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Atlas of the
                            Digital World
                                  10th edition




w w w . i d a t e . o r g
                                    June 2010
IDATE’s mission



A team of Consultants specialising in    A European Forum for discussions
the telecommunications, Internet and       between company heads, public
media industries                               policy-makers & academics




An Observatory of the Digital World
market analysis, corporate strategies,
trends & forecasting…

                                                                        2
DigiWorld® Yearbook - a singular initiative

The primary objective of 2010 DigiWorld Yearbook is to provide a single-
volume publication, gathering key indicators for the telecom, internet and
media industries, along with a chronicle of the trends and events of the past
12 months.
The DigiWorld Yearbook aims to be provider readers with a distillation of
the outstanding research, study and forecasting work performed by IDATE
during the year.
The DigiWorld Yearbook is part of a broader initiative: the DigiWorld
Programme, which combines a think tank, IDATE Clubs, publications and
conferences supported by more than 30 of the ICT industry’s most
prominent companies.
The 2010 report is available in English and French with launch ceremonies
schedule for Paris, London, Brussels and Madrid.
New this year:
- a dedicated website: www.digiword.org
- and eBook, iPhone and iPad compatible versions


                                                                                3
A dedicated Website & New electronic issues

  www.digiworld.org                           iPhone


                                              iPad




                                              eBook




                                                       4
DigiWorld® Yearbook - a singular initiative


Published with the support of DigiWorld Programme members:




                                                             5
DigiWorld trends, by region


A market of €2,629 billion in 2009, down 1.5% compared to 2008…


 -3.3% for Europe                        +1.1% for Asia-Pacific

 -3.7% for North America                 +3.8% for Latin America,
                                         Africa and the Middle East,
                                          taken as a whole




                                                                       6
DigiWorld Market in Europe

Large telecom markets, resist better

 Telecom: -1.6%
 - Mobile data make up
   for loss in voice
 - Fixed data : +€ 3.1b
 - Fixed voice: -€ 6.2b


 IT: -4.7%
 - SW: -2.6%
 - HW: -9.3%

 Media: -4.7%


 Total EU DGW
     -3.3 %


                                       7
The DigiWorld, ten years on (1)


In 1999…
              477 million             ~0         < 5% of TV
                mobile            broadband      households
              customers           subscribers     are digital




… and in 2009




                4.5 billion        480 million       44%

                                                                8
The DigiWorld, ten years on (2)




                                  9
DigiWorld Yearbook 2010

From the headlines in 2009…
Main events
 The downturn and its varied effects on digital industries
 Nortel sold off piecemeal
 Spin-off of Time Warner Cable and AOL
 Comcast takes over NBC
 Merger of Orange UK and T-Mobile UK
 Europe adopts the new Telecom Package
 Governments’ national broadband plans…

               … to outstanding issues for 2010
               4 trends
                  Internet connected devices
                  Steady rise in Internet traffic
                  Top content aggregators become key players of the network
                  Social networking …the new HTML?
                                                                              10
1. Internet connected devices

Growing competition in connected devices; new outlets for online
content
  Can Android be a serious rival for the iPhone?
  What of the iPad and new business models that are disruptive for print media,
  publishing, gaming?
  What is the right model for connected TVs?
  Any sustainable model for over-the-top video ?
  Time spent watching video in France 2008-2020                                Breakdown of the TV & video market, 2009
                    (mn/day)
                                                                                    1%                  1%              2%
350
300
250
200
150                                                                                99%                  99%             98%
100
 50
  0
                   2008                                   2020

       catch-up TV fixed                   live TV channels - fixed networks      Europe               France           USA
       live TV channels - nomad & mobile   on-demand video - fixed networks
                                                                                         Traditional   Open Web-based
       on-demand video - nomad & mobile
                                                                                                                              11
2. Steady rise in Internet traffic, spurred largely by video…



40%-60% increase in online traffic…

  How to handle the surge in traffic?
  Who will finance the Internet of the future (cloud infrastructure and the pipes)?
  Business models for FTTx and LTE ?




                                                                                      12
3.Top content aggregators become key players of the network




..



                                     .



.




                                     .

.




.



                                     .




                                                         Source Atlas
                                                                        13
4. Social networking…the new HTML ?

Social networking sites’ growing influence over the time spent online,
communication habits, competition between platforms…
400 million new Facebook users: a network effect that will be hard to
duplicate…

 Can Facebook become a serious rival
 for Google?

  Monetizing user qualification…without
  raising concerns
  Strengthening the platform strategy
  Achieving systematic presence on other
  sites and platforms thanks to a digital
  identity and profile for Open Graph.




                                                             Source:Atlas   14
Who is financing the Internet of the future?
Now that the Web is having to contend with more and more video streams, the growing
popularity of social networking sites, and prospects associated with the Internet of things… a
great many questions are being asked about the Web’s economics.

This year’s IDATE Summit will provide an opportunity to examine the following:
 What new communication practices are taking hold in the different enclaves on the
 Net? How well are they in sync with the strategies of the new market leaders? What shifts in
 value are we seeing in the main sectors that are directly in involved (telecoms, TV, software,
 print media, publishing, gaming...)?
 Is the Internet threatened by the upsurge in traffic? What impact are users’ new behaviour
 patterns and the major content aggregators’ practices having? Who is investing in what?
 Which players are best prepared for the cloud computing era?
 What role does the Web play in public policies (regulation, security, financing access
 infrastructure, spectrum, R&D, major applications projects, etc.)?
After having honoured Japan, South Korea, India, China and the United States, IDATE’s
Summit will focus this yearn on the Internet’s role in Europe’s strategy for emerging from
the recession.
Thank you!




IDATE Headquarter, Montpellier, France
                                         16

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DigiWorld Yearbook 2010

  • 1. Atlas of the Digital World 10th edition w w w . i d a t e . o r g June 2010
  • 2. IDATE’s mission A team of Consultants specialising in A European Forum for discussions the telecommunications, Internet and between company heads, public media industries policy-makers & academics An Observatory of the Digital World market analysis, corporate strategies, trends & forecasting… 2
  • 3. DigiWorld® Yearbook - a singular initiative The primary objective of 2010 DigiWorld Yearbook is to provide a single- volume publication, gathering key indicators for the telecom, internet and media industries, along with a chronicle of the trends and events of the past 12 months. The DigiWorld Yearbook aims to be provider readers with a distillation of the outstanding research, study and forecasting work performed by IDATE during the year. The DigiWorld Yearbook is part of a broader initiative: the DigiWorld Programme, which combines a think tank, IDATE Clubs, publications and conferences supported by more than 30 of the ICT industry’s most prominent companies. The 2010 report is available in English and French with launch ceremonies schedule for Paris, London, Brussels and Madrid. New this year: - a dedicated website: www.digiword.org - and eBook, iPhone and iPad compatible versions 3
  • 4. A dedicated Website & New electronic issues www.digiworld.org iPhone iPad eBook 4
  • 5. DigiWorld® Yearbook - a singular initiative Published with the support of DigiWorld Programme members: 5
  • 6. DigiWorld trends, by region A market of €2,629 billion in 2009, down 1.5% compared to 2008… -3.3% for Europe +1.1% for Asia-Pacific -3.7% for North America +3.8% for Latin America, Africa and the Middle East, taken as a whole 6
  • 7. DigiWorld Market in Europe Large telecom markets, resist better Telecom: -1.6% - Mobile data make up for loss in voice - Fixed data : +€ 3.1b - Fixed voice: -€ 6.2b IT: -4.7% - SW: -2.6% - HW: -9.3% Media: -4.7% Total EU DGW -3.3 % 7
  • 8. The DigiWorld, ten years on (1) In 1999… 477 million ~0 < 5% of TV mobile broadband households customers subscribers are digital … and in 2009 4.5 billion 480 million 44% 8
  • 9. The DigiWorld, ten years on (2) 9
  • 10. DigiWorld Yearbook 2010 From the headlines in 2009… Main events The downturn and its varied effects on digital industries Nortel sold off piecemeal Spin-off of Time Warner Cable and AOL Comcast takes over NBC Merger of Orange UK and T-Mobile UK Europe adopts the new Telecom Package Governments’ national broadband plans… … to outstanding issues for 2010 4 trends Internet connected devices Steady rise in Internet traffic Top content aggregators become key players of the network Social networking …the new HTML? 10
  • 11. 1. Internet connected devices Growing competition in connected devices; new outlets for online content Can Android be a serious rival for the iPhone? What of the iPad and new business models that are disruptive for print media, publishing, gaming? What is the right model for connected TVs? Any sustainable model for over-the-top video ? Time spent watching video in France 2008-2020 Breakdown of the TV & video market, 2009 (mn/day) 1% 1% 2% 350 300 250 200 150 99% 99% 98% 100 50 0 2008 2020 catch-up TV fixed live TV channels - fixed networks Europe France USA live TV channels - nomad & mobile on-demand video - fixed networks Traditional Open Web-based on-demand video - nomad & mobile 11
  • 12. 2. Steady rise in Internet traffic, spurred largely by video… 40%-60% increase in online traffic… How to handle the surge in traffic? Who will finance the Internet of the future (cloud infrastructure and the pipes)? Business models for FTTx and LTE ? 12
  • 13. 3.Top content aggregators become key players of the network .. . . . . . . Source Atlas 13
  • 14. 4. Social networking…the new HTML ? Social networking sites’ growing influence over the time spent online, communication habits, competition between platforms… 400 million new Facebook users: a network effect that will be hard to duplicate… Can Facebook become a serious rival for Google? Monetizing user qualification…without raising concerns Strengthening the platform strategy Achieving systematic presence on other sites and platforms thanks to a digital identity and profile for Open Graph. Source:Atlas 14
  • 15. Who is financing the Internet of the future? Now that the Web is having to contend with more and more video streams, the growing popularity of social networking sites, and prospects associated with the Internet of things… a great many questions are being asked about the Web’s economics. This year’s IDATE Summit will provide an opportunity to examine the following: What new communication practices are taking hold in the different enclaves on the Net? How well are they in sync with the strategies of the new market leaders? What shifts in value are we seeing in the main sectors that are directly in involved (telecoms, TV, software, print media, publishing, gaming...)? Is the Internet threatened by the upsurge in traffic? What impact are users’ new behaviour patterns and the major content aggregators’ practices having? Who is investing in what? Which players are best prepared for the cloud computing era? What role does the Web play in public policies (regulation, security, financing access infrastructure, spectrum, R&D, major applications projects, etc.)? After having honoured Japan, South Korea, India, China and the United States, IDATE’s Summit will focus this yearn on the Internet’s role in Europe’s strategy for emerging from the recession.
  • 16. Thank you! IDATE Headquarter, Montpellier, France 16