SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Downloaden Sie, um offline zu lesen
7/27/2015
1
MOOCs and eTourism
A reflection on the university mission, and on the impact of ICTs
prof. Lorenzo Cantoni, PhD
USI – Università della Svizzera italiana (Lugano, Switzerland)
IFITT – International Federation for Information Technologies and Travel & Tourism
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
A COUPLE OF WORDS ABOUT IFITT
www.ifitt.org – @IFITTorg
7/27/2015
2
AGENDA
University: its nature and mission
The impact of ICT
Looking for impact
The case of/for MOOCs
WHAT IS A UNIVERSITY?
To preserve, extend & transmit socially-relevant knowledge
Unity / harmony of knowledge
Research ¦ Teaching ¦ Service
7/27/2015
3
RESEARCH_1
Publications
“Publish or perish” (“Demo or die”)
Some problems
RESEARCH_2
IMPACT OF ICTS
“Digital scholarship”
Global competition/collaboration
Open access, open data
…
Griffith, S. (2015). Libraries in the digital age. In L.
Cantoni & J.A. Danowski (eds.) Communication and
Technology. Berlin: De Gruyter Mouton.
7/27/2015
4
RESEARCH_3
IMPACT OF ICTS
However…
… disappointing data on readership and actual impact
TEACHING (AND SERVICE)
IMPACT OF ICTS
ICTs & learning/teaching: eLearning
Life Long / Informal Learning
OER > MOOCs
7/27/2015
5
ELEARNING & TOURISM
Why is it so relevant?
Four areas of interest:
Academic ¦ Destinations ¦ Corporate ¦ Independent
Miralbell, O., Cantoni, L., & Kalbaska, N.
(2014). Special issue on the role of e-
learning applications within the tourism
sector. “ELC Research Paper Series”, Issue
8.
Cantoni, L. (2012). Special issue on
eTourism and eLearning. Journal
of Information Technology &
Tourism. Issue 13 (1).
MOOCS
A short history
Some main characteristics (publics, credits, flipped class, platforms, …)
xMOOC vs. cMOOC
Murphy, J., Kalbaska, N., Horton-Tognazzini, L., & Cantoni. L.
(2015). Online learning and MOOCs: A framework proposal.
Information and Communication Technologies in Tourism –
Proceedings of the International Conference in Lugano
(Switzerland). New York: Springer, 847-858.
7/27/2015
6
MOOCS
IN TOURISM
Murphy, J., Kalbaska, N.,
Williams, A., Ryan, P.,
Cantoni, L., & Horton-
Tognazzini, L. (2014).
Massive Open Online
Courses: Strategies and
Research Areas. Journal of
Hospitality & Tourism
Education, 26, 1-5.
Kalbaska, N. (2014). Massive
Open Online Courses: Future
Education in Hospitality and
Tourism. 12th ApacCHRIE
conference. Kuala Lumpur
(Malaysia), May 2014.
Why should a University offer a MOOC?
• Social responsibility
– Access by
• relevant publics:
professionals, policy-
makers, students
• disadvantaged regions
– Impact onto the concerned
industry/sector
• Positioning/reputation
– Offline: awareness/recall
– Online: higher positioning
on SE & SM
• Marketing
– More (motivated / better /
diverse / …) students
• Research
– Instructional Design,
Learning analytics, …
• Possible business models
– Paid certificates, learning
analytics, awarding credits,
…)
7/27/2015
7
A CASE_1
ETOURISM: COMMUNICATION PERSPECTIVES
USI’s MOOC workflow
1. University Board Meeting: initiation
2. Project Proposal and Funding
3. Team Forming
4. Partner Platform Selection
5. Instructional Design
6. Content Creation
7. Video Production
8. Course Demo and Promotion
9. Course Delivery
10. Internal Project Assessment
A CASE_2
ETOURISM: COMMUNICATION PERSPECTIVES
Preparation
Promotion
Delivery
Evaluation
Lin, J., Kalbaska, N., Tardini, S., Decarli Frick,
E. & Cantoni, L. (2015). A Journey to Select
the Most Suitable MOOCs Platform: The Case
of a Swiss University. In S. Carliner, C. Fulford
& N. Ostashewski (Eds.), Proceedings of
EdMedia: World Conference on Educational
Media and Technology 2015 (pp. 486-496).
Association for the Advancement of
Computing in Education (AACE).
7/27/2015
8
eTourism: Communication Perspectives
http://iversity.org/en/courses/etourism
Thanks !
prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland)
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
IFITT – International Federation for Information Technologies and Travel & Tourism
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni

