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BUSINESS ANALYST
CHALLENGES & IIBA
PRASSEDE COLOMBO
PRESIDENT AT IIBA ITALY CHAPTER
Hello!
Nice to meet you.
Prassede Colombo
IIBA Italy Chapter President
2
president@italy.iiba.org
info@italy.iiba.org
iiba_italy
www.italy.iiba.org
OUR CORE PURPOSE
“To unite an Italian
community of
professionals to create
better business outcomes”
WE OPERATE IN ITALY & IN
EUROPE REGION
We are the Italian
Chapter of the IIBA
ARE YOU READY
FOR THE DIGITAL
ERA?
3https://drive.google.com/drive/u/0/folders/17pPxs97dRT0Pzu38AJ5JDeIrJFaaKNZE
«Digital is about creating brand-new
business models by placing the
customer at the centre of attention,
creating processes that offer incredibile
customer experiences enabled by
technology»
4
Future is «NOW»
NOW is «DIGITAL»
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
Changes
Stakeholders Contexts
Solutions
Value
Needs
BA Core Concept Model - BABOK® Guide – Version 3.0
5
Future is “NOW”
NOW is “DIGITAL”
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
New Business Models are designed on
the basis of Customer Experience and
emerging Technologies
Business Domain Convergence is the reality
and Technology is making this possible
NOW
CROSS DOMAIN NEW BUSINESS MODEL
The road ahead…looking at backward
Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo
Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
7
“BAs have to be able to identify opportunities to revolutionize
existing Customer Experience, to reimagine Business Processes, creating
Cross Domain Business Models based on the use of new Technologies”
Digital Technologies are actually transformative
of the way companies do business
Solid grasp of the organization’s business model F
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIESo
8
BAs SKILS From task… …to Value
SHIFT from traditional approaches
“Task - Silos - Project - Strategy
Translation - Data Focus”
Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017
Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
From project-oriented and requirement
centric to deeper understanding of
CUSTOMER – PRODUCTS - PROCESSES
CustomerFocused
Empathy
Most valuable
BA Skill Sets
Underline
Competencies
9
To exhibit Skill Sets beyond those traditionally
associated with the discipline
Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 - Business Analysis – positioning for
success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
Customer Obsession – Trustworthiness – Adaptability –
Open Mind
Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo
Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013
…in 2017
?Contributor Facilitator Strategist
The future of Business
Analysis…is NOW
…in 2013
It’s really
as they
predicted
…in 2017
Digital
BA
We are already
here and we are
evolving …
BA as a
Change Agent
Future is «NOW»
Digital
Business
Analyst
DIGITAL MINDSET
• Adaptability and flexibility
• Immediacy
• Agility
• Collaboration and Interoperability
• Customer Centricity
• Data Centricity
.
DIGITAL MINDSET to support organization’s
digital imperatives. BUSINESS ACUMEN and
Technology fluency to understand the context.
BUSINESS ACUMEN
• Industry and competitive
landscape
• Organization strategy and
business models
• Domain and enterprise-level
• Understanding of Industry trends,
challenges and benchmarks, Cyber
security and protection of business
assets, Digital marketing
imperatives
11
TECHNOLOGY FLUENCY
• Cyber security applications; Visualization/ prototyping applications;
Artificial intelligence (AI) Machine Learning (ML); Robotic Process
Automation; IoT; Blockchain; 3D; Analytics & Big Data; Virtual Reality...
