IDM - the digital marketing member of IIMH. We proudly present the new look for the group and individual member companies.

1. D E V E L O P I N G V I E T N A M E S E M A R K E T T O G E T H E RE N T E R P R I S E S A S I A
CREDENTIALS

2. A TOP INTEGRATED AGENCY IN VIETNAM,
IIMH WAS STARTED IN 2007
ABOUT US
DEVELOPING TOGETHER
Since 2007, IIMH is bringing multi-dimensional advertising for best
companies. Our advanced technology standards are enhanced with
creative and strategic approach, making a strong base for integrated
marketing services.
2007

3. 9 Years
OF ACHIEVEMENT
Since 2011,
Since 2014,
we represent Vietcombank
in digital and social media
we’re proud to be a supporting
marketing partner for Vietnam Airlines

4. OUR
VISION
We bring CREATIVE &
TECHNOLOGY
capabilities together,
aiming to transform our
clients' businesses from
traditional to future.
T O G E T H E R

5. OUR
INSPIRATION
We deeply respect the
opportunities to consult
NATIONAL BRAND
businesses.
PRIDE OF THE NATION
is our inspiration.

6. PARTNERSHIP
We focus on
establishing efficient
long-term relationships
with the top state-
owned corporate
businesses.

7. INDUSTRIES
We are working closely
with most important
industries: LPG,
Aviation, Banking and
Insurance, Education
and Real Estate in
Vietnam and Asia-Pac.

8. E N T E R P R I S E S A S I A
B Y C H A R O I T E S A S S E T
M A N A G E M E N T G R O U P
Digital Marketing Consulting
Data Development Solution
Loyalty Consulting
Creative Boutique
Lifestyle Advisory
Art Gallery & Private Properties
OUR
STRUCTURE
AND SERVICES

9. INTEGRATED
MARKETING
COMMUNICATION
The full range of
services lets us
combine various
marketing disciplines
to reach the particular
goals of the brand.
IMC

10. PHAN HOAI THANH
FOUNDER & PRESIDENT
Lead of Business Strategy Consulting Board
PHAN THANH CHUONG
CO-FOUNDER & VICE PRESIDENT
Lead of Legal Advisor Board
KEY
PERSONNEL
Over a hundred of talented
and professional experts
work for our companies.

11. OPERATION STRUCTURE
Umud Karimov
Creative Director
Vera Gospodarenko
Head Of IMC
Planning Creative
Huynh Vinh Phuc
Art Director
Jennie Hoang
Phuong
Account Director
Nguyen Hai Minh
Business
Development
Director
Tran Ngoc Bang
Head Of Data
Analyst & Media
Strategy Consulting
Pham Quang Chieu
Head Of Data
Development
& E-Commerce
Technology
Solution
Luu Khanh Hung
Lead Of Lifestyle
Content
& Social Network
Development
Do Thi Thanh
Huyen
Lead Of Financial
& Project
Management
Dau Thi Hoai
Thuong
Lead Of Human
Resource & Back
Office Supporting

12. PROUD PARTNER OF THE TOP BRANDS
OUR CLIENTS
In nine years, IIMH fulfilled dozens of successful campaigns for biggest banks, education providers, airways,
FMCGs, developers and other top companies in Vietnam. We bring the best results to our clients

13. OUR
WORKS
“Combining creativity and technology in tailored integrated
solutions to enhance the brands positions on market.”

14. “Raising brand and sales performance with extended
campaigns, executed across the channels.”
AVIATION

16. Along with the Vietnam Arilines’
page, we developed the new
website for the Cambodia Angkor
Air. Launched on same day with the
VNA new website, it instantly
updated the brand’s appearance.
K6
WEBSITE

17. Since summer 2016, we started the
Social Networks management for
another aviation brand - Jetstar
Pacific. Along with renovating the
design and content, we immediately
fixed the consumer support - the
part that demanded for changes.
SOCIAL
STRATEGY &
SUPPORT