Weitere ähnliche Inhalte

Was ist angesagt?

eTourism and Heritage Tourism
eTourism and Heritage TourismeTourism and Heritage Tourism
eTourism and Heritage Tourismlorenzo cantoni
 
Janet Strivens 2014 - Learning design and 'ePortfolio practices
Janet Strivens 2014 - Learning design and 'ePortfolio practicesJanet Strivens 2014 - Learning design and 'ePortfolio practices
Janet Strivens 2014 - Learning design and 'ePortfolio practicesePortfolios Australia
 
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...EADTU
 
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some CasesICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Caseslorenzo cantoni
 
Museum Technology
Museum TechnologyMuseum Technology
Museum Technologydbailey79
 
Adopting technology session
Adopting technology sessionAdopting technology session
Adopting technology sessionMike Frohlich
 
Institutional MOOC strategies compared
Institutional MOOC strategies comparedInstitutional MOOC strategies compared
Institutional MOOC strategies comparedEADTU
 
Emerging Technologies or Emerging Practices
Emerging Technologies or Emerging PracticesEmerging Technologies or Emerging Practices
Emerging Technologies or Emerging PracticesGeorge Veletsianos
 
What is Virtual Collaborative Learning
What is Virtual Collaborative LearningWhat is Virtual Collaborative Learning
What is Virtual Collaborative LearningVALEU-X Project
 
Personal portal for immigrants
Personal portal for immigrantsPersonal portal for immigrants
Personal portal for immigrantsSamantha Slade
 
EUROVERSITY at VCEI Launch
EUROVERSITY at VCEI LaunchEUROVERSITY at VCEI Launch
EUROVERSITY at VCEI LaunchRobin Teigland
 
Introduction on MOOCs, their European dimension and ECO project
Introduction on MOOCs, their European dimension and ECO project Introduction on MOOCs, their European dimension and ECO project
Introduction on MOOCs, their European dimension and ECO project EADTU
 

Was ist angesagt? (19)

eTourism and Heritage Tourism
eTourism and Heritage TourismeTourism and Heritage Tourism
eTourism and Heritage Tourism
 
Razvijanje veština i aktivnosti za savetovanje o mobilnosti, prezentacija ,,V...
Razvijanje veština i aktivnosti za savetovanje o mobilnosti, prezentacija ,,V...Razvijanje veština i aktivnosti za savetovanje o mobilnosti, prezentacija ,,V...
Razvijanje veština i aktivnosti za savetovanje o mobilnosti, prezentacija ,,V...
 
Janet Strivens 2014 - Learning design and 'ePortfolio practices
Janet Strivens 2014 - Learning design and 'ePortfolio practicesJanet Strivens 2014 - Learning design and 'ePortfolio practices
Janet Strivens 2014 - Learning design and 'ePortfolio practices
 
The co-creation process of the online image of an Italian World Heritage Site...
The co-creation process of the online image of an Italian World Heritage Site...The co-creation process of the online image of an Italian World Heritage Site...
The co-creation process of the online image of an Italian World Heritage Site...
 
EFQUEL Presentation at
EFQUEL Presentation at EFQUEL Presentation at
EFQUEL Presentation at
 
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...
[OOFHEC2018] Ilse Op de Beeck: Opening up Virtual Mobility a study of skills ...
 
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some CasesICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Cases
 
Museum Technology
Museum TechnologyMuseum Technology
Museum Technology
 
The role of ICT in tourism education: a case study of South African secondary...
The role of ICT in tourism education: a case study of South African secondary...The role of ICT in tourism education: a case study of South African secondary...
The role of ICT in tourism education: a case study of South African secondary...
 