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
Underline Competencies
Digital BA
Advanced
Skills &
Knowledge
12
•Strategic analysis
•Competitive analysis
•Enterprise analysis
•Technical innovative
thinking
•Conceptual thinking
•Systems thinking
•Critical thinking
•Analytic skills
• Collaboration
• Virtual Teamwork
• Social Intelligence
• Empathy
•Visual thinking
•Design thinking
•UX Design
•Ethnography
•Customer journey
mapping
•Mobile
Digital Social
StrategicCognitive
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
Business
Analysis
today and in
the nearest
Future
Digital Strategy is key to Business Strategy
Business Analysis is key to Digital world
« Foundational Business Analysis capababilities as a
mindset, a discipline, a manner of thinking while
approaching problems and solutions, a set of tasks,
techniques and BEST PRACTICES need to be honed by
everybody for digital initiatives to be successfull» (*)
13
(*) Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
Today
Business
Analysis
Best Practices
8
FOLLOW BA
BEST
PRACTICES
Understand
Strategic
Imperatives
Empathize
With Real
Customer
Reimagine
Business
Processes
Embrace
Agility
Continuous
Stakeholder
Collaboration
Drive
Evidence-
Based
Decisions
Understand
Technology
1
2
3
45
6
7
Strategy Analysis
Customer
Experience
Digital
Processes
3
2
1
4
Agility
Mindset
5
Active
Role
6
Data
Analytics
7
Knowledge
Technologies
Today
Agile Business
Analysis
Best
Practices
15
Agile Business
Analysis means
applying an AGILE
MINDSET to the
fundamental
knowledge,
competencies and
techniques of Business
Analysis
“KEEP IT SIMPLE BUT VALUABLE”
Source Agile Extension to the BABOK® Guide – Version 2.0
BOOSTED BAs NEED TO MASTERING BA BEST PRACTICES
Agile
Business
Analysis
16Source: Agile Extension to the BABOK® Guide – Version 2.0
BALAB-Agile Contamination-The Agile BA Planning Horizons 11/04/2018 – Cristina Paternoster, Federico Maria Capo
See the whole
1
2
3
Get real
using
examples
4
Understand
what is
doable5
6
7
Think as a customer
Analyze to
determine what
is valuable
Stimulate Collaboration
and Continuous
Improvement
Avoid Waste
The 7 BA
Agile
Principles
AND YOU,
ARE YOU READY
TO BE A DIGITAL
BA? 17
Are you ready
to jump?
Crossing the
Chasm
The solution to a business problem focuses on
providing an exceptional customer experience.
It spans across multiple business domains and it is a
combination of more than one technology.
One BA may not be able to master all these technologies
.
18
How Business
Analysts
can move into
the digital
future?
BUSINESS ANALYSTS MUST ACTIVELY
EMBRACE AND MASTER KEY BA BEST PRACTICES
AGILE MINDSET
19
Strategy
Horizon
Initiative
Horizon
Delivery
Horizon
BABOK GUIDE AGILE BUSINESS ANALYSIS
FOUNDATIONAL BUSINESS ANALYSIS CAPABILITIES (*)
(*) Need to be honed by everyone, not just by who are BAS
BEST PRACTICES
Leading Collaboration Communication Empathy
FOLLOW BA
BEST
PRACTICES
Understand
Strategic
Imperatives
Empathize
With Real
Customer
Reimagine
Business
Processes
Embrace
Agility
Continuous
Stakeholder
Collaboration
Drive
Evidence-
Based
Decisions
Understand
Technology
1
2
3
45
6
7
20
TRACK 1 MASTER FOUNDATIONAL
BUSINESS ANALYSIS
HOW Crossing the Chasm …?
IIBA CERTIFICATIONS
TRACK 2 PICK A BUSINESS DOMAIN
AND GAIN EXPERTISE
TRACK 3 TAKE A DEEP-DIVE INTO
ONE OR MORE TECHNOLOGIES
BUSINESS KNOWLEDGEBABOK GUIDE + AGILE EXTENSION
DOMAIN CERTIFICATIONS BA SPECIALIZATION
MICRO CREDENTIAL & SPECIALIZATION
FINTECH BA – DATA SCIENCE BA -
AND YOU,
ARE YOU READY
TO JUMP?
21
WE ARE READY
*
*Micro-Credentials
*Combinations
lead to
**
SPECIALIZATIONS
Stay tuned!
FOLLOW BA
BEST
PRACTICES
Understand
Strategic
Imperatives
Empathize
With Real
Customer
Reimagine
Business
Processes
Embrace
Agility
Continuous
Stakeholder
Collaboration
Drive
Evidence-
Based
Decisions
Understand
Technology
1
2
3
45
6
7
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
«IIBA holds itself to its core purpose of «uniting a community of
professionals to create better business outcomes».
We will continue to drive towards that purpose in the digital world and
remain focus on the business outcomes, while adapting to the
challenges and the opportunities, which digital brings.
We will actively partecipate, we will collaborate, and we will lead where
appropriate in the areas to extend the profession and create great
career and opportunities for our stakeholders».
