ENTER2020 eTourism Conference presentation

1. Special Track
Industry Challenges

2. 0
0.2
0.4
0.6
0.8
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1991 … 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Innovation Sustainability Digitalization
National development waves and
acknowledgments of Slovenian tourism
Innovation
Sustainability
Digitalization
Krizaj, D. (2018). Innovation and sustainability destination dynamics: a pocket-sized country perspective. Keynote
speech at “Destination Dynamics“ ATLAS Annual Conference 2018, Copenhagen, Denmark.
©matkurja.com

3. been there fulfilled exceeded perspective life
Place
Collection
Exhibition
Museum
Gallery
- indoor / outdoor
Event
Tour
- (self-)guided
- (semi-)standard
- (semi-)predictable
Adventure
Discovery
- (self-)guided
- non-standard
- non-predictable
Krizaj, 2019
Tourism experience situation

4. PRIMOŽ ŠPORAR
- 15 years’ experience developing social entrepreneurship and
civil society
- chairs a social investment fund and a Slovene government
working group on social finance
- representative on the EU’s European Economic and Social
Committee (EESC)
Sklad 05 - a private
micro financial
institution established
to finance social and
impact
entrepreneurship and
social innovation.

5. Cups without an impact
• Ceramic cups workshop for
people with mental disorders
• Piled in a warehouse with no real
added value
• No purpose and real impact in
society
• Impactization - how to change
this
Alex Loup, unsplash.com

6. Wood Belt

7. Impact Tourism

8. Impactization – synergy of impact
and innovation
• Impact
• maximal positive footprint of tourism policies,
measures and products on society
• including social, nature-environment and
economic dymensions
• Modification or creation of new product types
• tours and activities, accommodation, F&B,
transport, business events, etc.
• Modification or creation of new business models
SUSTAINABLE DEVELOPMENT !?

9. QUALITY High-quality tourism products.
SOCIAL
RESPONSIBILITY
& SUSTAINABILITY
Measures that reduce negative impacts of tourism on society, the
environment and nature as a whole.
LOCAL IMPACT
Integrated into the local environment and facilitates a genuine contact
with the local environment and population.
SOCIAL
CHALLENGE
Associated with and positively contributes to addressing a social challenge.
UNIQUE
EXPERIENCE
A social challenge-associated unique story which contributes to a
personalised experience of the ImpTo and addressing of a social challenge.
TOURIST IMPACT
Socially beneficial footprint of the tourist and a sustainable link with the
social challenge.
INCLUSION AND
ACCESSIBILITY
Inclusion and accessibility of vulnerable groups or individuals.
SOCIAL AND FAIR
ECONOMY
Contributes to the objectives of social economy and fair trade.
IMPACT
MANAGEMENT
Efficiently manages impacts and communicates them to the public.
VERIFICATION
Included in various schemes that verify relevant indicators for achieving
social impacts.
BEYOND THE
HORIZON
Other innovative and efficient manners that significantly contribute to the
social impacts.

10. Pilot projects

11. 2 student projects
• HIT - leading casino&hotel chain in
Slovenia
• negative social externalities
>> minimize the negative effects
>> maximize the benefits for the
local environment
• can traditionally problematic
tourism products generate more
positive social effects?

12. Simon Kržič (Tourism Bohinj archives) Mitja Sodja / Turizem Bohinj
- Damian Merlak
- sold Bitstamp for 100 mio €
SLO crypto currency exchange
- 4 run-down hotels
8.4 mio €
Alpine valley of Bohinj
Triglav National Park
- fragile environment
- decades of conflicts
locals-DMO-providers
foto: had.si

13. Technology / Human Impact
Damian Merlak – bitcoin in
Bohinj hotels for sure
„In an age of intelligent
machines, what does it mean
to be human?“
Primož Šporar: AIRTH Innsbruck 2019 >> ENTER
2020 >>> students >>> global tech projects