Adopting technology session
Adopting technology sessionAdopting technology session
Adopting technology session
 
E Learning&Teaching Portfolios
E Learning&Teaching PortfoliosE Learning&Teaching Portfolios
E Learning&Teaching Portfolios
 
Community-Based Tourism and ICT: Insights from Malaysia
Community-Based Tourism and ICT: Insights from MalaysiaCommunity-Based Tourism and ICT: Insights from Malaysia
Community-Based Tourism and ICT: Insights from Malaysia
 
Institutional MOOC strategies compared
Institutional MOOC strategies comparedInstitutional MOOC strategies compared
Institutional MOOC strategies compared
 
Emerging Technologies or Emerging Practices
Emerging Technologies or Emerging PracticesEmerging Technologies or Emerging Practices
Emerging Technologies or Emerging Practices
 
What is Virtual Collaborative Learning
What is Virtual Collaborative LearningWhat is Virtual Collaborative Learning
What is Virtual Collaborative Learning
 
Personal portal for immigrants
Personal portal for immigrantsPersonal portal for immigrants
Personal portal for immigrants
 
VALEU-X Expert Forum
VALEU-X Expert ForumVALEU-X Expert Forum
VALEU-X Expert Forum
 
EUROVERSITY at VCEI Launch
EUROVERSITY at VCEI LaunchEUROVERSITY at VCEI Launch
EUROVERSITY at VCEI Launch
 
Introduction on MOOCs, their European dimension and ECO project
Introduction on MOOCs, their European dimension and ECO project Introduction on MOOCs, their European dimension and ECO project
Introduction on MOOCs, their European dimension and ECO project
 

Andere mochten auch

Andere mochten auch (20)

Flourishing through an eTourism platform: a framework enabling tourists’ euda...
Flourishing through an eTourism platform: a framework enabling tourists’ euda...Flourishing through an eTourism platform: a framework enabling tourists’ euda...
Flourishing through an eTourism platform: a framework enabling tourists’ euda...
 
Tourism & networks
Tourism & networksTourism & networks
Tourism & networks
 
IFITTDSS2015 - Daniel Fesenmaier
IFITTDSS2015 - Daniel FesenmaierIFITTDSS2015 - Daniel Fesenmaier
IFITTDSS2015 - Daniel Fesenmaier
 
DEMISTIFYING THE ROLES, POSITIONS AND (INTER)RELATIONSHIPS IN HOTEL ONLINE CH...
DEMISTIFYING THE ROLES, POSITIONS AND (INTER)RELATIONSHIPS IN HOTEL ONLINE CH...DEMISTIFYING THE ROLES, POSITIONS AND (INTER)RELATIONSHIPS IN HOTEL ONLINE CH...
DEMISTIFYING THE ROLES, POSITIONS AND (INTER)RELATIONSHIPS IN HOTEL ONLINE CH...
 
Reviewing for journals
Reviewing for journalsReviewing for journals
Reviewing for journals
 
Student Preferences for Social Media Source Characteristics
Student Preferences for Social Media Source CharacteristicsStudent Preferences for Social Media Source Characteristics
Student Preferences for Social Media Source Characteristics
 
Making Spain a Smart Destination
Making Spain a Smart DestinationMaking Spain a Smart Destination
Making Spain a Smart Destination
 
Digital Tourist Gaze and Mega Events
Digital Tourist Gaze and Mega EventsDigital Tourist Gaze and Mega Events
Digital Tourist Gaze and Mega Events
 
eGovernment relationships framework in the tourism domain. The first map
eGovernment relationships framework in the tourism domain. The first mapeGovernment relationships framework in the tourism domain. The first map
eGovernment relationships framework in the tourism domain. The first map
 
Augmented Reality to enhance the Learning Experience in Cultural Heritage Tou...
Augmented Reality to enhance the Learning Experience in Cultural Heritage Tou...Augmented Reality to enhance the Learning Experience in Cultural Heritage Tou...
Augmented Reality to enhance the Learning Experience in Cultural Heritage Tou...
 
The Future of Wearable Devices On-Site: A Scenario Technique Approach
The Future of Wearable Devices On-Site: A Scenario Technique ApproachThe Future of Wearable Devices On-Site: A Scenario Technique Approach
The Future of Wearable Devices On-Site: A Scenario Technique Approach
 
Case Study: CLUB MED communication enters into a new consumer centric and dig...
Case Study: CLUB MED communication enters into a new consumer centric and dig...Case Study: CLUB MED communication enters into a new consumer centric and dig...
Case Study: CLUB MED communication enters into a new consumer centric and dig...
 
Researching Individual Satisfaction with Group Decisions in Tourism: Experime...
Researching Individual Satisfaction with Group Decisions in Tourism: Experime...Researching Individual Satisfaction with Group Decisions in Tourism: Experime...
Researching Individual Satisfaction with Group Decisions in Tourism: Experime...
 