18. “Establishing proper brand image with high-class customer-oriented
solutions for the industry where it matters most.”
BANK &
INSURANCE

19. REAL-TIME
CUSTOMER
SERVICE
HUB
Vietcombank needed an official
social media channel to represent
their true voice, since there were
many unofficial fanpages that
confused consumers.
Result:
+34,000 Facebook fans

20. VCBF aimed to establish a concrete
brand identity and promote product.
Accurate data analytics on site
enabled the brand to measure
indexes and adjust sales objectives
precisely to fit their audience.
ARE YOU
INVESTING
SMARTER
THAN
VCBF

21. PVI Sun Life website is supported by
thoroughly refined online platform for
both corporate and pension sites to
ensure smooth customer experience.
And customised for performance-
based marketing to accurately measure
brand objectives and sales objectives.
WEB
PRODUCTION
AND
STRATEGY

22. “Integrated digital solutions, seamlessly transferring into a
personal word-of-mouth communication is the key
to reaching the right audience.”
REAL ESTATE &
EDUCATION

23. A real estate project An Gia Garden had
an ambitious goal of total sell-out in just
three months. We found a “sweet spot”
for target audience – convenience factor
– and emphasized it in digital campaign.
Result:
all 900 apartments
sold in 2 months.
NOI MUON
DEN, CHON
MUON VE

24. The objective for new property project
was to raise brand awareness and draw
people to the opening event. We ran the
digital media on multiple platforms
including SEM and GDN, and did a real-
time photo stream of event on Facebook.
Result: over 1000 attendees,
40% of them make the deposit at the
opening ceremony. In 2 months, all
apartments were sold out.
KHU CАN HО
BIЕT LАP VEN
SОNG О Q.7

25. IDM committed leads and quality leads
for British Council. The campaign
answered the needs of high-schoolers
and students by providing helpful
content and virtual real-time
consultancy.
Result:
899 qualified leads generated,
accurate revenue recorded
ROAD
TO
IELTS

26. The campaign positioned IELTS on new
market segment – the US market. A
bold approach was taken to place IELTS
as direct competitor to TOEFL on every
single message sent out.
Result:
900 sales leads generated,
accurate revenue recorded
1001 WAYS
TO SPEAK
ENGLISH

27. “Every task that comes in the headlights is an opportunity to bring a
witty and fruitful solution by combining all our abilities.”
AND MUCH
MORE

28. TON VINH
GIA TRI
DICH THUC
For the top jewelry brand in Vietnam, we established
brand preference, and invited six beautiful celebrities to
amplify the message onto digital channels.
Results:
400,000+ visits
30,000+ new fans

29. THE GIOI
NANG TOA
SANG
The PNJSilver needed a re-branding as a more mature brand.
We came up with full-scale solution, that followed customers
from high-school time to first-job and adulthood.
Results:
200% fans increase
+40% talking about

30. For the launch of Neo Hormoviton, a
supplement tablet for men’s health, we
set the 2-year campaign to build brand
awareness among target audience.
Result:
perfect solution for a sensitive cause
— a microsite of doctor consultancy,
where people can ask whatever
questions about their sexual health.
TRALAI
SUNGMAN
.VN

31. WEB
PRODUCTION
& STRATEGY
By building a responsive desktop
and mobile website, we created
seamless experience for customers.

32. Vietravel wanted to use high
smartphone penetration in Vietnam
to reach out to their target audiences.
We came with a flawless tie-up
solution: Native Mobile Application.
MOBILE APP
DEVELOPMENT
integrated with travel
database of Vietravel
running on both iOS
and Android

33. PARAGON AD
NETWORK
PROJECT
In 2013, we invested in Paragon Ad network Project
and have been developing it ever since.
In 2014, we focused on CPA, CPL, CPS services and
combined collecting data and analyzing it real-time for
performance-based campaigns.
We own a separate technology system and private
multi servers with highly standardized management by
HP global. As of now, we continue cooperation with
over 500 publishers on all levels from local to regional.

34. Q&A

35. E N T E R P R I S E S A S I A