Business Transformation & Business
Analysis
Prassede Colombo, Chairman
IIBA Italy Chapter President
Partner PMProgetti
Enterprise Hotel, Corso Sempione, 91-93, Milano
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Partners
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Reply [MTA, STAR: REY] specialises in the design
and implementation of solutions based
on new communication channels and digital media.
Through its network of specialist
companies, Reply supports some of Europe’s
leading industrial groups in Telco & Media, Industry
& Services, Banks & Insurance, and Public
Administration to define and develop business
models, suited to the new paradigms of Big Data,
Cloud Computing, Digital Media and the Internet of
Things.
Reply services include: Consulting, System
Integration and Digital Services.

Partners
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PMProgetti is an international Consulting and Training
company, specialized in delivering innovative, qualified
and professional services on Business Analysis, Project
Management and Leadership.
PMProgetti professionals are highly qualified as Program
Managers, Project Managers, Enterprise Business
Analysts, Process & Quality Managers, Quality Auditors,
Project and Program Management Office Managers,
Trainers.
Value for Customers, Professionalism, Ethic, Passion and
Innovation are PMProgetti’s core values.
PMProgetti actively supports leading International
Institutes as IIBA® and PMI®, and is Certified EEP® (IIBA®)
and REP® Global Provider (PMI®).
In occasion of BAWI 2014, PMProgetti is pleased to offer
all registered participants a 15% discount on all public
courses for the IIBA® Certifications and PMProgetti
BA&PM Academy

Partners
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Gruppo Reti is a consolidated company that has been
operating in Business & IT Consulting for 20 years. The
vision is to make innovation the focal point at the Customer,
ensuring the constant Business improvement. The mission is
to guarantee reliability and efficiency for the Customer,
turning his requirements into new opportunities, suggesting
support and solutions along all the technological and
managerial innovation process and continuous and
meticolous assistance.
With more than 200 certified consultants, Gruppo Reti core
business areas are: Business Consulting; Business
Solutions; Infrastructure & Services; Home & Building
Automation; Reti Academy; Remote support and
Management.
Gruppo Reti marketplace refers to large companies and small
and medium enterprises, industrial, manufacturing and
international oil&gas companies, banks, financial institutes
and telecommunications firms.

Technical Partner
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is an Architectural and Graphic Design Practice with
office in Turin. We offer services in Architecture,
Interior, Communication and Graphic Design and our
references are companies, organizations and
associations, public administrations. Our purpose is to
be a meeting point and a natural synthesis among the
forms surrounding us, and their visual appearance,
with the aim of creating a balance in our living and
interacting space through a visual project.
A Designer and Producer company for diaries,
calendars, notepad, original bags and innovative items
for office and home with Groundesign trademark.
It’s highly specialized to make very useful design items
of excellent quality at good prices.
Our products have a common purpose:
Blend functions and style to transmit emotions.

Why Business Analysis?
Respond to change
Think different, Transform organization,
Manage change, Be able to understand
the customer and deliver before they ask.
How we can do business
different?
How business needs can be
transformed in delivered
solutions?
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Business Analyst Professionals
Competencies to recommend solutions that enable
the organization to achieve its goals.

Why Business Analysis?
Deliver Value to Organization
Produce the right solution, doing the right
work (not doing well the wrong work),
Understand actual needs and the business
value
How we can provide the best
solution?
How Operations and Projects can
deliver Business Value?
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Business Analyst Professionals
Competencies to understand Business
problems/opportunities requirements and validate
solutions delivering the business value

Business Transformation
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You need
Business Analysis
Capabilities
You need
BACOE

Round Table #1
Working together - Business Stakeholders &
IIBA® Italy Chapter
Gaetano Lombardi
Program Manager at HCL
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Business Transformation & BA
L’essenza della BA è aiutare a comprendere i bisogni di un’organizzazione e
proporre soluzioni che permettano alle organizzazioni di ottenere i loro
bisogni di Business
1. Come il PMO dà valore al business di Alcatel –Lucent e in che modo la BA
contribuisce a questo valore? Massimo Amati Global, PMO S.Director IPTR
Business Line, BU IP-Transport Alcatel - Lucent
2. Qual è il valore del Change management per l’innovazione del Business in
DataLogic e come la Business Analysis contribuisce? Giovanni Sgalambro,
Group CIO & Head of Change Management – DataLogic
3. Quale ruolo ha l’IT in Randstad per innovare il Business? E come la BA si
configura in questo contesto? Daniele Spatari, IT Director at Randstad Italia
4. Che valore può fornire una società di consulenza, per l’innovazione nelle
aziende e qual è il contributo della Business Analysis? Marco Cossutta,
Partner - Reply Consulting
5. In che modo l’IIBA sostiene le organizzazioni e i professionisti nel soddisfare
le necessità di Innovazione? Michele Maritato
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Round Table #2
Working together - Business Stakeholders &
IIBA® Italy Chapter
Michele Maritato
IIBA® Director
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Business Transformation & BA
L’essenza della BA è aiutare a comprendere i bisogni di un’organizzazione e proporre
soluzioni che permettano alle organizzazioni di ottenere i loro bisogni di Business
1. Perchè la BA è importante per Gruppo Reti e quali sono le vostre azioni per lo
sviluppo delle competenze di BA? Alessandro Rogora, Executive Manager – Gruppo
RETI
2. Perchè la BA è importante in Iconsulting e come la direzione risorse umane si è
attivata per lo sviluppo delle competenze dei Business Analyst? Paolo Natale, HR
Manager Iconsulting Management – DataLogic
3. La Business Analisys in una funzione Business quale il Marketing di ENI G&P, quali le
competenze degli analisti di marketing e quali quelle che serviranno sempre di più, o
andranno aggiunte, con l'avvento dei big-data? Alessandro Bernorio, Customer Base and
Campaign Manager – ENI
4. Qual è il ruolo della Business Analisys in una funzione quale ICT ENI, articolata per
dare supporto ad aree di Business molto diverse tra loro, e quale le possibili
evoluzioni con l'avvento dei big-data? Alessandro Petecchi, BI&Reporting - ENI
5. Qual è la proposta del MIP per lo sviluppo delle competenze di Business Analysis per i
professionisti? Antonio Calabrese, Professor, Director of MBA&EMBA Programmes – MIP
6. Quali sono le competenze di Business che il Project Manager dovrebbe sviluppare
secondo IPMA? Giuseppe Pugliese, Director of Certification IPMA Italy
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Stay in touch with us!
Prassede Colombo, PMP®
IIBA® Italy Chapter President
President@italy.iiba.org
info@italy.iiba.org
+39 380 3181546
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