Application of geographical information systems in climate change for sustain...
Application of geographical information systems in climate change for sustain...Application of geographical information systems in climate change for sustain...
Application of geographical information systems in climate change for sustain...
 
Generation of gamified mobile experiences by dm os
Generation of gamified mobile experiences by dm osGeneration of gamified mobile experiences by dm os
Generation of gamified mobile experiences by dm os
 
The impact of sharing economy on the diversification of tourism products imp...
The impact of sharing economy on the diversification of tourism products  imp...The impact of sharing economy on the diversification of tourism products  imp...
The impact of sharing economy on the diversification of tourism products imp...
 
Generating paths through discovered places-of-interests for city trip planning
Generating paths through discovered places-of-interests for city trip planningGenerating paths through discovered places-of-interests for city trip planning
Generating paths through discovered places-of-interests for city trip planning
 
An afternoon at the Museum: through the lens of Augmented Reality
An afternoon at the Museum: through the lens of Augmented RealityAn afternoon at the Museum: through the lens of Augmented Reality
An afternoon at the Museum: through the lens of Augmented Reality
 
From Information Technology to Mobile Information Technology: Applications in...
From Information Technology to Mobile Information Technology: Applications in...From Information Technology to Mobile Information Technology: Applications in...
From Information Technology to Mobile Information Technology: Applications in...
 
Proposing a strategic roadmap to improve effective decision making toward it ...
Proposing a strategic roadmap to improve effective decision making toward it ...Proposing a strategic roadmap to improve effective decision making toward it ...
Proposing a strategic roadmap to improve effective decision making toward it ...
 

Ähnlich wie MOOCs and eTourism. A reflection on the university mission, and on the impact of ICTs

OpenEducation 2030 keynote at EADTU Paris
OpenEducation 2030 keynote at EADTU ParisOpenEducation 2030 keynote at EADTU Paris
OpenEducation 2030 keynote at EADTU ParisYves Punie
 
Information Literacy Development In The International Environment Of Virtual ...
Information Literacy Development In The International Environment Of Virtual ...Information Literacy Development In The International Environment Of Virtual ...
Information Literacy Development In The International Environment Of Virtual ...Empatic Project
 
Towards a research agenda Eden 2014, Zagreb
Towards a research agenda Eden 2014, ZagrebTowards a research agenda Eden 2014, Zagreb
Towards a research agenda Eden 2014, ZagrebTerry Anderson
 
Public engagement, University Communication Plan and Social Media - 12 Maggio...
Public engagement, University Communication Plan and Social Media - 12 Maggio...Public engagement, University Communication Plan and Social Media - 12 Maggio...
Public engagement, University Communication Plan and Social Media - 12 Maggio...Università degli Studi di Salerno
 
Maria Ranieri and Isabella Bruni Lessons learnt
Maria Ranieri and Isabella Bruni Lessons learntMaria Ranieri and Isabella Bruni Lessons learnt
Maria Ranieri and Isabella Bruni Lessons learntmymobileeu
 
eTourism: present & futures
 eTourism: present & futures eTourism: present & futures
eTourism: present & futureslorenzo cantoni
 
Innovation for development and cultivating smart living talents in higher edu...
Innovation for development and cultivating smart living talents in higher edu...Innovation for development and cultivating smart living talents in higher edu...
Innovation for development and cultivating smart living talents in higher edu...Tuija Hirvikoski
 
How the web changes the way we learn
How the web changes the way we learnHow the web changes the way we learn
How the web changes the way we learnHugh Davis
 
TLC Presentation
TLC PresentationTLC Presentation
TLC PresentationBelinda Jin
 
Are Open Educational Resources the future of (e-)learning?
Are Open Educational Resources the future of (e-)learning?Are Open Educational Resources the future of (e-)learning?
Are Open Educational Resources the future of (e-)learning?KasiaKAka
 
Moving from challenges to opportunities what will become our new normal for ...
Moving from challenges to opportunities what will become our new normal  for ...Moving from challenges to opportunities what will become our new normal  for ...
Moving from challenges to opportunities what will become our new normal for ...Rita Ndagire Kizito
 