Ken Fulmer
23
CEO Message
Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
THANK YOU

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BARM2018 digitalbusinessanalysis@iiba@prassede_colombo

  • 1. BUSINESS ANALYST CHALLENGES & IIBA PRASSEDE COLOMBO PRESIDENT AT IIBA ITALY CHAPTER
  • 2. Hello! Nice to meet you. Prassede Colombo IIBA Italy Chapter President 2 president@italy.iiba.org info@italy.iiba.org iiba_italy www.italy.iiba.org OUR CORE PURPOSE “To unite an Italian community of professionals to create better business outcomes” WE OPERATE IN ITALY & IN EUROPE REGION We are the Italian Chapter of the IIBA
  • 3. ARE YOU READY FOR THE DIGITAL ERA? 3https://drive.google.com/drive/u/0/folders/17pPxs97dRT0Pzu38AJ5JDeIrJFaaKNZE
  • 4. «Digital is about creating brand-new business models by placing the customer at the centre of attention, creating processes that offer incredibile customer experiences enabled by technology» 4 Future is «NOW» NOW is «DIGITAL» Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES Changes Stakeholders Contexts Solutions Value Needs BA Core Concept Model - BABOK® Guide – Version 3.0
  • 5. 5 Future is “NOW” NOW is “DIGITAL” Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES New Business Models are designed on the basis of Customer Experience and emerging Technologies Business Domain Convergence is the reality and Technology is making this possible NOW CROSS DOMAIN NEW BUSINESS MODEL
  • 6. The road ahead…looking at backward Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013 ?Contributor Facilitator Strategist The future of Business Analysis…is NOW …in 2013 It’s really as they predicted …in 2017
  • 7. 7 “BAs have to be able to identify opportunities to revolutionize existing Customer Experience, to reimagine Business Processes, creating Cross Domain Business Models based on the use of new Technologies” Digital Technologies are actually transformative of the way companies do business Solid grasp of the organization’s business model F ?Contributor Facilitator Strategist The future of Business Analysis…is NOW …in 2013 It’s really as they predicted …in 2017 Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIESo
  • 8. 8 BAs SKILS From task… …to Value SHIFT from traditional approaches “Task - Silos - Project - Strategy Translation - Data Focus” Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016 From project-oriented and requirement centric to deeper understanding of CUSTOMER – PRODUCTS - PROCESSES CustomerFocused Empathy
  • 9. Most valuable BA Skill Sets Underline Competencies 9 To exhibit Skill Sets beyond those traditionally associated with the discipline Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 - Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016 Customer Obsession – Trustworthiness – Adaptability – Open Mind
  • 10. Source: IIBA AND BUSINESS ANALYSIS 4.0 FOR INNOVATION, BANG 2017 12/2017 – BAWI 2017 10/2018 – Prassede Colombo Celebrating IIBA an our 10th Anniversary: A Look Back and Our Vision for the Future – IIBA’s Webinar Series 2013 …in 2017 ?Contributor Facilitator Strategist The future of Business Analysis…is NOW …in 2013 It’s really as they predicted …in 2017 Digital BA We are already here and we are evolving … BA as a Change Agent
  • 11. Future is «NOW» Digital Business Analyst DIGITAL MINDSET • Adaptability and flexibility • Immediacy • Agility • Collaboration and Interoperability • Customer Centricity • Data Centricity . DIGITAL MINDSET to support organization’s digital imperatives. BUSINESS ACUMEN and Technology fluency to understand the context. BUSINESS ACUMEN • Industry and competitive landscape • Organization strategy and business models • Domain and enterprise-level • Understanding of Industry trends, challenges and benchmarks, Cyber security and protection of business assets, Digital marketing imperatives 11 TECHNOLOGY FLUENCY • Cyber security applications; Visualization/ prototyping applications; Artificial intelligence (AI) Machine Learning (ML); Robotic Process Automation; IoT; Blockchain; 3D; Analytics & Big Data; Virtual Reality... Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales & Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017 Underline Competencies
