ENTER2020 eTourism Conference presentation

1. HIT ALPINEA KRANJSKA GORA
Colourful experiences in Kranjska Gora

3. Hit Alpinea is the biggest hotel company in region.
Kranjska Gora is located in north western corner of Slovenia,
near Austria and Italy in the most beautiful corner of Julian Alps.
Previously two-seasons-destination – lately all year round destination;
alltitude 810 m above sea level, clean air, sunny climate.
WHO WE ARE

5. 13 ski lifts, 5 chair lifts
40 km cross country ski trails
Family friendly ski slopes, rent-a-ski, ski schools
Snow beach (gastronomy on snow)
Natural ice skating area and ice ring in the center of the village
WINTER

7. Jasna Lake, Zelenci spring, outdoor avtivities

9. 3 hotels 4*
1 apartments house of 3*
F&B outlets
Two wellness centres
Conference facilities
Sport facilities for indoor and outdoor training camps
HIT ALPINEA KRANJSKA GORA

10. HOTEL KOMPAS
157 rooms, swimming pool, sauna, MICE, sport hotel

11. RAMADA RESORT KRANJSKA GORA
118 rooms, best ski hotel in Slovenia 2013 - 2019, wellness & spa, MICE

12. RAMADA HOTEL & SUITES
110 rooms, Pizzeria & Restaurant Napoli, Cafe Prisank

13. VITRANC APARTMENTS
34 apartments

14. Our guests
Brothers Dragič Emmanuel Adebayor
İstanbul Başakşehir

15. Our guests
Ski jumping national team Slovenia
World ski jumping champion
Sara Takanashi
Sara Takanashi

16. Catering provided on biggest events
 World cup in ski jumping in Planica
 World cup in alpine skiing – Vitranc Cup
 World cup in cross country skiing
 World cup IPC alpine skiing
 Russian chappel
 Red Bull‘s Goni Pony
 Red Bull‘s giant ski jumping device run
 Bicycle events…

17. Events in destination

18. Events in destination

19. Events in destination and implementation
of Slovenian tourist board
 Worldchampionships in alpine para skiing with
Paralympic committee
 9 days of comeptition in 2 countries
 Live braodcasting to majority of European
national TVs – ORF; ZDF, ARD…
 Slovenian toruist baord supports the event,
because it reaches another potenitial visitors of
Slovenia on main target markets.

20. Dinner of 3 countries
 Dinner or lunch in 3 countries?
 Aperitif in Kranjska Gora - Slovenia
 Warm Apetizer in Tarvisio - Italy
 Main meal in Arnoldstein - Austria
 Desert in Kranjska Gora - Slovenia
 Additional offer for our hotel guests
 Additional offer for guests on destination,
 Additional product for MICE groups and events
 Connectivity among three countries through culinaric –
connected throughout passed decades and still nowdays
 Opened boarders

21. Dinner of 3 countries
 On schedule every Thursday
 For groups and MICE events on
request
 From 3 up to 100 participants
 Package for 1 nad 3 nights
 Price affordable 

22. Digital and non digital challenges
We haven‘t established yet the complete digital marketing strategy due lack of
knowledge, changes in passed years in staff and marketing department; and what
follows is:
 Our website - not updated website – we haven‘t decided yet to make completely new internet site or postpone it for
another year or two and just update the existing one;
 Booking engine on our website is not optimal and it takes too many steps to make reservations,
 Pre- and post- stay letters, which can be made directly out of CRM system;
 Yearly plan is not completely connected through all digital chanells – google, social media, newsletters…
 Establishing newsletter through Mailchimp – so far it was thorugh other channel and quite slow and expensive and it
took much time to reach final customer;

23. Digital and non digital challenges
 As far as we have been chasing many changes in sales and marketing department – considers staff, we even
had one really quite year in marketing generally; and in one year there were so many news in digital marketing
that is impossible to follow all in the company by ourselves. We turned already to Experts in digital marketing
– agencies, but we haven‘t found yet the one, who is the best in websites and who in the best in capmains etc.
 We don‘t use enough story telling to accelerate sales of hotels and products; rather lack of time among us and
also a knowledge about trustufull bloggers/influencers etc. Nowdays there are many of them, but who is the
right one, that influences on potenital customer?
 Big issue for us - CRM… a huge project, needed an expert, but really one of the most important tools for sale
and marketing. We chase here with lack of professional knowledge, an old and non flexible PMS system – we
are in proces of chaning in in this year – which is good, tath we can start at the same time with CRM with new
PMS.
 Digital is a future, but in tourism is still the man the one, who does business. In Slovenia we had really good
slogan – Tourism are people, tourism is us. Personal touch, honest and great long term relationship with
partners and customers, perfect knowledge of the market, may bring many other non digital marketing
cooperations. Still.

24. PHONE +386 4 588 44 77
OFFICE HIT Alpinea d.o.o., Borovška cesta 99,
Kranjska Gora, Slovenia
EMAIL info@hit-alpinea.si
WEBSITE www.hit-alpinea.si
Thank you!