Publishing for Development - Stellenbosch University Open Access Seminar 2011
Publishing for Development - Stellenbosch University Open Access Seminar 2011Publishing for Development - Stellenbosch University Open Access Seminar 2011
Publishing for Development - Stellenbosch University Open Access Seminar 2011Thomas King
 

Ähnlich wie MOOCs and eTourism. A reflection on the university mission, and on the impact of ICTs (20)

MOOCs
MOOCsMOOCs
MOOCs
 
Mooc iceland 2016
Mooc iceland 2016Mooc iceland 2016
Mooc iceland 2016
 
OpenEducation 2030 keynote at EADTU Paris
OpenEducation 2030 keynote at EADTU ParisOpenEducation 2030 keynote at EADTU Paris
OpenEducation 2030 keynote at EADTU Paris
 
Information Literacy Development In The International Environment Of Virtual ...
Information Literacy Development In The International Environment Of Virtual ...Information Literacy Development In The International Environment Of Virtual ...
Information Literacy Development In The International Environment Of Virtual ...
 
Towards a research agenda Eden 2014, Zagreb
Towards a research agenda Eden 2014, ZagrebTowards a research agenda Eden 2014, Zagreb
Towards a research agenda Eden 2014, Zagreb
 
Public engagement, University Communication Plan and Social Media - 12 Maggio...
Public engagement, University Communication Plan and Social Media - 12 Maggio...Public engagement, University Communication Plan and Social Media - 12 Maggio...
Public engagement, University Communication Plan and Social Media - 12 Maggio...
 
Maria Ranieri and Isabella Bruni Lessons learnt
Maria Ranieri and Isabella Bruni Lessons learntMaria Ranieri and Isabella Bruni Lessons learnt
Maria Ranieri and Isabella Bruni Lessons learnt
 
eTourism: present & futures
 eTourism: present & futures eTourism: present & futures
eTourism: present & futures
 
Innovation for development and cultivating smart living talents in higher edu...
Innovation for development and cultivating smart living talents in higher edu...Innovation for development and cultivating smart living talents in higher edu...
Innovation for development and cultivating smart living talents in higher edu...
 
How the web changes the way we learn
How the web changes the way we learnHow the web changes the way we learn
How the web changes the way we learn
 
TLC Presentation
TLC PresentationTLC Presentation
TLC Presentation
 
The Future of Library and Information Science Education: A Global Perspective...
The Future of Library and Information Science Education: A Global Perspective...The Future of Library and Information Science Education: A Global Perspective...
The Future of Library and Information Science Education: A Global Perspective...
 
Clemens Mader
Clemens MaderClemens Mader
Clemens Mader
 
World learning summit2021
World learning summit2021World learning summit2021
World learning summit2021
 
A Nvl 081201 Island
A Nvl 081201 IslandA Nvl 081201 Island
A Nvl 081201 Island
 
Are Open Educational Resources the future of (e-)learning?
Are Open Educational Resources the future of (e-)learning?Are Open Educational Resources the future of (e-)learning?
Are Open Educational Resources the future of (e-)learning?
 
Moving from challenges to opportunities what will become our new normal for ...
Moving from challenges to opportunities what will become our new normal  for ...Moving from challenges to opportunities what will become our new normal  for ...
Moving from challenges to opportunities what will become our new normal for ...
 
Publishing for Development - Stellenbosch University Open Access Seminar 2011
Publishing for Development - Stellenbosch University Open Access Seminar 2011Publishing for Development - Stellenbosch University Open Access Seminar 2011
Publishing for Development - Stellenbosch University Open Access Seminar 2011
 
Tapio varis avi2009 v
Tapio varis avi2009 vTapio varis avi2009 v
Tapio varis avi2009 v
 
International Conference MOOCs Language Learning Book of abstracts
International Conference MOOCs Language Learning Book of abstractsInternational Conference MOOCs Language Learning Book of abstracts
International Conference MOOCs Language Learning Book of abstracts
 

Kürzlich hochgeladen

CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 

Kürzlich hochgeladen (20)

CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 

MOOCs and eTourism. A reflection on the university mission, and on the impact of ICTs

  • 1. 7/27/2015 1 MOOCs and eTourism A reflection on the university mission, and on the impact of ICTs prof. Lorenzo Cantoni, PhD USI – Università della Svizzera italiana (Lugano, Switzerland) IFITT – International Federation for Information Technologies and Travel & Tourism UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites lorenzo.cantoni@usi.ch ¦ @lorenzocantoni A COUPLE OF WORDS ABOUT IFITT www.ifitt.org – @IFITTorg
  • 2. 7/27/2015 2 AGENDA University: its nature and mission The impact of ICT Looking for impact The case of/for MOOCs WHAT IS A UNIVERSITY? To preserve, extend & transmit socially-relevant knowledge Unity / harmony of knowledge Research ¦ Teaching ¦ Service
  • 3. 7/27/2015 3 RESEARCH_1 Publications “Publish or perish” (“Demo or die”) Some problems RESEARCH_2 IMPACT OF ICTS “Digital scholarship” Global competition/collaboration Open access, open data … Griffith, S. (2015). Libraries in the digital age. In L. Cantoni & J.A. Danowski (eds.) Communication and Technology. Berlin: De Gruyter Mouton.
  • 4. 7/27/2015 4 RESEARCH_3 IMPACT OF ICTS However… … disappointing data on readership and actual impact TEACHING (AND SERVICE) IMPACT OF ICTS ICTs & learning/teaching: eLearning Life Long / Informal Learning OER > MOOCs
  • 5. 7/27/2015 5 ELEARNING & TOURISM Why is it so relevant? Four areas of interest: Academic ¦ Destinations ¦ Corporate ¦ Independent Miralbell, O., Cantoni, L., & Kalbaska, N. (2014). Special issue on the role of e- learning applications within the tourism sector. “ELC Research Paper Series”, Issue 8. Cantoni, L. (2012). Special issue on eTourism and eLearning. Journal of Information Technology & Tourism. Issue 13 (1). MOOCS A short history Some main characteristics (publics, credits, flipped class, platforms, …) xMOOC vs. cMOOC Murphy, J., Kalbaska, N., Horton-Tognazzini, L., & Cantoni. L. (2015). Online learning and MOOCs: A framework proposal. Information and Communication Technologies in Tourism – Proceedings of the International Conference in Lugano (Switzerland). New York: Springer, 847-858.
  • 6. 7/27/2015 6 MOOCS IN TOURISM Murphy, J., Kalbaska, N., Williams, A., Ryan, P., Cantoni, L., & Horton- Tognazzini, L. (2014). Massive Open Online Courses: Strategies and Research Areas. Journal of Hospitality & Tourism Education, 26, 1-5. Kalbaska, N. (2014). Massive Open Online Courses: Future Education in Hospitality and Tourism. 12th ApacCHRIE conference. Kuala Lumpur (Malaysia), May 2014. Why should a University offer a MOOC? • Social responsibility – Access by • relevant publics: professionals, policy- makers, students • disadvantaged regions – Impact onto the concerned industry/sector • Positioning/reputation – Offline: awareness/recall – Online: higher positioning on SE & SM • Marketing – More (motivated / better / diverse / …) students • Research – Instructional Design, Learning analytics, … • Possible business models – Paid certificates, learning analytics, awarding credits, …)
  • 7. 7/27/2015 7 A CASE_1 ETOURISM: COMMUNICATION PERSPECTIVES USI’s MOOC workflow 1. University Board Meeting: initiation 2. Project Proposal and Funding 3. Team Forming 4. Partner Platform Selection 5. Instructional Design 6. Content Creation 7. Video Production 8. Course Demo and Promotion 9. Course Delivery 10. Internal Project Assessment A CASE_2 ETOURISM: COMMUNICATION PERSPECTIVES Preparation Promotion Delivery Evaluation Lin, J., Kalbaska, N., Tardini, S., Decarli Frick, E. & Cantoni, L. (2015). A Journey to Select the Most Suitable MOOCs Platform: The Case of a Swiss University. In S. Carliner, C. Fulford & N. Ostashewski (Eds.), Proceedings of EdMedia: World Conference on Educational Media and Technology 2015 (pp. 486-496). Association for the Advancement of Computing in Education (AACE).
  • 8. 7/27/2015 8 eTourism: Communication Perspectives http://iversity.org/en/courses/etourism Thanks ! prof. Lorenzo Cantoni USI – Università della Svizzera italiana (Lugano, Switzerland) UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites IFITT – International Federation for Information Technologies and Travel & Tourism lorenzo.cantoni@usi.ch ¦ @lorenzocantoni