  • 12. Digital BA Advanced Skills & Knowledge 12 •Strategic analysis •Competitive analysis •Enterprise analysis •Technical innovative thinking •Conceptual thinking •Systems thinking •Critical thinking •Analytic skills • Collaboration • Virtual Teamwork • Social Intelligence • Empathy •Visual thinking •Design thinking •UX Design •Ethnography •Customer journey mapping •Mobile Digital Social StrategicCognitive Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales & Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
  • 13. Business Analysis today and in the nearest Future Digital Strategy is key to Business Strategy Business Analysis is key to Digital world « Foundational Business Analysis capababilities as a mindset, a discipline, a manner of thinking while approaching problems and solutions, a set of tasks, techniques and BEST PRACTICES need to be honed by everybody for digital initiatives to be successfull» (*) 13 (*) Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
  • 14. Today Business Analysis Best Practices 8 FOLLOW BA BEST PRACTICES Understand Strategic Imperatives Empathize With Real Customer Reimagine Business Processes Embrace Agility Continuous Stakeholder Collaboration Drive Evidence- Based Decisions Understand Technology 1 2 3 45 6 7 Strategy Analysis Customer Experience Digital Processes 3 2 1 4 Agility Mindset 5 Active Role 6 Data Analytics 7 Knowledge Technologies
  • 15. Today Agile Business Analysis Best Practices 15 Agile Business Analysis means applying an AGILE MINDSET to the fundamental knowledge, competencies and techniques of Business Analysis “KEEP IT SIMPLE BUT VALUABLE” Source Agile Extension to the BABOK® Guide – Version 2.0 BOOSTED BAs NEED TO MASTERING BA BEST PRACTICES
  • 16. Agile Business Analysis 16Source: Agile Extension to the BABOK® Guide – Version 2.0 BALAB-Agile Contamination-The Agile BA Planning Horizons 11/04/2018 – Cristina Paternoster, Federico Maria Capo See the whole 1 2 3 Get real using examples 4 Understand what is doable5 6 7 Think as a customer Analyze to determine what is valuable Stimulate Collaboration and Continuous Improvement Avoid Waste The 7 BA Agile Principles
  • 17. AND YOU, ARE YOU READY TO BE A DIGITAL BA? 17
  • 18. Are you ready to jump? Crossing the Chasm The solution to a business problem focuses on providing an exceptional customer experience. It spans across multiple business domains and it is a combination of more than one technology. One BA may not be able to master all these technologies . 18
  • 19. How Business Analysts can move into the digital future? BUSINESS ANALYSTS MUST ACTIVELY EMBRACE AND MASTER KEY BA BEST PRACTICES AGILE MINDSET 19 Strategy Horizon Initiative Horizon Delivery Horizon BABOK GUIDE AGILE BUSINESS ANALYSIS FOUNDATIONAL BUSINESS ANALYSIS CAPABILITIES (*) (*) Need to be honed by everyone, not just by who are BAS BEST PRACTICES Leading Collaboration Communication Empathy FOLLOW BA BEST PRACTICES Understand Strategic Imperatives Empathize With Real Customer Reimagine Business Processes Embrace Agility Continuous Stakeholder Collaboration Drive Evidence- Based Decisions Understand Technology 1 2 3 45 6 7
  • 20. 20 TRACK 1 MASTER FOUNDATIONAL BUSINESS ANALYSIS HOW Crossing the Chasm …? IIBA CERTIFICATIONS TRACK 2 PICK A BUSINESS DOMAIN AND GAIN EXPERTISE TRACK 3 TAKE A DEEP-DIVE INTO ONE OR MORE TECHNOLOGIES BUSINESS KNOWLEDGEBABOK GUIDE + AGILE EXTENSION DOMAIN CERTIFICATIONS BA SPECIALIZATION MICRO CREDENTIAL & SPECIALIZATION FINTECH BA – DATA SCIENCE BA -
  • 21. AND YOU, ARE YOU READY TO JUMP? 21
  • 22. WE ARE READY * *Micro-Credentials *Combinations lead to ** SPECIALIZATIONS Stay tuned! FOLLOW BA BEST PRACTICES Understand Strategic Imperatives Empathize With Real Customer Reimagine Business Processes Embrace Agility Continuous Stakeholder Collaboration Drive Evidence- Based Decisions Understand Technology 1 2 3 45 6 7 Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES
  • 23. «IIBA holds itself to its core purpose of «uniting a community of professionals to create better business outcomes». We will continue to drive towards that purpose in the digital world and remain focus on the business outcomes, while adapting to the challenges and the opportunities, which digital brings. We will actively partecipate, we will collaborate, and we will lead where appropriate in the areas to extend the profession and create great career and opportunities for our stakeholders». Ken Fulmer 23 CEO Message Source: Digital Business Analysis – Crossing the Chasm from Traditional to Digital world – March 2018 - IIBA GLOBAL THOUGHT LEADERSHIP SERIES