0
5. 5
Future is “NOW”
NOW is “DIGITAL”
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
New Business Models are designed on
the basis of Customer Experience and
emerging Technologies
Business Domain Convergence is the reality
and Technology is making this possible
NOW
CROSS DOMAIN NEW BUSINESS MODEL
6. The road ahead…looking at backward
Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo
Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
7. 7
“BAs have to be able to identify opportunities to revolutionize
existing Customer Experience, to reimagine Business Processes, creating
Cross Domain Business Models based on the use of new Technologies”
Digital Technologies are actually transformative
of the way companies do business
Solid grasp of the organization’s business model F
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIESo
8. 8
BAs SKILS From task… …to Value
SHIFT from traditional approaches
“Task - Silos - Project - Strategy
Translation - Data Focus”
Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017
Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
From project-oriented and requirement
centric to deeper understanding of
CUSTOMER – PRODUCTS - PROCESSES
CustomerFocused
Empathy
9. Most valuable
BA Skill Sets
Underline
Competencies
9
To exhibit Skill Sets beyond those traditionally
associated with the discipline
Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 - Business Analysis – positioning for
success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
Customer Obsession – Trustworthiness – Adaptability –
Open Mind
10. Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo
Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013
…in 2017
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
Digital
BA
We are already
here and we are
evolving …
BA as a
Change Agent
11. Future is «NOW»
Digital
Business
Analyst
DIGITAL MINDSET
• Adaptability and flexibility
• Immediacy
• Agility
• Collaboration and Interoperability
• Customer Centricity
• Data Centricity
.
DIGITAL MINDSET to support organization’s
digital imperatives. BUSINESS ACUMEN and
Technology fluency to understand the context.
BUSINESS ACUMEN
• Industry and competitive
landscape
• Organization strategy and
business models
• Domain and enterprise-level
• Understanding of Industry trends,
challenges and benchmarks, Cyber
security and protection of business
assets, Digital marketing
imperatives
11
TECHNOLOGY FLUENCY
• Cyber security applications; Visualization/ prototyping applications;
Artificial intelligence (AI) Machine Learning (ML); Robotic Process
Automation; IoT; Blockchain; 3D; Analytics & Big Data; Virtual Reality...
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
Underline Competencies
12. Digital BA
Advanced
Skills &
Knowledge
12
•Strategic analysis
•Competitive analysis
•Enterprise analysis
•Technical innovative
thinking
•Conceptual thinking
•Systems thinking
•Critical thinking
•Analytic skills
• Collaboration
• Virtual Teamwork
• Social Intelligence
• Empathy
•Visual thinking
•Design thinking
•UX Design
•Ethnography
•Customer journey
mapping
•Mobile
Digital Social
StrategicCognitive
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
13. Business
Analysis
today and in
the nearest
Future
Digital Strategy is key to Business Strategy
Business Analysis is key to Digital world
« Foundational Business Analysis capababilities as a
mindset, a discipline, a manner of thinking while
approaching problems and solutions, a set of tasks,
techniques and BEST PRACTICES need to be honed by
everybody for digital initiatives to be successfull» (*)
13
(*) Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
15. Today
Agile Business
Analysis
Best
Practices
15
Agile Business
Analysis means
applying an AGILE
MINDSET to the
fundamental
knowledge,
competencies and
techniques of Business
Analysis
“KEEP IT SIMPLE BUT VALUABLE”
Source Agile Extension to the BABOK® Guide – Version 2.0
BOOSTED BAs NEED TO MASTERING BA BEST PRACTICES
16. Agile
Business
Analysis
16Source: Agile Extension to the BABOK® Guide – Version 2.0
BALAB-Agile Contamination-The Agile BA Planning Horizons 11/04/2018 – Cristina Paternoster, Federico Maria Capo
See the whole
1
2
3
Get real
using
examples
4
Understand
what is
doable5
6
7
Think as a customer
Analyze to
determine what
is valuable
Stimulate Collaboration
and Continuous
Improvement
Avoid Waste
The 7 BA
Agile
Principles
18. Are you ready
to jump?
Crossing the
Chasm
The solution to a business problem focuses on
providing an exceptional customer experience.
It spans across multiple business domains and it is a
combination of more than one technology.
One BA may not be able to master all these technologies
.
18
19. How Business
Analysts
can move into
the digital
future?
BUSINESS ANALYSTS MUST ACTIVELY
EMBRACE AND MASTER KEY BA BEST PRACTICES
AGILE MINDSET
19
Strategy
Horizon
Initiative
Horizon
Delivery
Horizon
BABOK GUIDE AGILE BUSINESS ANALYSIS
FOUNDATIONAL BUSINESS ANALYSIS CAPABILITIES (*)
(*) Need to be honed by everyone, not just by who are BAS
BEST PRACTICES
Leading Collaboration Communication Empathy
FOLLOW BA
BEST
PRACTICES
Understand
Strategic
Imperatives
Empathize
With Real
Customer
Reimagine
Business
Processes
Embrace
Agility
Continuous
Stakeholder
Collaboration
Drive
Evidence-
Based
Decisions
Understand
Technology
1
2
3
45
6
7
20. 20
TRACK 1 MASTER FOUNDATIONAL
BUSINESS ANALYSIS
HOW Crossing the Chasm …?
IIBA CERTIFICATIONS
TRACK 2 PICK A BUSINESS DOMAIN
AND GAIN EXPERTISE
TRACK 3 TAKE A DEEP-DIVE INTO
ONE OR MORE TECHNOLOGIES
BUSINESS KNOWLEDGEBABOK GUIDE + AGILE EXTENSION
DOMAIN CERTIFICATIONS BA SPECIALIZATION
MICRO CREDENTIAL & SPECIALIZATION
FINTECH BA – DATA SCIENCE BA -
22. WE ARE READY
*
*Micro-Credentials
*Combinations
lead to
**
SPECIALIZATIONS
Stay tuned!
FOLLOW BA
BEST
PRACTICES
Understand
Strategic
Imperatives
Empathize
With Real
Customer
Reimagine
Business
Processes
Embrace
Agility
Continuous
Stakeholder
Collaboration
Drive
Evidence-
Based
Decisions
Understand
Technology
1
2
3
45
6
7
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
23. «IIBA holds itself to its core purpose of «uniting a community of
professionals to create better business outcomes».
We will continue to drive towards that purpose in the digital world and
remain focus on the business outcomes, while adapting to the
challenges and the opportunities, which digital brings.
We will actively partecipate, we will collaborate, and we will lead where
appropriate in the areas to extend the profession and create great
career and opportunities for our stakeholders».
Ken Fulmer
23
CEO Message
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES