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FITT (Fostering Interregional Exchange in ICT Technology Transfer)
NABC: definition ,[object Object],[object Object]
Do the NABC in 4 questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen to the customers voice
Detect the customer value
NABC process in practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
NABC example: Video on Demand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pros & Cons PROs ,[object Object],[object Object],[object Object],[object Object],[object Object],CONs
Why ? Rationale NABC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why ? Impact NABC ,[object Object],[object Object],[object Object]
Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Suggested Readings ,[object Object],[object Object],[object Object],[object Object],[object Object]

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